In this podcast, Danny Leibrandt, founder of Pest Control SEO, is joined by his mentor Dennis Yu, a digital marketing expert with 30 years of experience. They delve into effective strategies for Facebook ads, particularly for local businesses, and the importance of authentic content.

Key Points Discussed:

Background on Dennis Yu:

Dennis Yu has managed over a billion dollars in Facebook ads for top brands like Nike, Adidas, and Starbucks.

He emphasizes the difference in advertising strategies between large corporations and local businesses.

Facebook Ads for Local Businesses:

Local businesses should focus on creating authentic, everyday content rather than high-production ads.

Examples include showcasing daily operations, highlighting technicians, and sharing local insights.

Successful ads often amplify content that has already performed well organically.

The Dollar a Day Strategy:

Dennis recommends the "dollar a day" strategy to boost posts that perform well organically.

He explains the importance of achieving at least a 10% engagement rate before boosting content.

Three Stages of the Funnel:

Ads should build awareness, consideration, and conversion.

The importance of creating multiple touchpoints to build trust with potential customers, requiring an average of 60 touches.

Content and Engagement:

Engaging content should reflect the local community and humanize the business.

Authentic stories, local landmarks, and customer experiences resonate well with the audience.

Audit and ROI Measurement:

Local business owners should track calls and conversions from Facebook ads.

Importance of connecting call tracking systems to Facebook to measure ROI accurately.

SEO and Google Ads:

Dennis compares Facebook ads to Google ads, emphasizing the importance of both in a comprehensive digital strategy.

SEO and ads should amplify a business's positive signals, and businesses must maintain high-quality standards.

YouTube for Local Businesses:

YouTube can be leveraged for local SEO by creating videos that address common customer questions and showcase the business.

Content on YouTube should be repurposed across other social media platforms for maximum reach.

Focus on Good Business Practices:

Only take on clients who provide good service and have positive reviews.

Avoid trying to manipulate reviews or rankings, as this can backfire.

Dennis Yu, Founder of BlitzMetrics:

LinkedIn: https://www.linkedin.com/in/dennisyu/

Facebook: https://www.facebook.com/dennisyu

Twitter: https://twitter.com/dennisyu

Website: https://dennisyu.com

Website: https://blitzmetrics.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background of Dennis Yu

06:01 The Three Stages of the Marketing Funnel

11:54 The Role of Quality Score and Relevant Score

14:01 Tracking and Measuring ROI for Facebook Ads

20:22 Using Stories and Location in Facebook Ads

24:59 Auditing Facebook Ads and Connecting Data

28:08 The Impact of Google Data Leaks on SEO

34:46 The Importance of Doing Good Work and Providing Value

45:32 The Role of Google Ads in Digital Marketing

52:26 The Role of YouTube in SEO

56:55 Creating and Repurposing Content

01:04:02 Focusing on the Basics of SEO and Digital Marketing

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing