WealthTech on Deck

Democratizing Financial Advice with Yaqub Ahmed


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Financial advice plays a key role in making informed decisions about how to meet your current needs and how to reach your long-term goals, but most U.S. workers don’t have access to this type of information. Without proper guidance to navigate complex financial decisions, U.S. workers risk making uneducated decisions that could negatively impact their financial well-being for years to come. Is there a way to make financial advice accessible to everyone, not just affluent Americans? 

This week, Jack talks with Yaqub Ahmed, Head of U.S. Investment-Only at Franklin Templeton about the democratization of financial advice. With over 25 years of experience in financial services, Yaqub is an expert in strategic partnerships, M&A, fintech, and regulation in the U.S. retirement and insurance markets. Jack and Yaqub discuss how Yaqub’s role fits into Franklin Templeton’s overarching strategy, how Franklin Templeton became involved in the financial advice industry, and why Franklin Templeton has prioritized collaboration with other businesses. 

In this episode, Yaqub talks to Jack about the financial advice gap that plagues the wealth management industry, Franklin Templeton’s goal to democratize financial advice for underserved markets, and the role of strategic alliances in driving this mission.


Key Takeaways

  • [02:06] - An update on what’s happening at Franklin Templeton.
  • [03:30] - What areas Franklin Templeton focuses on.
  • [08:11] - How Yaqub’s business fits into Franklin Templeton’s overarching strategy.
  • [12:43] - How Franklin Templeton fits into the financial advice business.
  • [17:03] - How Franklin Templeton’s holistic approach works.
  • [21:02] - Franklin Templeton’s focus on strategic partnerships and collaboration.
  • [21:29] - Yaqub’s key takeaways.
  • [23:14] - What does Yaqub do with his free time?

  • Quotes

    [02:44] - “The industry's obviously changing very, very fast. Franklin, I think, is staying way ahead of that and identifying blind spots, but also identifying areas of opportunity just from a sizing and scales perspective.” ~ Yaqub Ahmed

    [08:31] - “We're solving some of the biggest financial planning needs for U.S. workers or households and individuals across wealth management. And those goals are saving for retirement, saving for education, and protecting those savings as well.” ~ Yaqub Ahmed

    [11:18] - “It's the top 5% of wealth in the U.S. that wealth managers are attracted to because that's where the money is. But there's a major advice gap with this mass underserved marketplace. And we need to find a way to get advice to them and make sure that advice is informed with data.” ~ Yaqub Ahmed


    Links

    • Yaqub Ahmed | LinkedIn
    • Franklin Templeton
    • Jenny Johnson | LinkedIn
    • Who Will Become The Amazon Of Financial Advice?
    • AdvisorEngine
    • Matthew Nicholls | Franklin Templeton
    • TurboTax

    • Connect with our hosts

      • LifeYield
      • Jack Sharry on LinkedIn
      • Jack Sharry on Twitter

      • Subscribe and stay in touch

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          WealthTech on DeckBy LifeYield

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