Are your dental practices "doing well on paper" but not profitable? You're not alone! In this episode of Dental Marketing Goat, Gary Bird answers a question from a dentist struggling with this exact problem. They own two practices, look good from the outside, but aren't seeing the profits they expect. They want to go from 30 to 80 new patients per month and aren't sure whether to focus on marketing or cutting expenses.

Gary dives deep into this common dental practice dilemma, offering four key strategies for achieving sustainable growth and profitability. He covers the importance of:
1. Mapping your area: Understanding your patient demographics and strategically targeting the right audience.
2. Training your staff: Equipping your team with the skills to convert low-trust marketing leads into loyal patients. This is crucial for practices transitioning from referral-based to marketing-driven growth.
3. Budgeting for growth: Investing wisely in marketing and understanding that growth takes time and consistent effort.
4. Strategic scaling: Why jumping from 30 to 80 new patients overnight can actually HURT your practice and the importance of a step-by-step approach.

If you're a dentist struggling with profitability, or looking to scale your practice the RIGHT way, this episode is a MUST-LISTEN. Gary offers free resources, including patient demographic maps and staff training materials. Comment below if you'd like access to these resources or have your own advice to share! We want to hear from you.

Connect with our Host Here ⤵️
Gary Bird
Owner of SMC National

Website: https://smcnational.com/
Website: https://thegarybird.com

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Join Gary Bird, founder of 3x Inc. 5000 fastest-growing company, SMC National, as he shares proven dental marketing strategies to attract a steady stream of new patients. Whether you're a solo practitioner or part of a larger group, Gary offers actionable insights to help your practice thrive. Tune in Monday through Friday for expert advice on the latest dental marketing trends, real-world challenges, and effective techniques to drive sustainable growth.

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