Dental Marketing Mastery

Everyone loves online reviews! So how do you get them to work for your benefit? What should you look for when shopping for review management software?

Podcast Highlights:

The muddy waters of being the online review champ in your area

Reviews from the consumer point of view

Avoiding the "train wreck" company

The problems review software must fix

Simplicity for the patient and doctor

The dangers of third party sites

Becoming the local expert in your area

Increasing social currency

Sometimes, the truth hurts. In this episode of Dental Marketing Mastery, we interview Sandy Pardue of Classic Practice Resources about training your front desk, avoiding missed opportunities, customer retention, and more! 

 

Podcast Highlights:

• How dentists who invest in marketing can get more from the opportunities marketing creates
• The importance of a welcoming person on the phone
• How no phone training can mean death
• Live calling practices
• The importance of returning missed calls
• Patient retention: why patients quit
• Staff indifference
• How your leadership attitude affects staff
• Treatment and followup
• Not being afraid of facing truths
• Not degrading the customer

How do you redesign and rebuild your website? We interview Michael Barr about the subject.

 

Podcast Highlights:

• What can you add to your website?
• The Dental Warrior Blog: http://thedentalwarrior.com/
• What to look for
• What to ask about
• Creating unique and relevant content
• How long an upgrade takes
• Keeping organic rankings
• What has changed in the last 18 years
• The risks of getting too comfortable
• Long tail subjects
• Benefits outshine features
• Adding online reviews
• Using heatmaps

The Big Reveal is here! Sign up for the special today: https://goo.gl/ouyq8W

If you sign up for our ADA show special, you will have access to all four of our NPI software products for free until January 1st, 2018. However, the offer expires on October 21st and we are NOT extending it! What does all of this software do? Why did we make it? 

Podcast Highlights:

• The power of online reviews
• The "sweet spot" rating that you want
• Avoiding missed calls and missed appointments
• Call centers? 
• Online scheduling is not the boogieman 
• Online scheduling that actually integrates with practice management software
• Social media use
• Dental Web Content

"I love dealing with insurance companies!" -- No one ever. How do you transition into being an FFS practice? Mark and Howie explain!

What is the one thing every marketing company should do? Cross reference! In this episode of Dental Marketing Mastery, Mark and Howie explain how to source your new patients and get the most out of your combination of online and offline marketing metrics.

 

Podcast Highlights:

 

• What your reports tell you
• What your call tracking makes you believe
• What your front desk tells you
• What your patients tell your front desk
• How all of it is wrong
• Why all of it is wrong
• How to find out the truth and make it right
• Our ADA show special

Howie interviews Lee Buzard about corporate dentistry, setting goals for the rest of the year, investing in your practice, and putting together a mid-year review.

Your marketing plan creates new patients, so it is extremely important to do it right. What separates a great plan from just a good one? How do you make a great marketing plan? Get a marketing plan for free   Podcast Highlights:

• Knowing your fundamentals
• Location analysis
• Supply and demand in your area
• Reaching the top 40% of your local market
• How marketable are you? Find out here
• What is your unique selling proposition?
• Local schools, charities, college
• Avoid being boring
• Using what has worked, getting rid of what hasn't
• Advertising tech and public relations
• Using the right mix of messaging
• BUDGET
• How is your competition?

What do you do in a rebound year? How do you take full advantage of it, and reap the benefits for years to come? In this episode of Dental Marketing Mastery, Mark and Howie explain how an upturn changes the dental consumer's spending habits, how to market to these new behaviors, how to ready your office for the upswing, and more.

 

Podcast Highlights:

 

• What happened in February of 2017?
• The resurgence of elective procedures
• Consumer confidence
• Are you blocking yourself from the upcycle?
• The scheduling changes you need to make
• Changing your marketing message
• Dealing with capacity issues
• Are you overbooking?
• Adjunct promotion
• Getting a marketing plan that makes sense
• Avoiding the stop and start mentality
• Turning a 1 year rebound into a 9 year rebound

Warning! This podcast episode is 100% self promotion! DO NOT listen to this episode to get educated. Unless of course, you want to learn about the BIGGEST ADA SHOW SPECIAL EVER! Mark Dilatush and Josh Jenne use this episode to explain what all the excitement is about and how everyone can take advantage, even if they can’t make the ADA meeting.

Sign up for your show special here: http://newpatientsinc.com/promo/ada-2017.html

• What is in the show special? It will be announced on September 1st
• Who will benefit? All of dentistry
• Where is the ADA this year? Atlanta, Georgia
• Do I have to be at the ADA receive the show special? No! Simply sign up for a voucher
• How to find us at the convention? Booth 2755