In this episode of VP Land, we dive into the ZEISS CinCraft Scenario with Nick Hayes and Tanner Grimshaw, a powerful camera tracking system for virtual production. 

📧 GET THE VP LAND NEWSLETTER 
Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: 
https://ntm.link/vp_land

📺 MORE VP LAND EPISODES

How GhostFrame is Creating Multiple Realities Simultaneously for Virtual Production
https://youtu.be/hDCHxS8pl1M

This music video tested out every new piece of filmmaking gear
https://youtu.be/vFFqiyU2wUY

The CPU Powering The Creator, Pixar, and Virtual Production [AMD's James Knight]
https://youtu.be/F-4bJaOaYlc

Connect with Tanner and Nick @ ZEISS:

ZEISS Cinematography - https://www.zeiss.com/cine
YouTube - https://www.youtube.com/c/ZEISSCinematography
Facebook - https://www.facebook.com/ZEISSCinematography
Instagram - https://www.instagram.com/zeisscinematography
LinkedIn - https://www.linkedin.com/showcase/zeiss-cinematography

Tanner @ Linkedin - https://www.linkedin.com/in/tanner-grimshaw
Nick @ LinkedIn - https://www.linkedin.com/in/nick-hayes-7130b084

Tanner Grimshaw is a seasoned industry professional with over a decade of experience in the film & broadcast industry. Possessing a robust technical background and adept skill for troubleshooting, Tanner has supported a wide range of customers such as Netflix, Amazon Studios, NASA, Ross Video, Brainstorm, and numerous others.

Nick Hayes is an experienced sales professional in the Film, Television, and Broadcast industry. For the past 16 years, Nick has been employed by such technology leaders as: FOX Sports Network, RED Digital Cinema, Angenieux, Teradek, SmallHD, Wooden Camera, Ncam Technologies, and ZEISS Cinema. Nick has also worked 3 years as a Digital Media associate faculty member for Mt San Jacinto Community College and has an intimate knowledge of video production technology for cinema, broadcast, virtual production, and live event applications.

#############

📝 SHOW NOTES & SOURCES

ZEISS Cinematography
https://www.zeiss.com/cine

ZEISS CinCraft Scenario
https://cincraft.zeiss.com

ZEISS Nano Prime Lenses
https://www.zeiss.com/consumer-products/int/cinematography/nano-prime-lenses.html

ZEISS CP.3 Lenses
https://www.zeiss.com/consumer-products/int/cinematography/compact-prime-cp-3-lenses.html

ZEISS Supreme Prime Lenses
https://www.zeiss.com/consumer-products/int/cinematography/supreme-prime-lenses.html

ZEISS Supreme Prime Radiance Lenses
https://www.zeiss.com/consumer-products/int/cinematography/supreme-prime-radiance-lenses.html

ZEISS Cinema Showroom
https://www.zeiss.com/consumer-products/us/home/local/cinematography/cinema-showroom.html

ZEISS Nano Primes Review
https://www.cined.com/zeiss-nano-primes-review-supreme-look-for-the-rest-of-us/

Artificial Intelligence: Job killer or job creator?
https://youtu.be/I3lo1UmM4Dw

How AI Took Center Stage In The Hollywood Writers' Strike
https://youtu.be/eK9QWB1OOro

RED Digital Cinema
https://www.red.com

Ncam
https://www.ncam-tech.com

GhostFrame
https://youtu.be/hDCHxS8pl1M

ARRI
https://www.arri.com

Teradek
https://teradek.com

Intel RealSense
https://www.intelrealsense.com

NAB 2024
https://nabshow.com/2024

#############

00:00 Intro
01:58 Tanner's Background
03:07 ZEISS Acquisition of Ncam
03:48 Nick's Background
05:58 ZEISS CinCraft Scenario
10:46 Tracking with Digital Markers
12:33 Choosing the Best Tracking Method
18:10 Lens Integration & Calibration
22:57 The Camera Bar Placement & Offset
34:00 Choosing the Right Lens - Nano Prime/CP.3/Supreme/Radiance 
38:57 AI in the Film Ind

In this episode, we dive deep into the making of Project Chimera with Snehal Patel, a music video project that blends classical Indian dance with high-tech filmmaking.

We dive into:
‣ Working backward to figure out when virtual production is the right approach...and when it isn't
‣ Snehal's approach to integrating AI in storyboarding and 3D element generation for a futuristic cyberpunk Mumbai (and when AI didn't work out so well)
‣ The limitations and breakthroughs encountered during the film's production, like speeding up lens calibration to get over 100 setups in 2 days
‣ Using Kino Flo MIMIK lights, SISU camera robot, and more

And a whole lot more!


📧 GET THE VP LAND NEWSLETTER 
Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: 
https://ntm.link/vp_land

📺 MORE VP LAND EPISODES

The CPU Powering The Creator, Pixar, and Virtual Production [AMD's James Knight]
https://youtu.be/F-4bJaOaYlc

Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflow
https://youtu.be/L0S9sewH61E

Imaginario: Using AI to speed up video search and editing
https://youtu.be/4WOb5Y1Qcp0

Connect with Snehal and Project Chimera:

Project Chimera - https://www.fearlessproductions.tv/project-chimera
YouTube - https://www.youtube.com/@fearlessproductionstv
TikTok - https://www.tiktok.com/@fearlessproductions.tv
Facebook - https://www.facebook.com/fearlessproductions.tv
Instagram - https://www.instagram.com/fearlessproductions.tv
LinkedIn - https://www.linkedin.com/company/fearless-productions

Snehal @ Twitter - https://twitter.com/snehalmp
Snehal @ LinkedIn - https://www.linkedin.com/in/snehalmp

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📝 SHOW NOTES & SOURCES

Music Video: Janaka Selekta - Piya (DnB Remix) ft. Alam Khan, Shrii, Sheela Bringi
https://www.youtube.com/watch?v=yxN3xrGlAnc

Check out vp-land.com for all the show notes for this episode.


#############

⏱ CHAPTERS

0:00 Intro
01:39 What is Project Chimera
02:56 Virtual production and AI in Project Chimera
04:10 The importance of planning and preparation
05:15 Collaborations and partnerships
07:02 Lighting in virtual production with Kino Flo MIMIK lights
09:31 Role of AI in Pre-production
10:00 ShotDeck
11:00 Concept and storyline of the video
13:20 Calibrating lenses and lens tracking with Fujinon Premista Zooms
15:15 Staging and lighting
17:15 Camera works with stYpe using Premista Zooms and RED Komodo
19:30 Lens calibration process with ZEISS and Ncam
21:15 Learning the principles of virtual production
24:25 Utilizing AI for mood boarding and world building
28:00 Collaborating with storyboard artists to create detailed storyboards
30:48 The Challenges of creating 3D environments
33:45 The Use of AI in meetings and communication with Fathom
35:15 Reflections on AI's Impact on filmmaking
36:40 Introduction and challenges with 3D scanning processes
37:30 Exploring scanning processes and technologies with DNE and Dengenuity Labs 
39:55 16 Komodo Cameras in the shoot
42:38 Volumetric 3D in the Shoot
44:00 Utilizing the SISU Cinema Robot
47:18 Post-production process with AI
52:50 Reflections on the budget and cost-saving measures
58:02 Final thoughts and acknowledgements
59:48 The potential for future cost reductions
01:04:38 Outro

James Knight, AMD's Global Director of Media and Entertainment, shares some behind-the-scenes insight into his vast history of working on some of the biggest films in Hollywood, from the original Avatar to Gareth Edwards' The Creator to Pixar's Elemental.

We also dive into:

‣ How AMD works with filmmakers and studios to push filmmaking technology forward
‣ Why virtual production is not just about GPUs
‣ Where AI tools fit into creative workflows

And a whole lot more!


📧 GET THE VP LAND NEWSLETTER 
Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: 
https://ntm.link/vp_land

📺 MORE VP LAND EPISODES

Inside Coffeezilla's '$10,000,000' Virtual Production Studio
https://youtu.be/FjAkmqJCbJY

Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflow
https://youtu.be/L0S9sewH61E

Imaginario: Using AI to speed up video search and editing
https://youtu.be/4WOb5Y1Qcp0

Connect with James and AMD:

AMD - https://www.amd.com
YouTube - https://www.youtube.com/@amd
Twitter/X - https://twitter.com/AMD
Instagram - https://www.instagram.com/amd
Facebook - https://www.facebook.com/AMD
TikTok - https://www.tiktok.com/@amd
James @ LinkedIn - https://www.linkedin.com/in/james-knight-9a576
James @ IMDB - https://www.imdb.com/name/nm2595922

James Knight is the Global Director of Media and Entertainment at AMD (Advanced Micro Devices). He leads a team that supervises alliances with Visual Effects, virtual production, video streaming, and post-production computing applications. Knight and his group also work directly with the world's most prominent studios, media brands, and sports and entertainment platforms. Knight's work spans over two decades in production, post-production, visual effects, and virtual production. He is a member of the Visual Effects Society (VES), a the British Academy of Los Angeles (BAFTA) where he served on the board from 2010-2016, and the Oscars/Academy of Motion Picture Arts and Sciences (AMPAS).

#############

📝 SHOW NOTES & SOURCES

Check out vp-land.com for all the show notes for this episode.

#############

⏱ CHAPTERS

00:00 Intro
01:30 James Knight's Journey in Filmmaking
03:45 The Impact of Avatar on Virtual Production
07:40 The Virtual Production Umbrella
12:25 Flipping Post-Production and Previs
17:19 Evolution of Virtual Production
21:52 Technical Aspects of Virtual Production
25:00 CPU and GPU Working in Tandem
31:24 AMD's Role in The Creator
35:06 The Impact of AI on Film Production
40:01 AMD's Collaboration with Pixar for Elemental
48:12 The Role of AMD in Camera Technology
52:46 James' Thoughts on Approaching  AI
53:45 Outro

In this wide-ranging conversation with Michael Cioni, CEO of Strada, we talk about the future of media workflows, how AI will help us work faster, and why he decided to build his company in public.

📧 GET THE VP LAND NEWSLETTER 
Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: 
https://ntm.link/vp_land


Connect with Michael & Strada:
Strada - https://strada.tech
YouTube -  https://www.youtube.com/@Strada-Tech
Instagram - https://www.instagram.com/strada.tech
LinkedIn - https://www.linkedin.com/company/strada-tech
TikTok - https://www.tiktok.com/@strada.tech
Michael @ Linkedin - https://www.linkedin.com/in/michaelcioni/


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📺 WATCH MORE VP LAND EPISODES

Inside Coffeezilla's '$10,000,000' Virtual Production Studio
https://youtu.be/FjAkmqJCbJY

Imaginario: Using AI to speed up video search and editing
https://youtu.be/4WOb5Y1Qcp0

Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflow
https://youtu.be/L0S9sewH61E

🎧 LISTEN IN YOUR FAVORITE PODCAST APP
Apple Podcast: https://ntm.link/vs-apple
Spotify: https://ntm.link/vs-spotify
Overcast: https://ntm.link/vp-overcast

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📝 SHOW NOTES

Will we be filming less in a world with AI? A chat with Frame.io's Michael Cioni [NAB 2023]
https://www.youtube.com/watch?v=qjM1HO3Xghg

REDucation
https://www.red.com/reducation

Light Iron: A Panavision Company
https://www.panavision.com/post-production

HuggingFace
https://huggingface.co

Y Combinator
https://www.ycombinator.com

Remini
https://remini.ai

Evoto
https://www.evoto.ai

eMastered
https://emastered.com

RODE Mics
https://rode.com/en/microphones

#############

⏱ CHAPTERS

00:00 Introduction
01:40 Gen AI vs. UtilityAI
02:25 Overview of Strada
03:15 Four Ts of Strada (Transfer, Transcode, Transcribe, Tanalyze) 
08:50 Strada Stacks
09:50 Private Beta Launch Event
11:00 Consumer Technology vs. Professional Technology
14:00 Advanced AI Search and Virtual Folders
15:30 Bring-Your-Own Storage and Cloud Flexibility
26:50 Indexing and Duplicate Assets
28:55 Orchestration Layer and Timeline Visualization
30:30 Transcibe and Tanalyze (Tag & Analyze)
32:50 Unlimited Users and Pricing Flexibility
38:00 Strada as a Marketplace for AI Models
41:40 Integrating Strada with NLE
45:35 Documenting Strada's Journey on YouTube
53:15 Michael's Recommended AI Tools
53:35 Remini AI
54:40 Evoto
56:15 eMastered
57:15 Filling Skills Gap with AI
01:00:00 Michael's Thoughts on AI (NAB vs. now)
01:02:00 Limitations of Generative AI
01:04:40 AI as a Utility in Real-Life Productions
01:07:55 Potential of Mobile Filmmaking
01:12:45 Why Apple's Camera Technology is Impressive
01:19:20 Upcoming Launch and Roadmap 
01:20:10 Outro  

Investigative YouTuber Coffeezilla breaks down his 10 million dollar studio, revealing for the first time the tips and tricks behind the virtual production studio he built for the Coffeezilla Cinematic Universe.

📧 GET THE VP LAND NEWSLETTER 
Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: 
https://ntm.link/vp_land


Connect with Coffeezilla:

YouTube - https://www.youtube.com/@Coffeezilla
Instagram - https://www.instagram.com/coffeebreak_yt/
Twitter - https://twitter.com/coffeebreak_YT

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📺 MORE VP LAND PODCAST

Imaginario: Using AI to speed up video search and editing
https://youtu.be/4WOb5Y1Qcp0

HIGH: Virtual Production on an Indie Film Budget
https://youtu.be/DdMlx3YX7h8

Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflow
https://youtu.be/L0S9sewH61E


📝 SHOW NOTES

Coffeezilla's Virtual Production Journey with Mo-Sys
https://www.vp-land.com/p/coffeezilla-mo-sys

3 ways to create a space that moves you by David Korins
https://youtu.be/SU8JYKGekXo

Aximmetry
https://aximmetry.com

Arri Alexa
https://www.arri.com

Previs Pro
https://www.previspro.com

Mo-sys StarTracker
https://www.mo-sys.com/product/camera-tracking/startracker

Blender
https://www.blender.org

GhostFrame
https://www.ghostframe.com

Kino Flo MIMIK Lights
https://kinoflo.com/mimik-120

Aputure
https://www.aputure.com

Sony FX3
https://electronics.sony.com/imaging/cinema-line-cameras/all-cinema-line-cameras/p/ilmefx3

Sony FX9
https://pro.sony/ue_US/products/handheld-camcorders/pxw-fx9

Sidus Link
https://www.sidus.link

Copilot
https://www.youtube.com/c/copilotco

Fearless Productions
https://www.youtube.com/@fearlessproductionstv

Linus Tech Tips
https://www.youtube.com/user/linustechtips

Mandalorian BTS
https://www.youtube.com/watch?v=gUnxzVOs3rk

MrBeast
https://www.youtube.com/@MrBeast

MKBHD
https://www.youtube.com/@mkbhd

Colin and Samir (MKBHD Studio Tour)
https://www.youtube.com/watch?v=jz_qFyTrS8w

#############

⏱ CHAPTERS

00:00 Introduction
02:00 The 10 Million Dollar Studio
07:15 Virtual Production
09:16 Green Screen
12:15 Creating Maxwell, the Bartender Robot
13:40 Moodboarding
19:20 Set pieces and props
22:30 Workflow and tools
23:25 Previz
25:00 Mo-Sys
26:30 Blender
26:55 Aximmetry 
33:50 Mo-Sys StarTracker
40:15 LED Panels vs Green Screen
42:20 GhostFrame and MIMIK
43:15 Noir Lighting
44:10 Coffee Steam
46:00 Production Timeline
47:05 AI Tools
49:50 Cameras & Tech
54:45 Video Editing
55:38 Advice for New YouTubers
57:35 Outro

In this episode, we talk with Imaginario AI co-founder and CEO Jose Puga on how AI is going to help us search, transform, and create videos faster and cheaper.

We cover:
‣ How Imaginario uses AI to search through videos based on context instead of tags and keywords
‣ The importance of content repurposing and customization
‣ What roles need to level up to stay ahead of AI
‣ Predictions on AI and the role of creatives in 2024

And a whole lot more!

📧 GET THE VP LAND NEWSLETTER 
Subscribe for free for the latest news and BTS insights on video creation 2-3x a week: 
https://ntm.link/vp_land


Connect with Jose @ Imaginario AI:

Imaginario AI - https://www.imaginario.ai
YouTube - https://www.youtube.com/@imaginario2030
Facebook - https://www.facebook.com/imaginarioai
Instagram - https://www.instagram.com/imaginario.ai
Twitter - https://twitter.com/Imaginario2030
LinkedIn - https://www.linkedin.com/company/imaginario-ai/
Jose @ LinkedIn - https://www.linkedin.com/in/jose-m-puga-a397922b

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📺 MORE VIDEOS

Final Pixel: How this virtual production studio lives up to its name
https://youtu.be/t0M0WVPv8w4

HIGH: Virtual Production on an Indie Film Budget
https://youtu.be/DdMlx3YX7h8

Fully Remote: Exploring PostHero's Blackmagic Cloud Editing Workflow
https://youtu.be/L0S9sewH61E

📝 SHOW NOTES

Midjourney
https://www.midjourney.com

Runway ML
https://runwayml.com

Pika
https://pika.art

ElevenLabs
https://ntm.link/elevenlabs

Descript
https://ntm.link/descript

Synthesia
https://www.synthesia.io

Respeecher
https://www.respeecher.com

Zapier
https://zapier.com

Apple Vision Pro
https://www.apple.com/apple-vision-pro

Magic Leap
https://www.magicleap.com

Grand Theft Auto
https://www.rockstargames.com/gta-v

Fortnite
https://www.fortnite.com

Imaginario.ai Brings Artificial Intelligence to Video Editing
https://lift.comcast.com/2022/09/22/imaginario-ai-brings-artificial-intelligence-to-video-editing

How is AI disrupting content marketing and how can this help you
https://www.linkedin.com/pulse/how-ai-disrupting-content-marketing-can-help-you-jose-m-puga


#############

⏱ CHAPTERS

00:00 Intro and Overview of Imaginario
02:48 Multimodal AI and Contextual Understanding
03:45 Data Storage and Hosting Options
04:30 Content Repurposing and Enriching Metadata
07:00 Use Cases for Raw Footage and Completed Media
08:30 Training AI Models for Specific Use Cases
10:01 The Vision for Imaginario and AI-Powered Creativity
13:05 AI Agents in Video Creation
15:13 The Impact of AI Tools on Creatives
29:19 The Future of Metaverse and AR
38:40 The Dominance of Netflix and the Importance of Social Media
40:18 AI Tools for Content Creation
42:54 2024 Projections

In this episode, we talk with Raymond Mosco (VIVE Mars) and Rene Amador (ARwall) about these 2 tools we discovered that make virtual production intuitive, affordable, and accessible.

📧 Be sure to subscribe to the free VP Land newsletter to get the latest news and BTS insights 2-3x a week: https://ntm.link/vp_land


Connect with Raymond Mosco @ VIVE Mars
YouTube - https://www.youtube.com/@vivemarscamtrack1612
Instagram - https://www.instagram.com/vivemars
Facebook - https://www.facebook.com/VIVEMARSVP
X/Twitter -  https://twitter.com/htcvive
LinkedIn - https://www.linkedin.com/company/vivemars/
LinkedIn - https://www.linkedin.com/in/mosco/

Connect with Rene Amador @ ARwall
LinkedIn - https://www.linkedin.com/company/arwallco/
YouTube - https://www.youtube.com/@ARwall
Instagram - https://www.instagram.com/arwallco
Facebook - https://www.facebook.com/arwallco
X/Twitter -  https://twitter.com/arwallco
LinkedIn - https://www.linkedin.com/company/arwallco
LinkedIn - https://www.linkedin.com/in/rlamador


📝 SHOW NOTES

How VIVE Mars CamTrack is Making Virtual Production Setups Easier
https://newterritory.media/how-vive-mars-camtrack-is-making-virtual-reality-setups-easier/

Virtual Production Made Easy – ARwall’s New StudioBox
https://newterritory.media/get-studio-grade-professional-results-with-arwalls-arfx-studiobox-a-complete-virtual-production-studio-in-a-box/

VIVE Mars CamTrack / VIVE Mars FIZTrack
https://mars.vive.com

ARwall
https://arwall.co

ARFX StudioBox
https://arwall.co


#############

⏱ CHAPTERS

00:00 Intro
01:05 VIVE Mars CamTrack @ NAB 2023
02:20 How VIVE CamTrack works
03:15 Timecode and Genlock support
05:30 Virtual production expertise needed
08:05 ARwall @ NAB 2023
10:42 ARFX Pro Unreal plugin
12:50 ARFX Lens
16:10 Price breakdown

In this episode, we talk with filmmakers Jonathan Mason and Tisha Robinson-Daly about their journey into virtual production and the challenges they faced in filming the teaser for HIGH - an indie film that explores the world of tower climbers.

We cover:
‣ How indie films can use virtual production
‣ Mistakes and challenges in working with VP for the first time
‣ How to maximize time and budget with your Virtual Art Department

And a whole lot more

📧 Be sure to subscribe to the free VP Land newsletter to get the latest news and BTS insights 2-3x a week: https://ntm.link/vp_land


Connect with Tisha and Jonathan @ HIGH - The Film:

HIGH - The Film - https://www.highthefilm.com
HIGH - The Movement - https://highthemovement.com
YouTube - https://www.youtube.com/@Highthefilm
Facebook - https://www.facebook.com/highthemovementandfilm
Instagram - https://www.instagram.com/thefilmhigh
LinkedIn - https://www.linkedin.com/company/highthefilm
Jonathan @ LinkedIn - https://www.linkedin.com/in/jonathan-mason-37888217
Tisha @ LinkedIn - https://www.linkedin.com/in/tisharobinsondaly 


📝 SHOW NOTES

HIGH - The Film
https://www.highthefilm.com

HIGH - The Movement
https://highthemovement.com

Reaching the Peak: Exploring Virtual Production on an Independent Budget 
https://filmmakermagazine.com/121951-virtual-production-high-tisha-robinson-daly-jonathan-mason/

"HIGH" indie film marks another successful proof-of-concept for disguise-powered VP
https://www.disguise.one/en/insights/news/high-indie-film-marks-another-successful-proof-of-concept-for-disguise-powered-virtual-production/

HIGH Proof-of-Concept Teaser
https://www.youtube.com/watch?v=7FH4eI0SJFM

BTS: How to use VP on an Indie film budget
https://www.youtube.com/watch?v=IyvHP_6UtuA

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⏱ CHAPTERS

00:00 Introduction and Background
02:16 HIGH - The Movement
08:45 Discovering Virtual Production
09:15 Tribeca Unreal Engine Program
10:45 Advocacy for Tower Climbers
12:45 Exploring Virtual Production
15:35 Budget and Practical Challenges in Virtual Production
17:59 The Previs Process
22:50 Changing the Proof of Concept
27:50 The Production Process
32:40 Creating a World with Virtual Art Department
35:50 Cutting Shots and Adding Last-Minute Shots
38:48 Discovering New Shots and Happy Accidents
40:35 Lighting Techniques and Capturing Height and Perspective
46:00 Mistakes and Lessons Learned in Virtual Production
51:05 Maximizing Time and Money in Virtual Production
56:00 Virtual Production in Film Schools
59:00 What's next for HIGH?

In this episode, we talk with Secret Weapon Studios Founder & CEO Greg Olliver about the future of post-production management and the pivotal role of environmental responsibility.

We cover:
‣ Secret Weapon Studios' production tools - PostHero, PlanetHero, ProductionHero, and CrewHero - for maximum production efficiency
‣ Sustainable film production via PlanetHero
‣ Blackmagic's Cloud storage and collaboration tools

And a whole lot more!

📧 Be sure to subscribe to the free VP Land newsletter to get the latest news and BTS insights 2-3x a week: https://ntm.link/vp_land

Connect with Greg @ Secret Weapon Studios:

Secret Weapon Studios - https://secretweapon.studio
YouTube -  https://www.youtube.com/@secretweaponstudios 
LinkedIn - https://www.linkedin.com/company/secret-weapon-studios
Twitter/X - https://twitter.com/studios_weapon
Instagram - https://www.instagram.com/secretweaponstudios
Facebook - https://www.facebook.com/secretweaponstudio
Greg Olliver @ LinkedIn - https://www.linkedin.com/in/greg-olliver-92a976164

📝 SHOW NOTES

Secret Weapon Studios
https://secretweapon.studio

PostHero
https://secretweapon.studio/posthero/

CrewHero
https://secretweapon.studio/crewhero/

PlanetHero
https://secretweapon.studio/planethero/

ProductionHero
https://secretweapon.studio/productionhero-technology/

Blackmagic Cloud Store
https://www.blackmagicdesign.com/products/blackmagiccloudstore

Blackmagic Cloud Store Mini 
https://www.blackmagicdesign.com/products/blackmagiccloudstoremini

Blackmagic Cloud Pod
https://www.blackmagicdesign.com/products/blackmagiccloudpod

The Conversations Project
https://press.hulu.com/shows/the-conversations-project/

Studio 666
https://www.studio666movie.com

#############

PostHero is a collection of tech-enabled tools developed by Secret Weapon Studios to assist filmmakers with post-production workflows.

👨🏻‍💻 Blackmagic Resolve offers cloud-based editing and real-time collaboration, making it a valuable tool for remote post-production.

🌍 PlanetHero provides an easy way to offset the carbon footprint of film shoots, helping the industry become more environmentally friendly.

📊 ProductionHero aims to be a comprehensive hub for managing all aspects of film production, including crew management, scheduling, and more. There is no single solution for managing production processes, and companies often use a combination of tools from different providers.

🛠️ Large companies often have siloed systems, with different teams using different tools for their specific needs.

🎬 The film industry requires investment to develop new tools and services that can improve production workflows.

#############

⏱ CHAPTERS

00:00 Introduction and Overview
01:10 PostHero for Remote Workflow
04:15 Case Study: Using PostHero for Hulu's The Conversations Project
07:10 Challenges and Solutions for Editors
12:55 Using Blackmagic’s Ecosystem for Remote Post-Production
17:00 Collaboration and Real-Time Editing in Resolve
24:50 Carbon Offset and PlanetHero
31:50 Introduction to ProductionHero
35:10 Project Management Tools
37:10 The Lack of a Single Solution
37:50 Siloed Systems in Large Companies
38:45 Coming Soon: DroneHero

In this episode, we talk with Final Pixel CEO Michael McKenna and Global Head of Production Hanah Draper about the future of virtual production.

We cover:
‣ Final Pixel's Virtual Production Academy
‣ Creating the Oracle Red Bull RB19 launch video
‣ Where AI fits into filmmaking in the future
‣ How virtual production reduces production time, costs, and plays into risk mitigation

And a whole lot more

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Connect with Michael and Hannah @ Final Pixel:

• Final Pixel 
• YouTube 
• Twitter 
• Instagram 
• Facebook 
• Michael Mckenna  
• Hanah Draper 

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📝 SHOW NOTES

Final Pixel Academy
https://finalpixelacademy.com

Cuebric
https://cuebric.com
https://www.youtube.com/@seyhanlee9735

Red Bull Racing RB19
https://www.redbullracing.com/int-en/cars/rb19

Sphere Fever, Peachy Bottas, and The Weekend So Far! | 2023 Las Vegas Grand Prix
https://www.youtube.com/watch?v=nAjHbOCUl84&t=28s

The Virtual Production of The Mandalorian Season 1
https://www.youtube.com/watch?v=gUnxzVOs3rk


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Final Pixel is pioneering innovation in virtual filmmaking—from concept to final pixel. We chatted with CEO Michael McKenna and Head of Production Hanah Draper about pushing creative boundaries.

🏎️ They helped Red Bull pull off its RB19 reveal with just 6 weeks of lead time. Using photoreal CG environments and drone footage, they built a fictional story of the racecar getting lost on its way to the New York launch event.

🛡️ Risk mitigation is key. Buttoned-up planning prevents common virtual production pitfalls and helps build client trust. Warner Bros relies on Final Pixel's tight production management.

⏱️ Virtual production compresses timelines. By reconceptualizing campaigns around dynamic CG scenes, clients can create content 50% faster than traditional methods. This also reduces costs by up to 20%.

🤖 AI will become another filmmaking tool, slotted into existing pipelines once iterative workflows improve. The tech is not the focus—it's the experiences it enables.

👏 The live action aspect uniquely expands creative possibilities, unlike purely animated CG or visual effects. It also breeds spontaneity on set as scenes can be reviewed and shifted in real-time.

The future of the craft will leverage tech while preserving the human artistry of cinematography and set design that makes viewers feel emotion. Virtual production will transform filmmaking, not replace it.

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⏱ CHAPTERS

00:00 Introduction and Overview
01:32 The Challenges of Virtual Production
04:39 What is Final Pixel
04:39 Final Pixel's Global Reach
07:56 The Origin of Final Pixel
10:54 Final Pixel's Educational Programs
19:35 The Role of AI in Filmmaking
24:56 The Red Bull RB19 Reveal Project
27:42 Drone Footage and Car Plates
28:25 The Carbon Footprint of the Production
29:13 The Shoot and Challenges
32:45 The Impact of Virtual Production
33:39 The Speed of Content Creation
33:59 The Potential of Unreal Engine Environment
34:36 The Future of Filmmaking
48:45 Immersive Experiences & Las Vegas Sphere
51:18 Closing Remarks

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