The Art of Captivation...

For many industries, 2020 was the catalyst for ingenuity, and pivoting became a most valuable asset. Today's special guest, Derek Blasberg, is a master of innovation and embracing change. He holds several titles, but in his position as Head of Fashion and Beauty Partnerships at YouTube, Blasberg facilitated a dramatic shift to bring the latest fashion and beauty directly to people's homes, laptops, and cell phones in real-time. His tremendous efforts helped elevate YouTube to an international window that creates instantaneous connections. His up to the minute work extends to the Gagosian Gallery and showcasing fine art in a virtual setting. Blasberg proves time and time again that an old school industry can be on the cutting edge without sacrificing its essential anatomy and charm. Blasberg joined Wallace in a virtual conversation before an audience of SCAD students and community members as part of SCAD's ongoing Guests and Gusto program. The two explore the differences between social media platforms, how a channel can set itself up for success, and how the current fashion and beauty trajectories will continue in the near future.