In this episode, we’re diving into the stories of three giants—Blockbuster, Nokia, and Kodak—once kings of their industries, now symbols of what happens when businesses refuse to adapt. You might be thinking, "What does this have to do with dental practices?" Well, everything! The same reasons these companies failed are happening in our industry too.
We’ll explore what went wrong, why they couldn’t keep up, and most importantly, what we can learn from their mistakes to keep our practices thriving in a fast-changing world. Let's get started!

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary Bird discusses the significant challenges dental practices face in acquiring new patients, highlighting that over 80% of practices are losing potential patients due to various marketing inefficiencies. He emphasizes the importance of answering phone calls, understanding conversion rates, and addressing scheduling issues to improve patient acquisition. Gary also offers solutions, including hiring external help for call answering and implementing training for staff to enhance conversion rates.

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary Bird discusses the challenges faced by dental offices during September, particularly in light of economic concerns and the upcoming election year. He emphasizes the importance of proactive marketing strategies to boost patient engagement and capitalize on end-of-year benefits. Gary provides actionable insights on how to effectively reach out to patients regarding unscheduled treatments and offers free resources to help dental offices navigate these challenges successfully.

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this conversation, Gary Bird discusses the critical role of effective phone communication in dental practices and how it directly impacts patient acquisition. He outlines the four essential questions that new patients typically ask and provides strategies for answering them effectively, particularly regarding pricing. Bird emphasizes the importance of training front desk staff to handle these inquiries properly to avoid losing potential patients. He also introduces the concept of redirecting questions to engage patients better and ensure they receive the information they need to make informed decisions about their dental care.

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this conversation, Gary Bird discusses the viability of dental practices growing solely through patient referrals versus the necessity of digital marketing. He emphasizes the importance of understanding the value of patient referrals, defining what growth means for different types of dental practices, and outlining strategies for maximizing patient referrals. The discussion also touches on the significance of a smooth patient journey, the need for proactive referral requests, and the impact of location on patient acquisition. Ultimately, Gary encourages dental professionals to consider their growth strategies carefully and offers insights into transitioning from a referral-based model to incorporating marketing.

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this conversation, Gary Bird discusses the viability of dental practices growing solely through patient referrals versus the necessity of digital marketing. He emphasizes the importance of understanding the value of patient referrals, defining what growth means for different types of dental practices, and outlining strategies for maximizing patient referrals. The discussion also touches on the significance of a smooth patient journey, the need for proactive referral requests, and the impact of location on patient acquisition. Ultimately, Gary encourages dental professionals to consider their growth strategies carefully and offers insights into transitioning from a referral-based model to incorporating marketing.

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary Bird discusses innovative strategies for attracting the right kind of patients to dental practices through effective mapping techniques. He emphasizes the importance of understanding patient demographics, income levels, and historical data to create targeted marketing strategies. The conversation covers practical applications of mapping in marketing, including how to identify potential areas for patient attraction and the significance of plotting both positive and negative patient data.

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary Bird discusses the dental new patient workflow from the patient's perspective. He emphasizes the importance of understanding the patient journey, from the initial search for a dentist to becoming a loyal patient. Key topics include the significance of online reviews, effective conversion strategies, and the use of software to track patient interactions and marketing effectiveness.

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary Bird discusses the foundational elements of effective dental marketing. He emphasizes the importance of identifying the ideal patient avatar, building a brand that resonates with that avatar, and creating a website that effectively communicates the practice's offerings. Additionally, he highlights the significance of targeted messaging and obtaining specific reviews to attract the right patients. The episode concludes with an offer for a comprehensive marketing workbook to assist dental practices in implementing these strategies.

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary Bird discusses the importance of understanding the different levels of patient trust in dental marketing. He emphasizes that when dentists seek 'quality patients', they often mean patients who trust them, which can be categorized into high-trust, some-trust, and low-trust patients. Bird explains how to effectively market to attract high-value patients while improving operational aspects to convert low-trust patients into high-trust referrals. He also offers insights on creating targeted marketing strategies to enhance patient acquisition and practice growth.

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events