Dental Marketing Mastery

In Chapter 10, you will learn how to determine an appropriate marketing budget for your practice and how to adjust it as your practice grows. We will show you which low-risk marketing mediums to start with. Then, as your marketing activities mature over the years, you can move into moderate and higher risk activities safely.

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In Chapter 9, you will learn the basic areas of internet marketing that you need to pay attention to and engage in. We will explain why you need a user-friendly, fully SEO optimized website to attract new patients. You will also receive an introduction to pay-per-click advertising.

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In Chapter 8, you will learn why direct mail needs to be an integral, fundamental part of your marketing plan – no matter what kind of practice you have, who your target market is or what your goals are! We will educate you on the design style and formula that has proven successful for our clients for nearly 30 years. This is one marketing tactic has proven successful in over 96% of North American markets!

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In Chapter 7, we will cover a wide range of marketing channels, and cover the advantages and disadvantages of each type to help you make an informed decision on where to spend your marketing dollars.

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In Chapter 6, we will introduce you to the four mass mediums of marketing – billboards, the yellow pages, radio and television. We will cover the advantages and disadvantages of each type to help you make an informed decision on where to spend your marketing dollars.

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In Chapter 5, we will show you how location can affect your ability to build your business and grow your market share. You will learn how to recognize the opportunities and limitations your area presents. We will show you how to beef up your marketing when the doctor to patient ratio is less advantageous.

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In Chapter 4, we will share tips on finding a practice name that’s memorable, descriptive, and that sets up positive associations in the public’s mind. First impressions count for a lot in every business, and the business of dentistry is no different. That’s why choosing a name for your practice is such an important part of your overall brand.

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In Chapter 3, you will learn the difference between the dentist’s perception and the dental consumer’s reality. We will show you how to use the dental consumers’ perceptions to your advantage in your marketing materials. Also, we will show you how damaging a different kind of consumer perception can have on your business.

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In Chapter 2, you will learn how important it is to step outside your own specialized mindset and learn to think like a dental consumer. We’ll show you how to put yourself in their shoes and understand what really matters to ordinary people faced with making a decision about who to entrust with their dental care.

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In Chapter 1, we discuss how the word ‘invasive’ has two different meanings that are entirely dependent on whether you are in the dental chair or not. We will discuss the business of dentistry, particularly, how to market dentistry to a nervous and recoiling public. Understanding your customer’s needs, wants, fears and concerns is a basic marketing principle.

You can download our free e-book here: http://bit.ly/3aVZrQK