Demand Gen Confidential

Demand Gen Confidential

By Logan RivenesBusinessMarketing
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Demand Gen Confidential episodes

  • Stop Boring Campaigns: Generating Smarter Marketing Wins w/Guido Nuijten

    In this episode, Guido Nuijten joins us to break down how to stop running boring campaigns and start building smarter, revenue-generating ones.

    We dive into why focusing on targeting beats channel obsession, how brand awareness fuels real pipeline growth, and why marketers need to work hand-in-hand with sales for true impact. 


    Plus, Guido shares fresh insights on using offline marketing creatively in a digital world.


    🔥 Topics we cover:

  • 00:00 Introductions

  • 06:32 How to build campaigns that actually convert

  • 25:52 Secrets to better marketing-sales collaboration

  • 34:51 Creative offline strategies that modern marketers should steal

    • If you’re tired of playing it safe and want to stand out (and win), this one's for you.


    👋 Connect with Guido Nuijten on LinkedIn

    🔗 Learn more about Hoolty


    Subscribe and don’t miss future episodes on building marketing that actually drives revenue.

    49 min
  • Cracking Marketing Attribution: Why Smart Marketers Embrace Complexity with Harry Hawk

    Advanced conversion signals and attribution are redefining paid efficiency. Join us in this episode of Demand Gen Confidential, where we dive deep into advanced marketing tactics with special guest Harry Hawk, a seasoned marketer with a wealth of experience. 

    Learn about the nuanced world of multi-touch attribution, AI in marketing, lift tests, and Harry's concept of deep funnel optimization that can significantly reduce Customer Acquisition Cost (CAC) and shorten deal cycles. 

    Whether you're looking to enhance your marketing stack, understand the complexity of attribution, or just want to hear fascinating stories like Harry owning a New York City beach bar, tune in to this episode.


    00:00 - Introduction

    03:47 - 2025 Marketing Trends

    11:11 - Using AI Attribution

    37:07 - Deep Funnel Conversion Optimization for Google and Facebook

    01:21:59 - Using AI in your Marketing


    Credits

    • Revsure

    • Agent.ai

    1 hr 43 min
  • Generative Engine Optimization: Essential Tactics for Modern Marketers w/ Frederik Hermann

    In this episode of Demand Gen Confidential, we sit down with Frederik Hermann, VP Marketing at Akia, to explore innovative marketing strategies and the future of digital marketing in the era of Generative Engine Optimization and AI.

    Frederik shares insights from his extensive background in marketing and experience with multiple tech startups. We dive into the evolution of SEO and the rise of Generative Engine Optimization (GEO).

    Learn practical tactics like implementing LLMs.txt, structured content, and making use of AI agents for market research and building ideal customer profiles. Frederik also discusses the importance of consistent branding and debunks some of the misconceptions around AI.

    Tune in to discover how marketers can stay ahead in this rapidly changing landscape.

    00:00 - Intro

    03:49 - Frederik's Background (LinkedIn | Website)

    05:37 - History around SEO and Digital Marketing

    13:58 - Generative Engine Optimization Tactics

    33:15 - How to Measure GEO ROI

    36:15 - AI Agents for Marketers

    41:53 - Closing


    Episode Resources

    • GEO Tactics Blog Post
    • Akia
    • LLMs.txt
    • ChatGPT
    • Perplexity
    • Claude -
    • Acquired Jensen Huang Interview
    • ChatGPT PR Strategy Source
    • Agent.AI
    44 min

About Demand Gen Confidential

From the publisher's feed

🎙 Demand Gen Confidential is the marketing podcast where your host - Logan Rivenes - will be talking with some of the most progressive marketers out there. Diving deep into marketing tactics, and discovering what’s actually working, to help you become a better marketer.