DemandGen Radio

Darrell Alfonso is a Marketo Champion and leader in the marketing automation community. Tune in to learn how Darrell’s career landed him at Amazon and why he’s so passionate about technology and marketing. Listen as he also shares some of his career lessons, such as how to quickly have an impact in a new role, along with his advice on why you should constantly be evolving, accelerating your learning, and striving for big wins. Plus, in this episode, Darrell shares what marketing operations at Amazon is like and how they manage such a complex and sophisticated deployment of Marketo.

Sabrina Killian joins the podcast to talk about how DemandGen does demand gen. Tune into this episode as Sabrina reveals how we run marketing operations internally and the strategies, programs, and tools that she is responsible for implementing and executing. Listen as Sabrina talks about DemandGen’s recent marketing automation migration, dives into our tech stack and the tools we use, and outlines many of our marketing operations best practices and upcoming initiatives.

Rob Bonham is back on the podcast to talk about the world of demand gen and the trends taking place in marketing as we move into 2020. Tune into this episode as we talk about what digital transformation looks like, how to excel at sales and marketing collaboration, the best approaches for driving demand creation, and the importance of achieving technology and systems alignment. And, as an added bonus to our listeners, you can reach out to us for a free copy of Sangram Vajre’s new book, “ABM is B2B”.

Few marketers are leveraging AI as much as Byron O’Dell and his team at IHS Markit. In this episode, Byron shares which artificial intelligence technologies he’s finding the most value from and how those tools are being used to automate sales outreach and marketing programs. Listen as we talk about the different applications for AI in marketing and what marketers can expect from artificial intelligence in the future.

Kyle Lacy is the VP of Marketing at Lessonly and is also responsible for managing a team of sales development reps. In this episode, we dive into the hot topic of whether SDRs should report to Sales or Marketing and you'll hear Kyle's passion for why SDR's should be an extension of marketing. Kyle shares why SDRs should be closely aligned with Marketing in order to maintain a cohesive strategy across top-of-funnel efforts. We also talk about the compensation models and quotas for SDRs and cover how to onboard and train a successful SDR team in your own organization.

ABM has developed into a proven strategy for helping marketers identify and target named accounts that are most likely to contribute to pipeline goals. In this episode, Pat Oldenburg of ServiceMax shares why his team made the pivot towards being more account-focused and how this has led marketing to be more accountable when it comes to pipeline contribution. Listen as Pat goes into detail on how he and his team defined and implemented an ABM strategy, how it has better enabled sale reps within the organization, how they’re keeping their data clean, and more.

Have you ever wondered what marketing might look like inside one of the world’s leading marketing technology companies? If so, you’ll want to tune into this episode as Michael Madden shares how Marketo does demand generation. Listen as Michael talks about his favorite Marketo features and functionalities, what tools comprise the company's tech stack, and what marketing programs and initiatives he’s most focused on.

Throughout our careers and personal lives, we are forced to make many major decisions and tradeoffs. Heidi Melin, CMO of Workfront, is an accomplished CMO with great insight, advice, and stories to share around career development and finding the right work-life balance. Listen as Heidi and I talk about how to know if you’re at the right company and whether or not it’s time to move on.

Dan Frohnen, CMO of Sendoso, has worked in SaaS marketing for many years and he’s learned a lot of lessons throughout his career. In this episode, Dan shares the top 10 things he wishes he would’ve known when he got started in technology marketing. From building a strong team and putting revenue first to knowing your customers and understanding your strengths, tune in to learn how to excel as a marketer in the technology space.

The world of marketing is changing continuously and new trends are forcing us to fundamentally rethink the core beliefs of B2B marketing. In this episode, Jon Miller and I talk about the future of marketing and share many of our predictions for 2020 and beyond. Tune in as we reflect on the early years of marketing automation, explore what email marketing and ABM will look like in the coming years, debunk some misleading marketing myths, and more.