Design and Innovation Podcast

On this episode, Tommaso Martucci from Indeed-Innovation shares from his experience on how businesses have been able to use design as a means to innovate and why the design process is a great strategy business leaders can leverage on.

Notes

1:00 Indeed innovation http://www.indeed-innovation.com/

8:02 Book by Fabio Novembre https://amzn.to/2QJAjG2

9:02 The Triennale in Milan https://www.triennale.org/en/

10:36 Why Businesses acquire design teams https://bit.ly/2OGywyP

22:30 Book by Roger Martin https://amzn.to/34gWeYV

24:16 Impact Week https://wux.vsz.mybluehost.me/

Connect:

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Susan Onigbinde and Thomas Osume of DODO Design Agency give an overlook into the new podcast series, catering to business and design leaders, strategy and innovation teams around the world. The duo shed light into design as it emerged from being just an aesthetic tool to a strategic tool to driving growth in businesses across the world. They highlight a couple of companies that have leveraged design to grow their business and user base.

Links:

02:06 A brief history of design in Business https://bit.ly/2taChUM

03:36 IDEO's Influence in Design https://bit.ly/35RYFCt

04:10 D.School Stanford school of design https://stanford.io/2jrHcr2

05:49 Wicked Problems https://bit.ly/1otCwiG

06:14 Apple's First Mouse https://bit.ly/2EJZrrv

06:16 Google's Design Sprint https://bit.ly/2C0LjHw

08:39 Airbnb putting users in the centre https://bit.ly/2Ugu0Ze

11:50 Value of Design by Mckinsey https://mck.co/2z10A87

13:32 Duolingo using continuous testing and Iteration https://bit.ly/2uddcHp

19:43 Indra Nooyi Pepsi CEO https://bit.ly/33RxB4A

20:00 Dezeen https://www.dezeen.com/

Connect:

Please subscribe and like our Podcast. Also, share with people you think will gain from this Podcast www.designandinnovation.dodo.ng

Write to us [email protected]

Follow us on Twitter: @DODO_Nigeria

On this episode, Susan and Thomas talk about The Design and Innovation Podcast (DIP), what it is all about, what to expect and the value design brings to businesses.