If anyone can shed light on what’s happening in denim today, it would be Jerome Dahan. For the founder of both Citizens of Humanity and 7 for All Mankind the focus on price points is undermining the industry, allowing denim to drift too far away from the creativity that propelled brands like his to success.
Andrew Olah, founder of the Kingpins trade show and the Olah Inc. agency, has known Dahan for decades and credits him for bringing innovation to what had been a stale category. “Part of it is timing. Timing is everything. He had the perfect comprehension of the customer at the moment,” Olah said. “There was no slub denim, no differentiation. There were a few at the time: AG, Paper [Denim & Cloth], True Religion and Paige, each with a different take. It was a moment when jeans went from $50 to $180.”
Those pricey jeans helped make denim fashion. “That was a huge moment of history where everything changed,” Olah said. “It’s difficult to replicate now. No one understands the consumer and the consumer doesn’t have a propensity to want to wear jeans.”
Leveraging experience at his first company, Circa, as well as a stint at Lucky Brand, he launched 7 for All Mankind with Michael Glaser in 2000. Next, he created Citizens of Humanity in 2002, which he said in some ways was an even bigger feat. “When I started Citizens, it was a challenge because I left 7 for all Mankind, and I was like, ‘Okay, am I gonna be able to do it again? It’s like, you don’t know until you do it.’” And he did.
Here, Olah and Dahan sit down to discuss the industry, how it’s evolved and their shared love of denim.