Alessandro Duranti, Distinguished Research Professor of Anthropology at UCLA, presents archival footage he filmed of Walter Capps' 1996 campaign for U.S. Congress to analyze how the political candidate framed his choice to run for office. Using semantic and narrative analyses, Duranti shows how Capps refined his campaign announcement to better generate voter enthusiasm and how Capps' public and private comments about the campaign reflected his ethical and political values. Capps was elected to Congress in 1996, and died in October 1997 after serving 10 months in office. Duranti became a close friend of the Capps family during his year-long ethnographic research, and he reflects on the role of family in Capps' life and campaign. Series: "Ethics, Religion and Public Life: Walter H. Capps Center Series" [Public Affairs] [Humanities] [Show ID: 39720]