In this chapter we cover the basics of Facebook advertising. We will review the key definitions you need to know, the limitations that were evident in the early years of Facebook advertising and an appropriate budget to be spending on Facebook ads.

You can download our free e-book here: http://bit.ly/3b5odhm

In this chapter we will tell you about the latest advances in call tracking. With these advances you are now able to see which marketing campaigns produced which results, listen to recorded calls for training purposes, call the missed call backs and use the conversations to source the new patient properly in your practice management software.

You can download our free e-book here: http://bit.ly/3b5odhm

In this chapter you will learn about benefits of real-time online scheduling. Online scheduling allows a patient to book an appointment with a dental office at their convenience – at 5am, 7pm or midnight! You will learn how this technology allows you to dictate which time slots are available based upon the information provided by the patient.

You can download our free e-book here: http://bit.ly/3b5odhm

In this chapter we show you how to monitor your online reputation. The importance of generating online reviews from patients and the beneficial impact this can have your practice. We discuss what you should look for when signing up for an online review service.

You can download our free e-book here: http://bit.ly/3b5odhm

In this chapter we discuss the ever-evolving technology behind websites. We will show you how websites need to be user-friendly, mobile-friendly and kept up to date.

You can download our free e-book here: http://bit.ly/3b5odhm

In this chapter you will learn about the major shift in advertising. How many dental practices have (mostly) shifted over to online marketing and the potential errors of doing this. You will discover there is a balance to be struck between online and offline marketing if you wish to maintain a competitive advantage.

You can download our free e-book here: http://bit.ly/3b5odhm

In this chapter we discuss how dentistry has evolved since the Unlimited New Patients Volume 3 was released. We review the lessons learned during the recession and how dental practices started thriving during the recovery. We will show you how specialist advertising has changed and the impact DSOs can have on independent dental practices.

You can download our free e-book here: http://bit.ly/3b5odhm

In Chapter 13, we recap the highlights of the 12 previous chapters. We will review with you how to set a budget, how to identify the marketability of your practice, how to understand the consumers’ minds, sure-fire marketing mediums to use and much more!

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In Chapter 12, we will show you how smart marketing and management strategies can help smooth some of the most common practice transitions and ensure that when you emerge from a period of transition, you’re where you want to be. We will outline marketing strategies and provide management insights that will help you anticipate and troubleshoot potential issues allowing you to make the most of the opportunities that these practice transitions offer.

You can download our free e-book here: http://bit.ly/3aaG2va

In Chapter 11, we are going to show you how to calculate the success rates and financial returns on your marketing activities. We’ll show you the importance of collecting high-quality marketing data to accurately calculate your ROI. You will learn how your own misconceptions and the effects of human and computer error can play havoc on the quality of your marketing data.

You can download our free e-book here: http://bit.ly/3aaG2va