Dental Marketing Mastery

How do you get your money's worth? How do you know? How do you analyze your Adwords market before even even starting? How do you track your data after the click? When do you turn off certain ads? We discuss all of this and more!

 

Podcast Highlights:

• When adwords slow down
• The “try this, try that” mentality
• The knowledge lacked by the dental consumer
• Geotargeting and inexpensive clicks
• The surprising keywords that are searched for and how to find them
• Adwords tracking with analytics
• Measuring analytics after the click
• Landing page design for conversions
• Getting ghosted by web visitors
• Call tracking
• The importance of an analytics dashboard
• What are you getting for your money?
• Receiving wrong-number phone calls
• Cutting off bad ads
• Getting your market analyzed
• Knowing when to do Adwords

In this episode, we discuss Google Adwords and other forms of SEM. How much should you spend? How does it work? Should you do adwords yourself? Who are your main competitors? All of this and more!     PODCAST HIGHLIGHTS:  

• What's the deal with Google Adwords?
• What's a "moderate" spend with Google Ads?
• Passive vs. aggressive marketing
• The basics of search engine marketing
• Why are the obvious things easy mistakes? 
• Doing Adwords yourself?
• The realities of Adword management
• The bidding process
• When search terms get overbid
• What is NPI Command?
• Popular search terms vs. terms that will work
• Adwords competition

How do you continue to claim your local market? How is your competition promoting? What markets have opened up? How do these markets respond to dental advertising? We discuss all of this and more in part 3 of claiming your market.

• Main competition
• Recovering from the recession
• How much did dentistry lose during the recession?
• How did our clients beat the main dental market by 25%?
• The market that opened up after the recession
• What your competition will NOT be promoting
• Budget allocation… again!
• Being too busy
• Fixing capacity for new patients 
• Different business models for dentistry
• The impact of marketing and non-marketing
• DSO practice ownership
• DSO practice scaling
• Which half of the market are you marketing to?
• How will these markets respond to different advertising
• How to avoid alienating the top half of the market
• Acquiring your competition
• Competing with specialists

What is your core market? How do you build this foundation of patients? We explore this concept and more in our latest episode of Dental Marketing Mastery.

 

Podcast Highlights:

 

• Understanding your core market
• Getting to this market before your competitors
• Patient families
• How your core market produces 11x more ROI than any other market
• Finding the marketing mediums to reach this core
• The folly of doing online-only marketing
• How your online reviews affect you Managing your online reviews
• Online scheduling now mandatory
• How online scheduling affects new and existing patients
• The five channels you need to invest in
• The staples of dentistry
• Promoting staples before the fancy stuff
• Where to put your budget while claiming your market
• How long does it take to claim your core market?
• Building a niche practice from a family practice

You don't want to be the annoying guy from Wyoming taking a little bit of gold from everyone. You need to make a choice and then stake your claim! In this episode, we discuss the finding your local market and making it yours.

 

Podcast Highlights:

• "I'm disappointed with what I did previously and want the 1 thing that will help me next"
• Is there ONE trick that will get you new patients?
• Staking your claim on the patients around you
• The multiple front approach required
• What worked in the old days vs. now 
• What's your "marketing universe?"
• Building the biggest, nicest, funnest practice
• Why do so many dentists use price incentives?
• Patients who pick price incentives vs. patients who pick quality of dental care
• "The cheap dentist in town"
• The bell curve on patients
• How long until pricing-based promotions have diminishing returns?
• How long until quality promotions have diminishing returns?
• How far will patients drive to get to your practice?

Questions? Give us a call at 866-718-4278 or visit www.newpatientsinc.com

Google is changing, and we're here to keep you updated! In this episode of Dental Marketing Mastery, we talk about review gating, the new SSL changes, updating your website, and more.

 

Podcast Highlights:

 

• What is review gating?
• Google’s changes to review gating
• NPI Crusader™
• Companies that have their own review sites
• SSL security change
• What is SSL security?
• What happens if you don’t have it?
• When is the deadline?
• How do you get your certificate? 
• Updating your website
• How often should you update your website?
• What if you have multiple locations?

 

In this episode, we interview Norm Gelfand of Dental Real Estate Experts! We discuss expanding your practice, the ins and outs of leasing, landlord agreements, and more.

 

Podcast Highlights:

 

• Expanding your practice with real estate
• The ins and outs of leasing
• What do attorneys overlook?
• Real-estate horror stories!
• The 61 vital points in a dental lease
• Agreements between owner, landlord, lender
• When buildings go into foreclosure
• What’s a latent defect?
• Protecting yourself as a tenant
• Reaching out to Norm:
  • dentalrealestateexperts.com
  • [email protected]
  • 512.833.5300
  • Get your lease looked at!

It's not you, doc! In this episode of Dental Marketing Mastery, we discuss how to increase case acceptance, what the underlying problems with low case acceptance may be, and how to fix it.

 

Podcast Highlights:

 

• The assistant, front desk, and hygienist
• Why is case acceptance not where it needs to be?
• Purchasing a practice – how long does it take existing patients to accept you?
• Cancelled appointments 
• Is it you, or patient quality?
• Attracting the right patients
• “Do you take my insurance?” vs real dental questions
• Do you want patients who choose you because you are cheap or because of your dentistry?
• Promoting to the right half of the dental market

Is insurance the mob? Do you have to take their deal? And if you do, how do you get the most out of it? How do you get out? We discuss all of this and more in this episode of Dental Marketing Mastery!

Podcast Highlights:

• Insurance as a marketing medium
• Up front costs
• Transitioning away from insurance
• Existing patients
• Dealing with getting rid of insurance
• New technologies
• Online scheduling
• Adding convenience and value

In this episode of Dental Marketing Mastery, we talk about leads. What is a valuable lead? How do you get leads into the chair? How do you avoid missed opportunities, and more. 

 

Podcast Highlights:

 

• Leads vs. patients in the chair
• Defining a lead
• Missed appointments
• Converting leads into patients
• Why creating leads isn’t the end all be all
• Avoiding missed opportunities
• Why aren’t you following up?
• How to work your lead funnels
• Generating appointments and phone calls
• Cost per lead vs. cost per patient
• Knowing your marketing numbers
• Understanding the value of a lead