Dental Marketing Mastery

In this podcast, Howie Horrocks & Mark Dilatush answer the question "Can your marketing impact your administrative costs?"  Yes - it can! Learn how half of the market will ignore you if you are offering deals and why that is the half of the market you do not want to lose!

Podcast Highlights:

• Two Halves of the Dental Consumer Market
• Seeking Immediate Results Will Cost You in the Long Run
• Hidden Costs Can Kill Profits
• Top Market Half Will Ignore You
• What Happens if Treatment Plan Acceptance Goes Down?
• Someone Has to Chase Them Down
• You Create the Problem
• Race to the Bottom

In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of regular maintenance and upgrading of your website.

Podcast Highlights

• Love Your Website Again
• What to Own, What to Delegate
• Regular Maintenance and Upgrading
• Delegate Minutiae
• Knowing What You Get from Your Website
• Be the Dentist

After listening to this podcast, visit us online to learn how New Patients Inc and npiClick.com can help you with your website!

What is Fusion MarketingTM from npiClick?

In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of merging traditional (offline) marketing with digital (online) marketing.

Podcast Highlights

• Fusion Dental MarketingTM
• Merging Digital Marketing with Traditional Marketing
• Reducing Advertising Waste While Increasing Impact
• Reaching the High Quality New Patient
• It's Never Just One Thing

After listening to this podcast, visit us online to learn more about Fusion Dental MarketingTM.

New Patient Calls with Sandy Pardue & Dana Salisbury

In this podcast, Mark Dilatush, Sandy Pardue & Dana Salisbury discuss how poor handling of patient calls can have a huge effect on patient bookings. They discuss some of the topics that will be covered in-depth during any of the Academy of Scheduling Excellence seminars that Sandy will be hosting.

Some of the highlights of attending one of these seminars:

• How to effectively handle incoming calls that produce favorable results
• Essential verbal skills required to increase treatment acceptance
• How to retain more patients
• How to double your new patient average
• How to answer difficult patient questions that put your staff on the spot
• Processes to eliminate no-shows and to control broken appointments

**Unique to these seminars** Each practice that attends will receive one of the Classic Practice Resource flip charts, where the proper protocols are outlined for confirmation, recall and re-activation phone calls. Normally, the only way to attain one of these flip charts is by participating in the one-year consulting program.

Here is a list of the upcoming dates for these one day seminars:

• Baton Rouge, LA on June 20th
• Los Alamitos, CA on July 26th
• Raleigh, NC on August 23rd
• Natick, MA on September 27

To register and view the full seminar description, please visit: ClassicPractice.com

Capacity Restrictions. The Silent Practice Killer

This podcast highlights the following topics:

• Your capacity is killing you
• We keep hearing this theme
• A full schedule is cool. Right?
• Who to pre-appoint and who not to pre-appoint
• All you have to be is open and available
• Online scheduling will help
• So that's the fire alarm

To book a one-on-one consult with a dental marketing expert, please visit us at https://www.newpatientsinc.com/

This podcast covers the following topics

• The marriage of offline and online dental marketing
• A bit about the history of how we got here
• How this all benefits dentistry as a whole
• How it impacts clients
• How artificial intelligence is used

You can learn even more at https://npiclick.com

In our most recent podcast, Howie and Mark set your Dental Marketing New Year's resolutions, so you don't have to!

Podcast Highlights

• Balance your marketing budget properly.
• Do not allow your practice to be held hostage (we will explain).
• Manage your practice's capacity...Monthly.
• Pre-appointing hygiene - End the madness. 

2019 - Your marketing budget allocation...

In our most recent podcast, Howie and Mark discuss budget allocation, and where it should be in 2019.

Podcast Highlights:

• Internal Marketing
• Online (aggressive)
• Offline (passive)
• The 60/40 - 40/60 balance. (Part of the Secret Sauce)

In our most recent podcast, Howie and Mark discuss fixing the dreaded revenue plateau (or drop). The reasons behind the revenue plateaus are not uncommon, but not always so easily identifiable.

Podcast highlights:

• Patient capacity
• Patient quality vs patient quantity

          - Revenue per patient

• Patient scheduling optimization

In our most recent podcast, Mark and Howie explain SEO in layperson terms. They explain the what, where, and why involved with search engine optimization. 

• Realistic cost and ROI expectations in an average dental market
• How Social Media is leveraged to boost your exposure
• On page changes vs off page changes
• When Google makes a change, you better change with them
• And more...