Dental Marketing Mastery

In this episode, we discuss how to make a good first impression on who matters most -- moms! Review management, showing the benefits of dentistry, and properly educating the consumer all work towards this goal. So how do you go about it?

 

Podcast Highlights

 

• Looking at your office objectively
• Seeing from the point of view as a consumer
• How to make a good impression, PERIOD
• What can you do for THEM
• Do new patients really know the benefits of dentistry?
• How do you impress today’s mom?
• Managing reviews 
• The phone: the most important first impression
• Working the front desk
• Informed patients that ask the right questions

 

We interview Jason Siruchek of Dental Elevated to discuss technology, teamwork, and direction.

 

Podcast Highlights

 

• A new way for dental offices and staff to get what they need in an efficient manner!
• What is dental elevated?
• Systems, training, implementation of practices
• Application of information
• Utilizing technology in your practice
• The wealth of information about dentistry
• Where do you start? Where do you go next?
• The benefits of a coaching company
• Moving your team in the same direction
• Facebook groups
• Navigating the information available today
• Dental Peer Groups and accountability
• Staying modern with teaching
• Cross training vs. Cross-experience
• Coupon Code: NPI2018 to receive discount on dentalelevated.com 

In this episode, Mark and Howie answer some questions we've been receiving about dental marketing:

1. How do I get my associate to take insurance when I don't?
2. What's the deal with duplicate content?
3. When should I redo my website?

 

Podcast Highlights:

 

• Preventing dentistry becoming a commodity
• How to get my associate to take insurance… when I don’t!
• Insurance steps and attention to detail
• What if you have separate offices?
• Duplicate content – really as bad as you think?
• Who got penalized? No one!
• Updating your website
• Keeping up to date
• How much should hosting really cost?

In this episode, Mark and Howie go over Direct Mail marketing, what results you can expect, how to get the most out of mail, and why it is still the best medium for dental advertising.

 

Podcast Highlights:

 

• Old is cool again
• Direct mail never stopped being the lowest risk ad medium
• What results should you expect from direct marketing?
• The mail return for the average dentist
• The mail return for dentists in competitive areas
• Steady stream of higher-than average customers in the market you serve
• The marketing foundations you need
• Finding your mail results
• Patients per address
• Dentistry rebound
• Making decisions on poor, incomplete, or missing information
• Improperly targeting mail

 

Speaking to website visitors, converting them into patients, and more! In this episode of Dental Marketing Mastery, Mark interviews Scott Hansen of professionalchats.com about radical convenience, removing sales friction, and more.

 

Podcast Highlights:

 

• Practice management and dental experience
• Turning website visitors into conversions
• Utilizing online conversion tools
• Online chat services
• Outsourcing your online chat
• Answering service vs. a Concierge
• Managing positive patient experiences
• Paying to get the phone to ring… then not converting calls into patients!
• Patient follow ups
• Reaching out to patients using professionalchats.com 
• The Age of Radical Convenience
• Reducing sales friction
• Learn more: [email protected]

Emergency! In this episode of Dental Marketing Mastery, we discuss emergency patients and how you can get them to find you. We also go over some updates on Call Tracking and Google PPC.

Podcast Highlights:

• Emergency patients
• Online scheduling in Canada
• What’s a bad click source?
• Too many light switches
• Turning off the bad light switches
• Embracing emergency patients
• The influx of emergency patients
• How do you get emergency patients with Adwords?
• Utilizing new platforms

In this episode of Dental Marketing Mastery, we talk about updates to scheduling software and Dental Web Content.

 

Podcast Highlights:

• "My patients won't..." they will!
• The surprising hours patients will make appointments
• Adapting to the age of convenience
• New content updates

In this episode of Dental Marketing Mastery, we explore Every Door Direct Mail (EDDM®). We talk about its benefits, its drawbacks, which dentists it works best for, design elements, and more!

In this episode of Dental Marketing Mastery, Mark and Howie discuss how to deal with the transition to retirement, doing more "fun" dentistry, getting enough volume to support an associate, and more.

Will PPC work for your office? How do you know? What steps do you take to find out? In this episode of Dental Marketing Mastery, Mark and Howie go into the nitty gritty of PPC.