Dental Marketing Mastery

In this podcast, Mark Dilatush and Lee Buzard discuss the marketing pieces you need to consider when buying or selling a dental practice. When purchasing or selling your dental practice you not only have to consider your physical assets (building, equipment, etc), but your online assets as well.

Podcast Highlights:

• Who owns the website?
• Who owns the social media properties?
• Who owns the Google business page and reviews?
• What information your marketing firm needs, to help guide you through the transition

Howie Horrocks and Mark Dilatush discuss what you might think is a boring topic - forms management. Your business team cares and your patients DEFINITELY care, so we explain everything in this podcast.

Podcast Highlights:

• What it was like 30 years ago to manage paper forms
• What it is like now managing paper forms
• Why patients (especially new ones) care about how you process forms
• How you can be the high tech hero to your patients and your business team for $169 bucks

Mark and Howie discuss where, when, and how to use offers as a call to action in their marketing.

Listeners will learn:

• Choosing the right half of the dental market
• Opportunity Costs
• Give them more than one reason to choose you
• How offers can be damaging
• Use offers to drive volume. Delete offers to drive revenues
• It’s all about “which moms?”
• There’s an opening for you!

Howie and Mark break down source attribution, it's history, and how technology and listening to dentists has evolved into the Practice Control Center.

Listeners will learn:

• What source/attribution is
• What outcome classification is
• What interaction rating is
• Why they all matter a great deal
• How they give the practice owner full visibility

Now is the time to start preparing for April, May 2021 and beyond. Listen in as Howie & Mark divulge what's coming and how to turn a slowdown into a fantastic opportunity.

1. Your hygiene schedule will be empty. Now what do you do?
2. Where are you going to put new patients?
3. How to grow your way out of the Covid downturn.
4. Turning the looming dip, into a wonderful opportunity.

Now is the time to start preparing for October - failure to do so will leave you caught off guard and scrambling. Many of you know that when it comes to dental practice management it is vital that you continuously look ahead. Listen in as Howie & Mark discuss what you need to do now to be ready.

Podcast Highlights:

• A Chasm Looms Ahead
• Where Should I Send Your Charts?
• Pre-Paint Your Schedule
• Now is Your Chance
• The 8 Day Rule

In our latest podcast, Mark & Howie dive into the data around web presence optimization and why a website built about this data is more effective than your average website. They will explain how to keep your website on the forefront of consumer demands without breaking your marketing budget. Finally, they talk about a call tracking dashboard that allows you to see which marketing campaigns are producing new patient calls.

Podcast Highlights:

• Web Presence Optimization
• Building websites based upon consumer demand
• Call tracking on steroids!
• A website that is updated every 6 months

We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3!

You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to the third book in our Unlimited New Patients series, which is now available on Audible.

In this podcast, Mark & Howie talk about the making of our audiobook, supplementary marketing guides and where you can find a copy of your own to listen too.

Podcast Highlights:

• History of the Unlimited New Patients Series
• Dental Marketing Guides
• The Two Halves of the Dental Market
• Unlimited New Patients – Volume 3 on Audible

Today, Mark & Howie discuss how best to manage your marketing during the COVID-19 pandemic. They will talk about which marketing campaigns should be paused and which ones to move into maintenance mode. Finally, they cover setting reasonable expectations for when you can resume work.

Podcast Highlights:

• How to set reasonable expectations for when work resumes
• How to manage your marketing campaign in the midst of this pandemic
• Know which marketing to pause and which to move to maintenance mode
• Exactly what it takes to rebuild marketing momentum

In this podcast, Mark & Howie discuss what you can do NOW to help increase your new patient capacity when you practice reopens. Taking the time now to adjust how your calendar looks, will allow you to bring on new patients and leave room to re-book appointments that had to be cancelled due to COVID-19.

Podcast Highlights:

• How to set your schedule to create room for new patients
• Paint “new patients only” blocks in your calendar now
• Zero Cost Marketing Guide