Denise Wakeman

Adventures in Visibility | Winning Business Strategies for Entrepreneurial Adventurers with Ande Lyons

Ande Lyons is one of the most genuinely enthusiastic people I’ve met. Her positive vibe and attitude make me smile every time I see a post, a picture or a comment from her in my social stream. Ande brings that same mindset and positivity to her clients as she helps entrepreneurial adventurers navigate business start up and the strategies and skills required for business success. And that’s where this Adventure in Visibility takes us … on a journey to explore the winning strategies you need to cultivate to create a successful online presence and business.

Ande and I discussed:

✰ Why mindset matters and how to manage yours

✰ How to build your credibility

✰ Establishing your online presence

✰ What you can do to create lots of visibility

An enthusiastic and experienced entrepreneur with an MBA and four successful businesses to her credit, Ande Lyons is the founder and Chief Possibility Officer of Possibility Partners, where she helps Startups and Early Stage Entrepreneurs launch, brand and build their businesses without spending a fortune or wasting time.

 

Connect with Ande:

Website: http://andelyons.com

Twitter: https://twitter.com/AndeLyons

Google+: https://google.com/+AndeLyons

YouTube: https://www.youtube.com/user/AndeliciousAdvice

LinkedIn: http://www.linkedin.com/pub/ande-lyons-mba/5/698/58a/

Facebook: https://www.facebook.com/PossibilityPartners

Pinterest: http://www.pinterest.com/andelyons/

Instagram: http://instagram.com/ande_lyons

Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa

Prefer to listen? Subscribe to the Adventures in Visibility Podcast here: http://AdventuresInVisibilityPodcast.com

If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

Adventures in Visibility | The Art of Managing Your Social Content (for Optimal Visibility!)

This week’s Adventure in Visibility is a celebration of the launch of The Art of Social Media: Power Tips for Power Users, co-authored by +Guy Kawasaki and +Peg Fitzpatrick.

  

The book covers a wide range of social media strategies, tactics and power tips. For this Adventure in Visibility we’re honing in on how to manage your social content so you get optimal visibility.

Some of the topics we’ll talked about are:

✔ How to feed the Content Monster

✔ How to pass the reshare test

✔ Curated vs. original content

✔ And much more including a demo on how fast & easy it is to use Canva

Guy Kawasaki is the chief evangelist of +Canva  an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment.

Peg Fitzpatrick is a social media strategist and popular blogger writing on her own website and across the web. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. _The Art of Social Media: Power Tips for Power Users_ is her first book.

Info about Book and a social media quiz at http://Artof.social

Get the book at http://amzn.to/1t6CMGF

Watch previous Adventures in Visibility here http://denisewakeman.com/hoa

Prefer to listen? Subscribe to the Adventures in Visibility Podcast here http://AdventuresInVisibilityPodcast.com

If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

Adventures in Visibility | Essential Strategies to Boost Your Visibility in 2015

This Adventure in Visibility is a bit different. For the first time ever, I’m hosting not one, but two guests. Stephan Hovnanian  a web strategist returns and joins Laurie Laizure to discuss strategies and tactics to help you boost your visibility online and offline in 2015. 

We look at what marketing strategies are working and that you need to consider as we move into 2015. If you want to be found by your ideal client, you need to online. But with myriad choices, what are the most effective strategies and tactics to put in place and focus on? We’re going to find out from these two successful business owners who both know a thing or two about building a business on the Web.

Timestamps are included on YouTube: http://youtu.be/_NjSQjM17Pg

Stephan Hovnanian is the owner of Shovi Websites, a web strategy company located outside Boston. Stephan has spent his career helping companies overcome the challenges of maintaining their online presence effectively. And, through his ability to select interesting, innovative, and compelling guests for his online shows, he brings valuable content and resources to his clients. He’s able to solve small business communication problems by developing a strategy unique to them.

Google+ https://plus.google.com/+StephanHovnanian/about

Twitter https://twitter.com/stephanhov

LinkedIn http://linkedin.com/in/stephanhov

SoundCloud http://soundcloud.com/stephanhov

YouTube http://www.youtube.com/user/shovnanian

Pinterest http://pinterest.com/stephanhov

Shovi Websites - http://www.shoviwebsites.com

Laurie Laizure, CEO CustomizedWalls, a bespoke wallpaper and wall murals business, is a leading influencer and tastemaker in the interior design and décor space. Along with running her business, Laurie has received national attention for founding the largest and fastest growing International community for Interior Design professionals with the popular Interior Design Community.

Google+: http://plus.google.com/u/0/+LaurieLaizure/posts

Facebook: http://www.facebook.com/laurielaizure

LinkedIn: http://www.linkedin.com/in/laurielaizure

Twitter: http://twitter.com/CustomizedWalls

Pinterest: http://www.pinterest.com/customizedwalls/

YouTube: http://www.youtube.com/channel/UCSj8NGhLo9fCvcMdveZh8VA

Instagram: http://instagram.com/interiordesigncommunity

Soundcloud: http://soundcloud.com/interior-design-community

Customized Walls: http://www.customizedwalls.com/

Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa

Prefer to listen? Subscribe to the Adventures in Visibility Podcast here: http://AdventuresInVisibilityPodcast.com

If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

AdventuresInVisibility.com | How to Successfully Launch a Podcast

Jason T. Wiser is my guest on the next Adventure in Visibility. Recently Jason launched a podcast to accompany his popular Hangout show, *Get on Track, Stay on Track.* In order for a podcast to get traction these days, you’ve got to create a lot of buzz so you hit the New and Noteworthy chart in iTunes and get a lot of extra visibility.

In this show, we discuss what Jason did to launch his podcast, how it worked and what he learned.

Jason and I discuss:

➲ Why host a podcast Party (or any contest)

➲ Understand your goals

➲ Why you need to set a clear budget

➲The Process map for a successful launch

➲ Pitfalls and things Jason would do differently next time

➲ Immediate results and long term results of the podcast launch

You can watch the video on YouTube: http://youtu.be/QrsQzn59MAk

(timestamps included)

Jason Wiser is the host of the weekly podcast, "Get on Track, Stay on Track" helping your small business one expert at a time where he interviews industry leaders like Chris Brogan, Jay Baer, Pam Moore, James Wedmore and many more. He's the founder of Wiser Sites, LLC - a general contracting agency for online marketing and business strategy.

Connect with Jason

Wiser Sites – http://wisersites.com

On Track Tips – http://OnTrackTips.com

G+ - https://plus.google.com/u/0/+JasonTWi...

Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa

Prefer to listen? Subscribe to the Adventures in Visibility Podcast here: http://AdventuresInVisibilityPodcast.com

If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

Adventures in Visibility | How to Plan and Create Captivating Visual Content

I'm pleased to welcome the fabulous and prolific Peg Fitzpatrick on Adventures in Visibility. Peg creates a phenomenal amount of content for her own blog as well as for guest posts and clients. One of her talents is creating visual content and her posts always stand out as a result.

On this show, we’re going to be discussing the why and how of creating captivating visual content so your audience is compelled to click and share.

Watch the video here: http://goo.gl/tk50R6

Peg and I discuss:

❇ Why quality counts in your images

❇ Where to find images that you have permission to use

❇ How to create branded images for maximum impact

❇ How to be more efficient when you create images

❇ A 5 step plan for your visual content

Watch the video interview here: http://goo.gl/Gfjjbl

Peg Fitzpatrick is the co-author of The Art of Social Media: Power Tips for Power Users with +Guy Kawasaki.

Social media is Peg's passion. And her job. She shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Peg works with global brands and leaders in the social media sphere every day. She's spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels.

Connect with Peg:

Blog: http://www.pegfitzpatrick.com/

G+: https://plus.google.com/u/0/+PegFitzpatrick/posts

Twitter: https://twitter.com/PegFitzpatrick Facebook:

Instagram: http://instagram.com/pegfitzpatrick

Pinterest: http://www.pinterest.com/pegfitzpatrick/

LinkedIn: https://www.linkedin.com/in/pegfitzpatrick

Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa

Prefer to listen? Subscribe to the Adventures in Visiblity Podcast here: http://AdventuresInVisibilityPodcast.com

If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com.

How to Blog Like a Pro | Adventures in Visibility with Rebekah Radice

Rebekah Radice is my guest on this episode of Adventures in Visibility. We're going to be diving in to all things blogging (for your business, of course!)

This topic is near and dear to my heart as I just celebrated 10 years since publishing my first blog post! Rebekah takes blogging to another level and I can't wait to chat with her about how she consistently knocks out top quality content.

Rebekah and I discuss:

✎ Why no one shares your blog posts and what to do about it

✎ Why you need to niche down to grow your blog and your business

✎ How to use social media to support your blog and promote your message

✎ The number one reason blogs fail and how to avoid making that devastating mistake

✎ How to ensure all of your online efforts work together effortlessly

Rebekah Radice is the founder of Rebekah Radice, LLC and a founding partner of Imagine WOW; digital marketing agencies committed to helping business professionals align strategy and intention for breakthrough social media results.

Rebekah is the author of How to Use Social Media to Virtually Crush the Competition and recently named an Inman Top 100 Most Influential Leader for the second year in a row, as well as one of the Top Social Media Professionals to Follow.

Connect with Rebekah

Blog: http://RebekahRadice.com

Google+: https://plus.google.com/+RebekahRadice

Twitter: http://twitter.com/rebekahradice

Facebook: http://facebook.com/rebekah.radice

LinkedIn: http://www.linkedin.com/in/rebekahradice

If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com

Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa

Subscribe to the Adventures in Visiblity Podcast here: http://AdventuresInVisibilityPodcast.com

Copycat Marketing is Dead! | Adventures in Visibility

To truly stand out and be visible, you must tap into what makes you unique. Copycat marketing is dead! That's why Nancy Marmolejo is my guest on Adventures in Visibility. Nancy can see your genius and show you how to position it in the marketplace.

On the Hangout Nancy and I discuss:

✷ How to position yourself in an honest, authentic way

✷ Why your online messaging must be spot on

✷ Who you are matters!

✷ Why you need to change your marketing strategies

In business since 2003, Nancy’s won numerous awards in business innovation and achievement, been featured in 5 books, has over 100 media credits to her name, and maintains a great reputation in her industry.

All work and no play is NOT part of her genius plan, so when she’s not working you can find Nancy living the genius life with her amazing daughter and very large orange cat.

Connect with Nancy:

Blog: http://talentandgenius.com/blog

Facebook: http://facebook.com/nancitainc

Twitter: http://twitter.com/nancymarmolejo

Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa

Prefer to listen? Subscribe to the Adventures in Visiblity Podcast here: http://AdventuresInVisibilityPodcast.com

If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to

http://AdventuresInVisibility.com

Ask Denise is a new, occasional feature on Adventures in Visibility.

One of the most perplexing things about social media marketing is wrangling all the social sites you’re on and knowing what, when and how often to share content. I received this question from Trudy Van Buskirk:

How many times a day do you have to post to get visibility?

It’s not the first time I’ve been asked this question over the years. A decade ago it was “how often should I post on my blog?” Now, it’s “how often should I post on [insert social networking site]?”.

Read the post and view the infographic referenced in the episode: http://goo.gl/qiqeF9

To send me your questions about online visibility and social marketing, go to http://denisewakeman.com/AskDenise

More information about Denise is at http://DeniseWakeman.com

Dr. Rachna Jain talked about some of the concepts in her new book "Internet Marketing for the Rest of Us: Your In-Depth Guide to Profitable Popularity."

We addressed some of the issues around focusing too much on building a web presence without creating a path to profitability. And, Rachna talked about the concept of becoming a “category of one” and how that can help you with both popularity and profitability.

Check out her book at http://profitablepopularity.com/book

Read the related post here: http://denisewakeman.com/online-visibility/rachna-jain-video/

Get notices for future Adventures in Visibility: http://AdventuresinVisibility.com

NOTE: this is one of my first Adventures in Visibility Hangouts and we had technical difficulties at the beginning. Remember, this started as an adventure in learning about Google+ Hangouts!

Amy Porterfield on Navigating Facebook to get Better Engagement Without Buying an Ad.

If your audience hangs out on Facebook, then it's a good idea to spend some time there connecting and engaging before you ask for a sale. It's a well known fact that organic reach on Facebook has declined significantly. It's frustrating and annoying. But there are some actions you can take to boost your visibility and therefore increase engagement. I've invited Amy Porterfield to join me on Adventures in Visibility to share tips that work and won't cost you a dime.

Amy and I discuss:

- How to increase your visibility on Facebook (without investing in ads)

- What works NOW to encourage engagement on your content

- The features of an action-worthy post

- The latest news from Facebook about click bait and the demise of like-gating

Click here for the show notes with video, audio and transcript:

http://denisewakeman.com/hoa/amy-porterfield-facebook-engagement/

Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies and the creator and host of the popular podcast, Online Marketing Made Easy. Amy has worked with mega brands such as Harley-Davidson Motorcycles and Peak Performance Coach, Tony Robbins, where for 6 years she oversaw his content development team and collaborated on multiple online marketing campaigns. She currently creates online programs to teach entrepreneurs and small businesses across industries how to leverage social media to gain greater exposure, attract quality leads and turn their fans and followers into loyal customers.

Connect with Amy:

http://www.AmyPorterfield.com.

https://www.facebook.com/AmyPorterfield

https://twitter.com/AmyPorterfield

Watch previous Adventures in Visibility here: http://denisewakeman.com/hoa

If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com