Dental Marketing Mastery

In this episode of Dental Marketing Mastery, we talk about the best locations to set up your practice. This includes startups, dentists considering buying a practice, and dentists who are expanding.

Podcast Highlights:

• The ideal practice
• How to get demographic data
• How to find the best markets
• The three most important factors when determining location
• How to analyze a market area
• Avoiding this recipe for disaster
• Buying a new practice
• Asking WHY a practice is for sale
• Market consolidation: a valid marketing strategy
• The best time to open a new practice
• Doctor to patient ratio explained

What makes effective SEO? Why is it important? In this episode of Dental Marketing Mastery, we declutter the confusion behind SEO.

Podcast Highlights:

• The three main aspects of effective SEO
• Getting career-long return on your SEO
• Budgeting for SEO
• What is off-page SEO?
• Google algorithm changes
• On-page SEO basics
• The importance of content
• Combining social media with your SEO
• How can a dentist help his or her specialist?
• Creating websites for the dental consumer
• The split between dental content and content for your consumers
• Setting realistic expectations

What low-cost yet effective marketing techniques can help out your practice? In this episode of Dental Marketing Mastery, we give a few tips that can help out any practice.

Podcast Highlights:

• The marketing techniques that never go out of style
• The business card?
• Leveraging local businesses
• Low-cost items
• Exploring the neighborhood
• The overlooked places nearby
• Vendors
• How to contact people who can help you
• How to throw a community day
• Toothbrushes, floss, referral brochures
• How to properly reward referrals
• Utilizing social media
• The line between obnoxious and friendly

Taking an associate requires some foresight in both your business practices and marketing. How should you approach it?

Podcast Highlights:

• The role of owners vs. associates
• The time period that should pass before an associate buys in
• Who is supposed to promote?
• Pre-appointments: when is the right time to take an associate
• Pre-appointing misconceptions
• Opposites attract! The best associate traits to look for
• Capacity: What numbers show you are ready for an associate?
• The new patient formula to follow
• What marketable attributes does a new associate bring?
• Solving staff vs. associate problems

We interview NPI Consultant, Lee Buzard, about his honest, no-nonsense approach to marketing dental practices. Lee has over 20 years of experience in dental marketing, including purchasing and owning multiple dental practices. He has walked in the same dental office ownership trenches that many of his clients have. He truly understands when dentists ask, "what should I do?"

Podcast Highlights:

• Dentist's most commonly asked questions
• Assets and liabilities
• Why throwing more money at a problem will not make it go away
• What goes into calculating a 100% customized marketing plan
• The importance of brutal honesty
• Asking the hard questions of your practice
• What can you expect from an advisor?
• Promoting in the right mediums
• Dentist to patient ratio

What makes a good video? That depends on what you're using it for, where it's at, and what type of video you are using. In this episode of Dental Marketing Mastery, we go into the best practices of dental marketing videos.

Podcast Highlights:

• The three types of video
• The importance of a script
• The makeup person
• Proper clothing for the camera
• How many videos is too many?
• How long should your video be?
• The meet the doctor/team video is the most viewed
• Building trust
• What NOT to do with your eyes
• The traditional video
• Where to place videos
• Reception room video best practices
• What makes good narration?
• Website video best practices
• Leveraging social media
• Animated video best practices
• Benefits of animated video
• Under-utilized mediums
• Videos for customers, not for dentists!

In this episode of Dental Marketing Mastery, we discuss marketable attributes that you may be overlooking. These attributes not only make you stand out from the crowd, but are also features that your potential new patients care about.

Podcast Highlights

• Being the family dentist in town
• Hobbies
• The big "about the dentist" mistake that most dentists make
• Should you REALLY advertise your continuing education (CE)?
• Being human
• Lectures, teaching, published works
• Being the teacher vs. the student
• Doctor street cred
• Location, location, location
• Creating familiarity
• Charity work
• Military service
• The alphabet behind your name -- should you put it there?
• Your meet the dentist page
• Testimonials and being a hometown dentist
• Utilizing social media to display these attributes

Emergencies! While some doctors do not like them, there are many reasons they should. We discuss in this episode of Dental Marketing Mastery.

Podcast Highlights:

• The macroeconomics of dentistry before and after 2008
• Cosmetic dentistry
• The drop in routine care
• The onslaught of emergencies due to missed care
• Why emergencies don't have to mess up your schedule
• How to make yourself available for emergencies
  • Internally
  • On your website
  • Emails
  • Texts
  • Reception room
  • The right dentists and operatives
  • Social media
  • Online scheduling

In this episode of Dental Marketing Mastery, we discuss how to help your marketing firm help you.

Podcast Highlights:

• Clients that have stayed with a company for years – what do they have in common
• Responsiveness
• Avoiding the waiting game
• Agreeing that the big picture involves a career-long proposal, not a one or two year proposal
• Doing multiple things correctly
• How the days of no website, minimal properties online and offline, and still get patients… are over!
• Websites
• Reviews
• Call Management
• Being honest in your own office and staff failures
• Knowing the responsibilities of the firm and the responsibilities of your office
• Being a good client
• What works vs. What looks "good"

In this episode of Dental Marketing Mastery, Howie and Mark explain offers, copywriting, features vs. benefits, and creating digestible advertising for your potential new patients.

Podcast Highlights:

• Are you overly concerned about your offer?
• The different offers you make based on the demographics you are targeting
• How do people REALLY choose a dentist?
• Using patient-friendly language
• Copy is for people, not for you!
• Understanding features vs. benefits
• The flaw behind "We have CEREC"
• How to advertise your technology
• "We can take care of this today"
• Convenience
• How to advertise your new gizmos
• Understanding the difference between dentist benefits and patient benefits
• Marketable attributes
• Writing easily digestible content