Dental Marketing Mastery

Is the competition around your dental practice too thick? Is it difficult to consistently attract the type of patients you want?

If you’ve answered yes to either of those questions –our latest podcast will be valuable to you!

In our podcast, Mark and I discuss how to compete in a market that is already saturated with dentists. We discuss the importance of watching the marketing bell curve, consistency and which marketing tactics to focus on. After 30 years of exclusively marketing for dentists, we have seen the practices of many clients flourish while competing in saturated markets. Yes, even fee for service practices.

Podcast Highlights:

• How Can You Compete in a Market That is Already Saturated with Dentists?
• It’s not just about money
• Don’t continually re-start the bell curve
• Measure, adjust expectations, then what?
• You must have online AND offline promotions
• Result tracking is a must

Do you know if your marketing efforts are paying off?

Can you accurately track which phone call is the result of which marketing effort?

If the answer to either of these questions is ‘No’, then you are flying blind!

In this podcast, Mark & Howie discuss how to accurately find your digital marketing metrics. This will allow you to hold yourself, your staff and, most importantly, your marketing company accountable to ensure your marketing spend is working for you.

Podcast Topics:

• Stop Flying Blind
• It’s all about tracking where your business is coming from
• Who is accountable? Anyone?
• A good marketing company wants to know if something isn’t working
• You want certainty!

In this podcast, Mark & Howie discuss what separates the most wildly, successful dentists from the dentists who are just…there. The more successful dentists have put certain routines into place that allow them to monitor the correct data, ensure that all phone calls are responded to and have set reasonable expectations for themselves.

The top habits of these successful dentists include:

• Having reasonable expectations especially for your specific marketplace
• To accept that all marketing ideas you try will not work – that’s ok
• Knowledge that all marketing tactics do work together
• Data – know what data to watch
• Pay attention to the details
• Covering the phone consistently and training your staff

It may be hard to believe, but three out of five dental practices will experience some form of dental fraud or embezzlement. Dealing with theft, especially from a trusted employee, can be a shocking experience. There are steps that you can take to help prevent this or catch it early on, there by limiting your loss. In this podcast, Mark interviews Dental Practice Fraud Examiner Susan Gunn and they discuss how to protect your dental practice.

Podcast Highlights:

• Embezzlement, if it’s happening, won’t just go away on its own
• Three out of five practices will experience embezzlement
• Average embezzlement case - $125,000
• Three ways to protect your practice
• It’s not what you do. It’s what you give the appearance that you’re doing.
• Lock’em up!
• Pay attention! Especially during busy times

Howie and Mark discuss dental insurance and what it really means to a dental practice. There are times when insurance participation makes sense. And there are times when it makes much more sense to transition away from insurance dependence. Over the course of a career it’s possible for a dentist to move back and forth between the two, depending on their overall business goals.

Podcast Highlights:

• Dental Insurance. What is it Really?
• It’s a Highly Charged Subject
• It’s Just a Marketing Medium
• You Get to Capacity. Then What?
• Using Insurance to Fill Volume
• Boiling it Down

In today’s podcast, Mark Dilatush hosts a special guest, Dr. Marvin Berlin. The topic they discuss is increasing case acceptance. Dr. Berlin has fine-tuned the process of utilizing dental photography with each of his patients. By being able to show them their teeth, he has found a way to better educate his patients on why a specific procedure is required.

You might want to listen to this guy. His practice does 8 figures each year!

If you would like to learn more about dental photography, Dr. Berlin will be hosting a free webinar on Tuesday, December 10 at 6pm (CST). Visit DentalPics.com to learn more!

Podcast Highlights:

• It’s All About the Patient Understanding Their Dental Condition
• In the Beginning
• Online Learning
• This is Our System
• Establishing Trust is a Must
• A Seven Minute Process
• Other Uses for Photography

In our latest podcast, Mark and Howie discuss how to achieve a fee-for-service dental practice. If you listen to insurance companies, you’ll be led to believe you cannot survive without them. Of course, this is pure bunk. Not only can you survive, but you can THRIVE. With a little planning and guidance, you can transition to a fee-for-service practice. We lay out the exact steps that will get you there.

Podcast Highlights:

• Defining "Fee-for-Service"
• Getting Out of the Insurance Trap
• It's a Process
• Replacing Your Insurance Patients
• Never Go Cold Turkey

It is incredibly important that you spend a small percentage of your annual marketing budget on maintaining your local optimization. Whether you focus on organic/paid marketing, online/offline marketing or a combination of all of the above, this one piece is incredibly important. You do NOT want to overlook this piece!

Podcast Highlights:

• Local SEO - What is it?
• Driving Traffic to Your Website
• How Do Other Dentists Get Listed?
• The Importance in Monitoring Your Google My Business Listing
• It's a War for the Consumer's Mind
• The Value of a Review
• Passive and Aggressive Marketing

In this episode, Mark & Howie discuss the importance of getting a jump on your 2020 marketing. They discuss how over capacity restricts new patient growth, upgrading your website, where and how to allocate your marketing budget and much more.

Podcast Highlights:

• The Over Capacity Trap
• Upgrading Your Website
• Line Up Your Marketing Assets and Liabilities
• We’re Bullish on Dentistry
• Budget Allocation

In this podcast, Howie Horrocks & Mark Dilatush discuss how to attract larger cases through promotion of niche services. Listen as they discuss who promote to first (hint: you already know them) and what type of marketing tactics to use.

Podcast Highlights:

• In Search of Bigger Cases
• It’s About the Niches
• Passive and Aggressive Marketing
• Do Both