Ron DeSantis has every quality a presidential candidate needs - good looks, youth, a nice family, and a strong governance track record in Florida. What he doesn’t have, however, is more charisma than his chief rival, Donald Trump.

To be fair, not many candidates, or people for that matter, have as much charisma as Trump does. It’s a once-in-a-generation thing that defies explanation. It’s just there. Even those who hate him can’t stop watching him. It’s not his looks, particularly, or his speeches — it’s the X-factor you can’t buy or attain. You have to be born with it.

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