Series Two 

In this episode of #TheNewAbnormal, I interviewed Dermot McPartland, Creative Director of Nederlander Studios NYC. 

He instigates cultural interventions for brands; doing things rather than making things, an assembler, a curator and an event organiser. 

A resolutely proud member of the London Irish diaspora, his background spans twenty years in publishing, advertising, activism, publicity and the arts. 

Obsessed with ideas and culture (wide & deep) he possesses an uncanny ability to see creative and strategic opportunities for brands within culture. 

His work output is idiosyncratic, diverse and multidisciplinary - including experience design, activation, content, social, ads, PR and experiential. 

Dermot has strong international links into the worlds’ of contemporary art, fashion, cinema, music and literature, and has nurtured close links into the nascent start-up creative businesses in the world of communications and entertainment. 

In this episode, we discuss his views on a wide variety of topics, ranging from the current 'state of the nation' in adland, to the impact of C19 on culture, leading-edge creativity, localism and folk art, the search for optimism, citizen brands, and more. 

Oh, and we also disagree on the works of Julien Temple. Dermot finishes the podcast with a quote from Seamus Heaney. #Naturally