Demand Generation Club Podcast

Isaac Ware, the director of demand generation at UserGems, discusses his background in B2B marketing and his role at UserGems. He explains his preference for B2B marketing over B2C due to the frustration with smaller ticket items in e-commerce. Ware also discusses his responsibilities at UserGems, including paid media, ABM, deal acceleration, and SEO. He emphasizes the importance of targeting the buying committee of specific accounts as part of their ABM strategy and explains how they use UserGems to identify and target the buying committee. Ware also discusses their use of LinkedIn and Facebook/Instagram ads, as well as their focus on retention and decreasing churn. He shares his plans for optimizing their ABM program and offers advice for early-career B2B marketers, including the importance of choosing the right company to work for and gaining diverse experience.

Austin Beveridge, Head of Marketing at Arc, discusses his background and how he ended up in his current role. He talks about his experience working at Bolt, where he saw demand generation at scale with a large budget, and now at Arc, a seed and Series A startup. He shares his favorite tech stack, including Salesforce for CRM, Marketo for marketing automation, Outreach for sales outreach, Semrush for SEO, and 6Sense for ABM. Austin explains the different demand generation strategies he used at Bolt and Arc, focusing on MQLs and SQLs at Bolt and revenue at Arc. He discusses the importance of attribution and how they track revenue and analyze the effectiveness of different channels and tactics. Austin highlights the success of hosting events, such as dinners, at Arc and the challenges of sponsoring conferences.  Finally, Austin shares advice for junior marketers, emphasizing the importance of not spreading themselves too thin and prioritizing their personal lives.

Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Brandi Eppolito, Vice President of Marketing at SchoolAdmin (now Finalsite).

SchoolAdmin is a strategic enrollment management system designed to help schools thrive, and it’s trusted by over 500 of the world's most successful institutions.

Brandi excels at building marketing organizations and engines from scratch. She is constantly learning and she enjoys being part of a fast-paced, driven team. She believes marketing is as much about driving measurable performanc,e as it is about creativity and storytelling.

Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Tom Flierl, Vice President of Sales and Marketing at Amla Commerce.

Amla Commerce is a global software company that has grown out of the belief that ecommerce software should enable sustainable growth. The company offers its ecommerce customers insights into what works and what doesn’t through a suite of innovative products.

In his role, Tom leads cross-functional marketing, sales and account management teams; he directs brand development, product positioning, and go-to-market strategy; he also manages Amla Commerce’s technology partnerships, analyst and channel relationships.

Armed with a deep sales and marketing experience and a history of performance in business development, Tom offers leading teams and organizations leadership expertise across both B2B and B2C companies including professional services, technology, manufacturing, distribution, healthcare, financial services, and consumer packaged goods.

Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Elizabeth Irvine, Vice President of Marketing at MarketMuse. Elizabeth’s focus is driving demand generation through a multi-channel approach and a sophisticated content strategy. 

MarketMuse is a content intelligence platform that sets the standard for content quality. The AI-powered platform increases traffic and engagement, improves productivity, and drives revenue. Their customers include Monday.com, TentCraft, Cortex, and many more.

Elizabeth’s 15-year marketing career has focused on driving growth for organizations in B2B SaaS and technology media. She’s built three marketing departments from the ground up and thrives in building impactful, revenue-generating marketing organizations for startups.

Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Kirti Dewan, Vice President of Marketing at Bugsnag.

Bugsnag is the platform that helps developers take full ownership of the code they ship, while at the same time creating an enjoyable experience when fixing errors. Their customers include Lyft, Gusto, 99designs, Dropbox, HotelTonight and many more.

Kirti brings a combination of industry best practices, creativity, and scrappiness to the job through her rich experiences at early stage and venture-backed startups, publicly traded enterprise companies, as well as her experience as a former Gartner analyst.

Kirti is Passionate about helping companies build a marketing foundation or scale an existing marketing engine. 

Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Erik Wagner, Head of Growth at Onclusive. Wagner built the marketing and sales development teams at Onclusive prior to their acquisition in 2021. 

Onclusive’s technology, insights and expertise makes sense of the fractured, fast-moving media world we work in. The company is a trusted partner for PR and Communications success, helping clients to elevate their performance and prove their value. 

Erik has 14 years experience building marketing strategies and leading marketing and sales teams for growth-oriented technology companies. He is a seasoned marketer who has proven success directing marketing campaigns, building demand generation programs, managing product launches, defining brand voice and message, managing marketing & sales operations and leading transformational projects. 

Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Herb Wong, Senior Vice President of Product and Strategy at Rfxcel. 

Founded in 2003, rfxcel is the first company to focus on the safety of the pharmaceutical supply chain and bring advanced traceability technology to manufacturers, repackagers, wholesalers, and distributors.

After three heads of marketing departed within four years, , Herb In his current role rebooted the marketing organization generating an increase in marketing qualified leads of over 500% through improved SEO and public relations efforts.

A versatile and highly creative leader with more than 20 years experience, Herb brings skills in strategic planning, solution architecture, and relationship building to leading organizations. His teams deliver elegant products and programs that enable sustainable and predictable growth.

Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Jean Cameron, Head of Growth Marketing at Flosum.

Flosum is the leading end-to-end DevOps and Data Backup platform, built 100% natively to Salesforce. The company helps enterprises around the world accelerate digital transformation by making the release process fast and easy, increase developer productivity and remain secure and compliant.

In her current role at Flosum, Jean is moving the organization forward with her extensive knowledge of traditional marketing principles, and innovative approaches to building an audience.

A proven marketing leader with 15+ years of experience, Jean is dedicated to making data-driven decisions and focused on lead generation and pipeline development. In her previous roles, Jean’s responsibilities ranged from managing a diverse and talented team of marketing professionals, developing go-to-market strategies, overseeing product launches and executing regional and global programs.

Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Devang Sachdev, Vice President of Marketing at Snorkel AI. Before Snorkel , Devang was leading the product and partner marketing teams for emerging products at Twilio. Originally a developer, Devang has previously led engineering teams at NVIDIA focused on HPC and AI.

Snorkel AI’s mission is to empower everyone to solve their most impactful problems through data-centric AI. Snorkel AI empowers Fortune 500 enterprises such as Chubb and BNY Mellon, and several government agencies to accelerate AI application development by 10-100x.

Devang has extensive marketing experience including in strategic and tactical marketing planning, new product introduction and launches, competitive positioning, strategic alliances, customer engagement and lead generation.