In this episode, Gary Bird discusses the foundational elements of effective dental marketing. He emphasizes the importance of identifying the ideal patient avatar, building a brand that resonates with that avatar, and creating a website that effectively communicates the practice's offerings. Additionally, he highlights the significance of targeted messaging and obtaining specific reviews to attract the right patients. The episode concludes with an offer for a comprehensive marketing workbook to assist dental practices in implementing these strategies.

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

In this episode, Gary Bird discusses the importance of understanding the different levels of patient trust in dental marketing. He emphasizes that when dentists seek 'quality patients', they often mean patients who trust them, which can be categorized into high-trust, some-trust, and low-trust patients. Bird explains how to effectively market to attract high-value patients while improving operational aspects to convert low-trust patients into high-trust referrals. He also offers insights on creating targeted marketing strategies to enhance patient acquisition and practice growth.

Connect with our Host Here ⤵️
Gary Bird
Founder of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Dr. Edward Dove joins Gary to talk about how increasing phone conversion has helped his practice fully book their new patient schedule, plus how focusing on doctor referrals and patient reviews has delivered major growth.

Connect with our Guest Here ⤵️
Dr. Edward Dove 
Pediatric Dentist at Kinder Pediatric Dental

Website: https://kinderpediatricdental.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Dr. Rob Bell, a sports psychology coach and author, joins Gary to talk about why success comes from suffering and why you’ll find more happiness by enjoying the journey rather than reaching the destination.

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Dr. Rob Bell
Sport Psychology Coach / Owner of DRB & Associates

Website: https://drrobbell.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Dr. Andrew Ericksen, owner of Holladay Dental Studio, shares how becoming an SMC partner transformed his practice, what his team did to solve their biggest barriers to growth, and what he’s learned about hiring the right associates.

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Dr. Andrew Ericksen
General Dentist at Holladay Dental Studio

Website: https://holladaydentalstudio.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

September is the worst new patient month for most dental practices. Watch Gary explain how to beat this trend.

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Dr. Blake Hamblin, owner of Hamblin Family Dentistry, joins Gary to talk about how he doubled his new patient growth, why getting your patients to accept treatment is at least as important as marketing, and why so many dentists lose opportunities by doing patient financing wrong.

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Dr. Blake Hamblin 
Dentist/Practice Owner at Hamblin Family Dentistry

Website: https://hamblinfamilydentistry.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Allison Lacoursiere, founder of Clear Coaching & Consulting, explains why you need to change how you do business if you want more clear aligner cases, what it takes to prepare your team to take on aligner patients, and how to avoid the biggest mistakes most doctors make.

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Allison Lacoursiere 
Founder and CEO @ Clear Coaching & Consulting

Website: https://www.yourclearalignercoach.com/
Website: https://www.domoreclearalignercases.com/clearalignerbootcamp

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

 Brett Miller, a partner and wealth advisor at Corient, discusses with Gary how practice owners can stretch their budgets further, why small dental groups have an advantage over large DSOs, and why dentists cannot grow without operational clarity. 

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Brett Miller 
Partner & Wealth Advisor at Corient

Website: https://corient.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events

Ted Kozel, vice president of sales at SMC National, returns to the show to share why so many dentists think about new patient specials the wrong way, how to price your special offers, and why marketing patients are NOT the same as referral patients.

Connect with our Guest Here ⤵️
Ted Kozel 
Vice President of Sales at SMC National

Website: https://smcnational.com/

📧 Visit ➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
📅 Upcoming Events ➡️https://smcnational.com/events