Demand Generation Club Podcast

Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Clarissa Horowitz Vice President of Marketing at Treasury Prime.

Treasury Prime was founded in 2017 and is building the future of finance.  Leveraging its award-winning APIs and versatile Banking as a Service (BaaS) products, Treasury Prime enables fintechs, banks and corporate partners to innovate, adapt, grow and scale to stay competitive in a rapidly changing marketplace. 

Clarissa is a strategic and forward-thinking marketer who has extensive experience in fintech. She previously served as the VP of Marketing at BitGo and MobileIron turning startups into category leaders.

Hello and welcome to a new episode of the Demand Generation Club Podcast. I'm your host Franco Caporale. Our guest today is Lynn Morton, Vice President of Demand and Growth at Traitify. 

Traitify found growth applying visual-based personality assessments during the hiring process for high-volume workforces. Now the company is expanding product offerings focusing  on helping companies engage and grow employees once they are onboard.

In her role, Lynn sets the strategic direction for marketing initiatives. Her efforts resulted in 130% growth in 2020 during the height of the pandemic.

Lynn has extensive experience leading SaaS companies in their marketing efforts to accelerate growth. In her career, she has successfully built brands while driving pipeline growth,  and establishing companies’ products and services as solution of choice. Her experience also includes building out the strategy and customer experience offerings across B2B, healthcare, nonprofit, and consumer verticals in her 9 years at a top Baltimore agency, R2integrated.

The guest of this episode is Lorena Morales, VP of Marketing at Go Nimbly. She will share her views on how to better approach your prospects and customers from the very first interaction.

The guest of this episode is Neda Talyai, Head of Demand Generation at Heap. She will discuss about using data to drive better demand generation results.

Our guest today is Sheel Gupta, VP of Marketing at Verse. Verse is the leading AI-powered lead conversion platform that helps companies engage and convert inbound leads into qualified sales-ready opportunities. The company has raised over $70 million of venture capital fundings and it's headquartered in San Diego, California. Sheel is a result-driven marketing leader with a background in building revenue-generating infrastructures and teams from the ground up. She's passionate about sales and marketing alignment and in transforming the marketing organization into a revenue-generating machine. Prior to Verse, Sheel was the Chief Growth Officer at HumbleDot, where she joined as their first marketing hire. And before that, she led marketing and demand generation at CrowdFlower and Quantcast.

Our guest today is Jack Foster, Senior Director of Demand Generation and Marketing Operations at SurveyMonkey. SurveyMonkey is the leading survey platform that enables companies around the globe to turn feedback into action. Jack has been at SurveyMonkey for two and a half years, and she's responsible for building out the demand generation and marketing operations functions for the enterprise part of the business. Prior to SurveyMonkey, Jack led the demand generation teams at high-growth tech companies like Lever and Arcserve.

Our guest today is Ajit Deshpande, Vice President of Demand Generation at Marqeta. Marqeta is the leader in modern card issuing and a fast growing unicorn FinTech startup. At Marqeta, Ajit is responsible for channels ranging from events, Account-Based Marketing to paid advertising, SEO, blog content and marketing operations. Prior to Marqeta, Ajit had stints at Stripe, where he was a growth strategy leader, at Salesforce, where he was the VP of Marketing Operations, as well as in venture capital. Prior to this roles. Ajit is an engineer by training and has been a Bay Area native for 20 years.