Dental Marketing Mastery

Our most popular podcast every year is the current year recap/review and our forecast for what dentists can expect next year. This year, we brought in NPI Education Instructors Dr. Andrew Roman and Laci Phillips into the discussion.

In this episode Mark describes the genesis of the Fee for Service Journey series of courses and how together (instructors and dentists), we can disrupt the dental insurance industry. Visit NPI Education and start the revolution today!

In this podcast Mark and Howie discuss how to set up your dental marketing plan for success in 2023. 

A LOT has happened at NPI Education since the last time we discussed it in one of our podcasts. If you have forgotten or have no idea what NPI Education is, you'll want to listen to this podcast.

A LOT has happened at NPI Education since the last time we discussed it in one of our podcasts. If you have forgotten or have no idea what NPI Education is, you'll want to listen to this podcast.

Learn how to evolve your marketing with different targeting and messaging during recession years, to keep your dental practice growing even though the dental market as a whole is shrinking. Learn how to NOT participate in the next recession.

Sit down with Mark Dilatush and listen to some of the new and exciting things happening at New Patients Inc.

As we dive into the last quarter of 2021, NOW is the time to start planing your 2022 marketing. Listen in as Mark Dilatush and Howie Horrocks discuss how planning your marketing for next year will be different than years past. They will discuss the Covid recovery changes the way you should plan and prepare your 2022 marketing.

Podcast Highlights:

• Should budgeting be the same?
• Should I just keep marketing?
• Should I temporarily stop marketing?
• How to make sure you have room in your schedule for new patients

In this podcast, Mark Dilatush and Sal Khan discuss how certain keywords or phrases can be more expensive due to your location and competition. They go over some of the work arounds to this and how the Google Ads bidding environment can drive up the price.

Podcast Highlights:

• Learn what overbought even means
• Learn how Google Ads might become overbought
• Learn some leading indicators which might signal an overbought situation
• What to do with your Google Ad campaign to keep from participating in an overbought situation

If you've never advertised your practice on Google, or you do it yourself, or are paying someone else to do it - these courses are perfect! Listen in as Mark Dilatush, Marci Voigt & Aaron Bartos discuss what to expect from our up coming courses!

Podcast Highlights:

• Small Learning Groups (no more than 10 dentists).
• Short Courses - Typically 45 minutes of learning - 15 min of specific help.
• Hands on - Via Zoom screen share, you will be able to watch your instructors implement their suggestions in a real Google Ad Account