Adventures In Visibility - How to Use Metaphors to Tell Your Story

hosted by Denise Wakeman with special guests Michael Kass and Tea Silvestre Godfrey

Learn why and how to share your personal and business story so it stands out. Learn about how to use the power of metaphors in your visual and social media marketing.

Téa Silvestre Godfrey is a storytelling coach for small biz owners who want to change their industry and/or the world. She's also the author of “Attract and Feed a Hungry Crowd,” and the co-author and editor of “30 Ways to Bloom Your Relationships Online.”

Michael Kass is an award-winning storyteller, facilitator, and coach whose work focuses on helping people and organizations harness the power of their stories to create change. His clients include start-ups, social impact organizations, CEOs, artists, musicians, and other humans interested in reconnecting with a deep sense of purpose and self.

Get on the "first to know" list for new Adventures in Visibility Live shows at http://adventuresinvisibility.com

AND, you can get Adventures in Visibility as a podcast. It's on iTunes, SoundCloud and Stitcher. If you want to take the show with you, go to http://AdventuresInVisibilityPodcast.com

Learn more about Denise Wakeman at http://DeniseWakeman.com/now

A small moment on one of my recent trips to Peru, to illustrate personal growth that can happen when one tiny decision is made, and how it can apply to marketing your business on the Web.

Click to Read the post: http://denisewakeman.com/your-service-business/what-have-you-got-to-lose/

Adventures in Visibility |How to Grow Your Visibility & Business with Live Video with MaAnna Stephenson and your host, Denise Wakeman

As live video becomes easier to produce with tools like Periscope, Blab and Facebook live, you have an opportunity to take your business to new heights. Big name social media stars are making waves and making money by adding live video to their marketing strategy.

But what about us solo biz owners, can live video make an impact on our businesses? That's what my guest MaAnna Stephenson and I talk about during this interview. You're going to learn exactly how she does it in this interview/case study.

Connect with MaAnna Stephenson at http://blogaid.net

You can get advance notice of scheduled guests at Adventures in Vsibility.com AND, you can get Adventures in Visibility as a podcast. It's on iTunes, SoundCloud and Stitcher. If you want to

take the show with you, go to AdventuresInVisibilityPodcast.com

Learn more about Denise Wakeman at http://DeniseWakeman.com/now

Be the first to know when new guests are scheduled. Join at http://AdventuresInVisibility.com

#visibilitytip #videomarketing #socialmediamarketing

Adventures in Visibility - Can Using UTM Codes Get You Better Social Media Results? with David Kutcher. Hosted by Denise Wakeman

If you want more visibility and engagement on your content, you need to know what messages on each platform are working for you. We often spend time and resources on social media but get caught up on the social proof metrics. We miss the intelligence enabling us to see which messages/posts are not just driving traffic, but driving goal completions. And that’s what David Kutcher and I will be discussing during this episode of Adventures in Visibility.

David and I chat about:

• Why your marketing efforts on social media may be going to waste

• The difference between social proof and real proof that your social media marketing is working (or not)

• How to get consistent value-based metrics from your inbound traffic campaigns

• How to test your efforts on different platforms

• How to easily create UTM encoded links to track the return on investment of your social messages

Watch the interview on YouTube: https://www.youtube.com/watch?v=1uPjC2ACJQQ

David Kutcher is the co-owner and founder of Confluent Forms, a boutique firm that builds smart and beautiful websites and online strategies for their clients. Over the past 14 years, they have worked with amazing small businesses, non-profits, academic institutions and even Fortune 100 companies among the 250+ client projects that they've launched. While they have lots of clients in our hometown area of western Massachusetts, their clients span the country. They're always working to help organizations achieve greater value from their online strategies.

Connect with David:

http://www.confluentforms.com

https://google.com/+davidkutcher

https://twitter.com/confluentforms

You can get advance notice of scheduled guests at Adventures in Vsibility.com AND, you can get Adventures in Visibility as a

podcast. It's on iTunes, SoundCloud and Stitcher. If you want to take the show with you, go to AdventuresInVisibilityPodcast.com

Subscribe to Adventures in Visibility: http://goo.gl/t9X5NS

Adventures in Visibility | How to Boost Your Visibility with Free Traffic to Your Site with Ana Hoffman, hosted by Denise Wakeman

Traffic and visibility go hand in hand. Without traffic, no one finds or sees you content. Without visibility, it’s tough to get consistent traffic to your site. Whether it’s organic, SEO, or social, creating a consistent flow of traffic to your site ensures you get your message in front of the right people who want what you offer.

And, that’s what Ana Hoffman and I explore on this episode of Adventures in Visibility.

On the show Ana and I will discuss:

• The importance of increasing your website traffic

• How to leverage your content for more traffic

• Tips to generate more free traffic

• Ana’s personal traffic generation plan

Ana Hoffman runs a no-nonsense Traffic Generation Cafe, where she freely shares advice on getting more web traffic by all free means possible, like SEO traffic, social media traffic, and blog promotion, as well as converting that traffic into email subscribers and paying customers.

Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa

Prefer to listen? Subscribe to the Adventures in Visibility Podcast here: http://AdventuresInVisibilityPodcast.com

If you'd like to be on the email list to get notified about future shows and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

http://AdventuresInVisibility.com | Email Marketing: Know Your Audience and What They Want with Stephan Hovnanian

Today's email subscriber is thirsting for a value-packed and personalized experience. Companies that are creating such experiences are earning more Web traffic, signups, and referrals than the ones that still think a "batch and blast" mentality is the way to go. ~Stephan Hovnanian

Email marketing is the most effective way to reach the people who have raised their hand and let you know they want to hear from you. Learn how you can create a relationship with and nurture your subscribers so they trust your message when it arrives in their inbox.

And, that’s what Stephan and I will be exploring on this episode of Adventures in Visibility.

On the show Stephan and I discuss:

• Understanding of what your relationship with your subscribers, so you can plan your content strategy around them

• Identify and nurture brand champions and your most engaged subscribers

• How to set expectations up front so you can build value and trust

• How to design the experience for your subscribers when you ask them to do something within the email

Stephan Hovnanian is the owner of Shovi, an email marketing and customer success company located outside Boston. Stephan works with B2B brands who are transitioning to customer- centric marketing strategies by revitalizing the relationships they have with their audiences, and empowering them to allow marketing to touch all areas of the customer journey.

Connect with Denise Wakeman at http://DeniseWakeman.com/now

Adventures in Visibility | How to Build a List with Purpose and Profit with Maritza Parra

It’s not hype to declare that you can take 30 days off from your business and still make money. That’s precisely how Maritza Parra, known as the List Building Queen, has designed, built and managed her business for years. Focusing on 4 key facets of your business can get you there, too. And, that’s what Maritza and I explore on this episode of Adventures in Visibility.

Watch the show here: http://denisewakeman.com/hoa/maritza-parra-build-your-list/

On the show Maritza and I discuss:

• Knowing what your business is really all about

• What you need to stay focused on over the long haul and why

• The 4 specific keys you need to have a successful business

Maritza is passionate about helping business owners grow their profitable email subscriber lists to support their online business. However, list building has changed. It’s not as easy to build a list of qualified prospects. For this reason, Maritza also helps people SELL and SERVE while they are building their list to support a long-term profitable business they love.

She successfully turned her passion for Iberian horses into a lucrative convention event business, a tourist equine experience and into profitable information products, supported by a list of email subscribers she serves. She’s built email lists around her love for horses, natural bath & beauty products, her self-empowerment teachings that got her interviewed by Oprah and now also for her high-end camping gear business.

Maritza realized there were 4 specific keys she used in building all of her businesses and shows other small business owners how to do the same from her website at MaritzaParra.com and her Hacienda workshop in San Antonio, TX.

She is the host of the Easy Online Marketing podcast and has 3 businesses. One business is in marketing, she continues her original horse businesses, and a camping/travel brand on Amazon launched in February 2015.

Connect with Maritz Parra

Social Contact:

http://twitter.com/maritzaparra

https://www.facebook.com/MaritzaParraTX/

Website:

http://maritzaparra.com

Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa

Prefer to listen? Subscribe to the Adventures in Visibility Podcast here: http://AdventuresInVisibilityPodcast.com

If you'd like to get notified about future shows and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

http://AdventuresInVisibility.com - How to Build Your Brand and Visibility through Stories with Carey Pena, hosted by Denise Wakeman

Digital media changed the game in journalism. News Anchor Carey Pena recognized early on the significance and power new media was having on the way news is reported.

As a storyteller, not only for the news, and now with her company Inspired Media 360, Carey’s focus is on storytelling for brands and companies as a way to better connect with their audiences. Storytelling is at the heart of the content you create and influences how your audience sees your personal and company brand. And, that’s what Carey and I will be exploring on this episode of Adventures in Visibility.

On the show Carey and I discuss:

Carey Peña’s story

What you can learn from Journalism about storytelling

How to tell your story with your headlines

How to use storytelling for networking and marketing

Tips for telling compelling stories your audience wants to hear

Watch the video here: https://youtu.be/QJd9CwlqR8c

Carey Peña is an Emmy Award Winning News Anchor, Reporter, and Political Show Host in Phoenix, AZ. Over the course of her 15 year television news career, she worked as a general assignment and investigative reporter, political show host, debate moderator and anchored three and a half hours of prime-time news nightly. Carey founded Inspired Media 360 because she feels strongly about the changing landscape of media and the endless opportunities to Inform, Inspire and Engage in a meaningful way.

Connect with Carey

https://twitter.com/careypenatv

https://www.facebook.com/careypena

https://instagram.com/careypena/

https://www.linkedin.com/in/carey-pen...

https://www.youtube.com/channel/UCq_x...

https://www.pinterest.com/careypena/

www.inspiredmedia360.com

http://inspiredmedia360.com/podcasts/

If you'd like to be on the email list to get notified about future shows and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

http://DeniseWakeman.com | Every two years, Karyn Greenstreet conducts a survey about how adults prefer to learn business content.

Watch the video here: https://youtu.be/pjm6M3KQIww

You'll discover how you can use the results in your own business if you do any teaching, training, coaching or consulting. This is important info to implement in your business!

Karyn Greenstreet

2015 Learning Survey Results

Join Karyn Greenstreet and me for a discussion about the results of Karyn's findings from the 2015 Adult Learning Survey. If you do any teaching or training, then you'll want to know what Karyn discovered about how adults prefer to learn business topics in this day and age.

Karyn Greenstreet, Passion for Business, is an internationally known self-employment expert and small business consultant and has owned six businesses since 1981. She has spoken at numerous national conferences on business strategy and marketing topics and has taught over 270,000 people worldwide.

Every two years, Karyn conducts the Learning Survey research study to tap into the changing ways adults prefer to learn. Visit her website at http://www.PassionForBusiness.com/ and take the Learning Survey at https://www.surveymonkey.com/r/2015Learn

Prefer to listen? Subscribe to the Adventures in Visibility Podcast here: http://AdventuresInVisibilityPodcast.com

If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

In a recent interview on #Blab with Bonnie, hosted by Bonnie Frank, we talked non-stop about how to create effective online visibility and how blogging fits into your visibility strategy. Having been an early adopter of blogging for business, you can imagine where I land on the subject when asked if it’s even necessary to blog!

Click for more info and to Watch the Video: http://denisewakeman.com/online-visibility/effective-online-visibility/