Dental Decoders

Brief summary of show:

In this episode of Dental Decoder's podcast, I sit down with Susan Cotten, a dental hygienist and CEO of Oral Cancer Consulting. Our discussion covers the importance of effective oral cancer screenings and how to implement them in dental practices.

Susan introduces her 'Cotten Method,' a comprehensive cancer screening and office system, and emphasizes the significance of consistency and thorough documentation. Susan shares her journey, pointing out critical aspects of oral cancer detection and prevention, while highlighting the importance of striving for excellence. The episode provides valuable insights for dental professionals seeking to improve their clinical operations and patient care. Susan Cotten, BSDH, RDH, OMT, is the CEO of Oral Cancer Consulting. Through her speaking, training, and hands-on screening workshops, Susan works with dental professionals and dental teams who want to have more confidence in a comprehensive screening, reduce the risk of liability, and increase early detection. In her career, Susan has performed over 60 thousand oral cancer screenings and organized countless free screening events including the Denver Broncos Health and Wellness Expo. She has volunteered with a head and neck oncology surgeon providing free head and neck exams and screenings to the homeless. She is the Dental Lead for the Alliance for HPV Free Colorado, an RDH Magazine editorial board member, a director with Dental Codeology Consortium, instructor at the National Network for Healthcare Hygienists, and an RDH Advisory Board member at The Oral Cancer Foundation.

Promo:

We talk about:

• 00:00 Intro

• 05:02 The Impact of Oral Cancer and the Journey to the Cotten Method

• 09:07 Implementing the Cotten Method in Dental Practices

• 11:42 The Importance of Documentation and Consistency

• 17:29 Susan's Experience with Community Outreach

• 19:27 Susan's Decoding Moment

Connect with Susan

• Instagram: https://www.instagram.com/scottenrdh/

• Facebook: https://www.facebook.com/SusanCottenRDH

• LinkedIn: https://www.linkedin.com/in/susan-cotten-rdh-bsdh-omt-b18b8716b?original_referer=https%3A%2F%2Fwww.bing.com%2F

Connect with me

• Instagram: https://www.instagram.com/skfpracticesolutions/

• Instagram: https://www.instagram.com/thedentaldecoders/

• TikTok: https://www.tiktok.com/@skfpracticesolutions

• TikTok: https://www.tiktok.com/@dentaldecoderspc

• Facebook: https://www.facebook.com/skfpracticesolutions

• Website: https://www.dentaldecoders.com

In this episode of Dental Decoder's podcast, Rebecca and I welcome Zeke Domowski, a dental marketing expert with a decade of experience in digital marketing. Our discussion centers around maximizing marketing budgets for dental practices, the significant impact effective marketing can have, and where to best focus marketing efforts.

Zeke brings his technical background and a data-driven approach to provide actionable insights on using Google ads, SEO, and other marketing strategies to increase patient acquisition and retention. He also shares tips for practices looking to transition from PPO to fee-for-service models, the importance of tracking marketing performance, and the value of having a well-trained front office team.

Zeke has been working in digital marketing for over 10 years helping businesses with small and large budgets grow to their full potential. With a technical background in engineering, he has a love for numbers and figuring things out. He loves to figure out how to maximize a clients marketing budget to get them the optimal results and scale over time. When it comes to consulting, Zeke is very tactical and will provide step by step marketing solutions that are custom tailored to a dental practices city, production numbers and desired goals.

Promo: Mention this podcast and get $100 off your first month of marketing!

We talk about:

• 00:00 Intro

• 01:35 Zeke's Approach to Maximizing Marketing Budgets

• 02:51 Decoding Marketing Budgets with Zeke Domowski

• 03:33 The Importance of Google Ads and SEO in Dental Marketing

• 04:44 Analyzing Your Practice's Schedule for Marketing Opportunities

• 08:51 Determining Your Marketing Budget: A Strategic Approach

• 11:59 Choosing the Right Marketing Channels for Your Dental Practice

• 17:20 Navigating Insurance and Fee-for-Service in Dental Marketing

• 23:46 Maximizing Your Marketing Budget with Team Training and Efficiency

• 34:53 Zeke's Decoding Moment

Connect with Zeke

• https://creativelyinnovative.com/dental/

Connect with me

• Instagram: https://www.instagram.com/skfpracticesolutions/

• Instagram: https://www.instagram.com/thedentaldecoders/

• TikTok: https://www.tiktok.com/@skfpracticesolutions

• TikTok: https://www.tiktok.com/@dentaldecoderspc

• Facebook: https://www.facebook.com/skfpracticesolutions

• Website: https://www.dentaldecoders.com

Brief summary of show:

In this episode of Dental Decoder's podcast, I join you for a solo episode that's a snippet of my recent keynote, all about optimizing dental practice operations. And you'll love this even more if you're an Open Dental software user!

Drawing from my personal experiences in a dental practice, we talk about the challenges of stress and burnout faced by dental office managers through the stories of John and Aimee. I also share strategies for enhancing productivity and reducing burnout, including efficient use of morning huddles, effective delegation, and automation within Open Dental.

I cover practical tips on implementing automated systems for tasks like lab case tracking, insurance claims, and patient communication, emphasizing the balance between human skill and technological efficiency.

We talk about:

• 00:00 Intro

• 03:34 The Birth of SKF Practice Solutions

• 04:50 The Impact of Burnout

• 05:14 John vs. Aimee: A Tale of Two Office Managers

• 07:05 Creating an Effective Morning Huddle

• 08:29 Breaking the Groundhog Day Cycle

• 10:18 Man vs. Machine: Balancing Human Touch and Automation

• 11:04 Empowering Your Team: Betty and Augusta

• 14:15 Optimizing Open Dental for Efficiency

• 16:24 Automation in Practice: Lab Cases and Prosthetic Codes

Connect with me

• Instagram: https://www.instagram.com/skfpracticesolutions/

• Instagram: https://www.instagram.com/thedentaldecoders/

• TikTok: https://www.tiktok.com/@skfpracticesolutions

• TikTok: https://www.tiktok.com/@dentaldecoderspc

• Facebook: https://www.facebook.com/skfpracticesolutions

• Website: https://www.dentaldecoders.com

Brief summary of show:

In this episode of Dental Decoder's podcast, I'm joined by fitness and emotional intelligence (EQ) coach DJ Logory to explore overcoming operational challenges in dental practices through mental fitness.

DJ, host of the Libraries and Weight Rooms podcast, shares his journey from personal struggles to helping individuals and businesses enhance their mental resilience. The discussion delves into practical strategies for managing workplace challenges, embracing vulnerability for leadership growth, and fostering a supportive team environment.

DJ emphasizes the power of curiosity and vulnerability in transforming challenging situations into opportunities for personal and professional development. The conversation offers insights into mental fitness exercises, the importance of empathy, and how these approaches can lead to high-performing teams in the dental industry and beyond.

We talk about:

• 00:00 Intro

• 01:17 Tackling Challenges in Dental Practices with Mental Fitness

• 03:07 DJ's Journey: Building Mental Fitness in Business and Life

• 05:05 What Mental Fitness is and How to Apply it to Your Life

• 07:22 Applying Mental Fitness in the Dental Industry

• 07:38 Addressing Staff Retention and Engagement

• 10:51 The Power of Vulnerability in Leadership

• 12:19 Transforming Feedback into Growth Opportunities

• 16:29 Personal Reflections and Mental Fitness Exercises

• 21:48 DJ's Decoding Moment

Connect with DJ:

• TikTok: https://www.tiktok.com/@_acresofdiamonds?lang=en

• Instagram: https://www.instagram.com/djlogory/

• LinkedIn: https://www.linkedin.com/in/dj-logory-96b573ba/

Connect with me

• Instagram: https://www.instagram.com/skfpracticesolutions/

• Instagram: https://www.instagram.com/thedentaldecoders/

• TikTok: https://www.tiktok.com/@skfpracticesolutions

• TikTok: https://www.tiktok.com/@dentaldecoderspc

• Facebook: https://www.facebook.com/skfpracticesolutions

• Website: https://www.dentaldecoders.com

Episode number and title:

Brief summary of show:

In this episode of Dental Decoder's podcast, I'm joined by Brenda McNulty, a seasoned dental industry expert with over 30 years of experience. Brenda, who recently founded her own company, DSO Facts, shares insightful strategies for improving dental operations through her role as a fractional training officer.

We talk about innovative approaches to team building, implementation, and accountability in dental practices. Brenda also emphasizes the benefit of custom solutions tailored to each dental office's unique needs, including the transformational leadership model, the importance of motivation beyond monetary incentives, and strategic planning.

She also offers practical tips on how dental practices can enhance patient experiences, case acceptance rates, and operational efficiency.

We talk about:

• 00:00 Intro

• 01:42 Brenda's Unique Approach to Transforming Dental Practices

• 02:42 The Role of a Fractional Training Officer Explained

• 04:17 The Importance of Accountability and Team Empowerment

• 09:17 Creating a Culture of Success in Dental Practices

• 11:33 The Power of Customized Training and Implementation

• 12:11 Innovative Strategies for Team Accountability

• 16:48 Fun and Engagement in Training Sessions

• 18:07 Customized Solutions for Dental Practices

• 26:18 Brenda's Decoding Moment

Connect with Brenda:

• Facebook: https://www.facebook.com/profile.php?id=61554032732269

• LinkedIn: https://www.linkedin.com/company/dso-facts/

• Website: https://dsofacts.net/

Connect with me

• Instagram: https://www.instagram.com/skfpracticesolutions/

• Instagram: https://www.instagram.com/thedentaldecoders/

• TikTok: https://www.tiktok.com/@skfpracticesolutions

• TikTok: https://www.tiktok.com/@dentaldecoderspc

• Facebook: https://www.facebook.com/skfpracticesolutions

• Website: https://www.dentaldecoders.com

Brief summary of show:

In this episode of Dental Decoder's podcast, I'm joined by Dawn Taylor, a trauma specialist and author, who shares insights into developing resilience, identifying one's worth, and addressing mental health and business challenges.

We discuss strategies for improving relationships within the dental practice, coping with mental health concerns, and navigating operations effectively. Our discussion covers practical tips for dental professionals on overcoming imposter syndrome, managing staffing issues, and maintaining mental and physical wellness amidst industry pressures.

Dawn emphasizes the importance of culture fit, staff engagement, and innovative thinking to create a positive work environment. Key takeaways include the value of self-reflection, strategic problem-solving, and prioritizing mental health for sustainable success in the dental industry.

We talk about:

• 00:00 Intro

• 03:04 Dawn's Decoding Moment: Staying in Your Own Lane

• 04:17 The Entrepreneurial Identity Crisis

• 06:44 Facing Fears and Embracing Change

• 14:14 Advice for New Dentists and Overcoming Imposter Syndrome

• 18:44 The Power of Positive Proof

• 19:23 Embracing Success and Overcoming Doubt

• 20:53 Finding Joy in Your Professional Path

• 22:01 Navigating Career Shifts and Personal Growth

• 24:08 Addressing Mental Health and Burnout in the Dental Industry

• 28:33 Cultivating a Positive Work Environment and Personal Well-being

Connect with Dawn:

• Instagram: https://www.instagram.com/thetaylorwaynow/

• Facebook: https://www.facebook.com/thetaylorway/

• LinkedIn: https://www.linkedin.com/in/dawn-taylor-ttw/?originalSubdomain=ca

• Twitter: https://twitter.com/thetaylorwaynow?lang=en

• Website: https://www.thetaylorway.ca/

Connect with me

• Instagram: https://www.instagram.com/skfpracticesolutions/

• Instagram: https://www.instagram.com/thedentaldecoders/

• TikTok: https://www.tiktok.com/@skfpracticesolutions

• TikTok: https://www.tiktok.com/@dentaldecoderspc

• Facebook: https://www.facebook.com/skfpracticesolutions

• Website: https://www.dentaldecoders.com

Brief summary of show:

In this episode of Dental Decoder's podcast, I'm joined by digital marketing expert Lisa Anne about innovative marketing strategies for dental practices.

Lisa shares her journey from a struggling entrepreneur to a powerhouse in digital marketing, investing millions in ads and generating millions of leads monthly.

She introduces her effective four Cs concept: Captivate, Collect, Connect, and Convert, which focuses on attracting the right clients, collecting their contact information through lead magnets, connecting with them via automated messages, and converting them into appointments or sales.

Lisa emphasizes the importance of defining a 'dream client,' utilizing social media ads smartly to build a relationship before selling, and exploring passive income and membership plans for dental practices. The episode is packed with actionable insights for dental professionals looking to leverage digital marketing for growth.

We talk about:

• 00:00 Intro

• 02:53 The Four C's of Client Generation

• 03:43 Captivating Your Ideal Client

• 06:41 Collecting Leads with Lead Magnets

• 07:46 Connecting and Converting Leads

• 09:37 Exploring Passive Income in Dentistry

• 11:26 Membership Plans and Recurring Revenue

• 13:08 Building Your Ideal Client Avatar

• 18:46 Leveraging Social Media Ads Effectively

Connect with Lisa:

• Instagram: https://www.instagram.com/lisaannecoaching / https://www.instagram.com/stockmediamarketing/

• Facebook: ​​https://www.facebook.com/lisaannecoaching

• YouTube: https://www.youtube.com/@LisaAnneCoaching/videos

• Podcast: https://www.morethansocialpodcast.ca/

• Website: https://lisaanne.ca/ / https://stockmedia.ca/

Connect with me

• Instagram: https://www.instagram.com/skfpracticesolutions/

• Instagram: https://www.instagram.com/thedentaldecoders/

• TikTok: https://www.tiktok.com/@skfpracticesolutions

• TikTok: https://www.tiktok.com/@dentaldecoderspc

• Facebook: https://www.facebook.com/skfpracticesolutions

• Website: https://www.dentaldecoders.com

Brief summary of show:

In this episode of Dental Decoder's podcast, I'm joined by Kirk Teachout, a business coach, serial entrepreneur, bestselling author, and the creator of the Seven Figure Dentist Program.

Kirk shares his journey from supporting his wife's transition from an associate to a successful dental practice owner, leveraging his background in the music industry to innovate dental practice management. We discuss the impact of COVID-19 on their practice approach, focusing on the importance of team and patient culture, efficient scheduling, and the practical application of Parkinson's Law to improve productivity and work-life balance. Kirk emphasizes the foundational aspects of creating a positive team environment and patient experience without significant financial investments, offering practical tips for dental practices aiming to work less, earn more, and provide greater value to their patients.

We talk about:

• 00:00 Intro

• 03:00 Kirk's Journey: From Music Industry to Dental Success

• 04:24 Navigating Challenges: COVID-19 and Practice Management

• 08:59 The Four Pillars of Kirk's Coaching Philosophy

• 09:15 Creating a Winning Team and Patient Culture

• 11:10 Efficient Scheduling and Parkinson's Law in Dentistry

• 14:31 The Power of Positive Patient Experiences

• 18:42 Leadership and Continuous Improvement

• 27:16 Kirk's Decoding Moment: Embracing Failure for Success

Connect with Kirk:

• Instagram: https://www.instagram.com/kirkteachout

• Facebook: https://www.facebook.com/kirkteachout

• Twitter: https://twitter.com/kirkteachout

• TikTok: https://www.tiktok.com/@kirkteachout

• Freebie: https://www.thesevenfiguredentist.com/

Connect with me

• Instagram: https://www.instagram.com/skfpracticesolutions/

• Instagram: https://www.instagram.com/thedentaldecoders/

• TikTok: https://www.tiktok.com/@skfpracticesolutions

• TikTok: https://www.tiktok.com/@dentaldecoderspc

• Facebook: https://www.facebook.com/skfpracticesolutions

• Website: https://www.dentaldecoders.com

Brief summary of show:

In this episode of Dental Decoder's podcast, I'm joined by my guest co-host Rebecca Herring, and we dive into the topic of creating membership plans for dental practices. We highlight its advantages for both practices and patients, especially in increasing membership for uninsured patients.

We discuss different aspects of membership plans, including price structuring, benefits offered, and strategies to enhance patient loyalty and practice revenue. We also touch on alternative membership plan ideas, the importance of competitive pricing, and considerations when implementing these plans, with the aim to give you the insight you need if you're interested in incorporating membership plans for your practices.

We talk about:

• 00:00 Intro

• 04:17 Exploring Different Membership Plan Models

• 06:13 The Monthly vs. Yearly Payment Debate

• 07:48 What Do Membership Plans Offer?

• 09:56 Evaluating a Unique Membership Plan Strategy

• 11:54 Creative Membership Plan Ideas and Their Impact

Connect with Rebecca:

• Instagram: https://www.instagram.com/transformationaldentalcoaching

• Facebook: https://www.facebook.com/transformationaldentalcoaching

• LinkedIn: https://www.linkedin.com/company/transformation-dental-coaching-rebecca-herring/

• http://www.yourtdcoach.com/

Connect with me

• Instagram: https://www.instagram.com/skfpracticesolutions/

• Instagram: https://www.instagram.com/thedentaldecoders/

• TikTok: https://www.tiktok.com/@skfpracticesolutions

• TikTok: https://www.tiktok.com/@dentaldecoderspc

• Facebook: https://www.facebook.com/skfpracticesolutions

• Website: https://www.dentaldecoders.com

Brief summary of show: In this episode of Dental Decoder's podcast, Rebecca and I are joined by Christi Bintliff founder of Leap to Solutions and an experienced dental operations director. Christi shares her journey from IT to dental operations, emphasizing the importance of leadership, strategic planning, and team engagement for achieving sustainable results. Our discussion covers the nuances of dental practice management roles, the gap in responsibilities and titles, and the impact of this on salary expectations. Christi also addresses workplace burnout, the significance of investing in personal growth, and the benefits of leaning on resources like AADOM for career development. Leadership skills, the distinction between managers and leaders, and the importance of mentorship and self-investment are highlighted.

We talk about:

00:00 Intro

00:36 Who is Christi

03:06 Christi's Unique Journey into Dentistry

04:21 The Many Faces of Dental Practice Management

09:47 Building Leadership Skills in Dentistry

19:07 Addressing Burnout in Dental Practices

26:30 Christi's Decoding Moment: Leadership Lessons from the Road

Connect with Christi: Leap2solutions.com IG: @Leap2solutions @christib_motivationalspeaker FB: ChristiBintliff, Leap2Solutions, Linkend: Christi Bintliff YT: leap2solutions

Connect with me Instagram: https://www.instagram.com/skfpracticesolutions/ https://www.instagram.com/thedentaldecoders/ TikTok: https://www.tiktok.com/@skfpracticesolutions TikTok: https://www.tiktok.com/@dentaldecoderspc Facebook: https://www.facebook.com/skfpracticesolutions Website: https://www.dentaldecoders.com

Christi's special offers: 1 hr free Zoom Consultation Discount to AADOM members & DPLN chapters Discount available to Veteran owned practice