In this podcast episode, I have the pleasure of speaking to Nerida Hansen about marketing strategies for surface artists.

Nerida Hansen is the founder and creative director of Nerida Hansen Fabrics. Through her business, she supports and collaborates with independent artists and illustrators and she’s just launched a brand new app PatternField App which connects surface artists and designers with art buyers from all around the world. Which is super exciting.

In this episode we talk all about marketing strategies as marketing is one of the areas that designers often really struggle with when building their creative businesses 

You can find out more about Nerida's Patternfield app here 

Do you feel overhelmed by marketing?

In this episode of the Design and Shine Podcast, I talk about simplifying marketing for pattern designers. If you're starting out it can be hard hearing about all of the things that you should be doing and feeling like you need to be doing all of those things and then feeling super overwhelmed which usually results in not doing anything. So what are the really important things that you need to start with? What are the nice to have? What can you add to?

If you are wanting to start achieving your pattern design goals then it's really important to set some habits in place and start creating your daily art practice.

If you want to be a successful designer and you want to be able to sell your work then set up a daily practice is a foundational step as it's going to help you grow, nurture and develop your skills.

In this podcast episode we dive into some tips for creating your daily practice.

In this episode of Design and Shine, I talk to artist and surface pattern designer Lauren Lesley about finding your unique art style. We cover when you do and don't need to worry about when developing your own style, the mindset battles that are commonly faced and how to stay consistent.  Lauren also shares her tips on sending your portfolio to clients to get work.

You can sign up to Lauren's free mini course 'Art Style Secrets' here

And find out more about her on her website here 

In this episode, I share some of my favourite tech tools that I use regularly within my surface pattern design business.

You can download my Pattern Design Secrets eBook here

If you want to be a successful designer then you need to start stepping up and doing the actions that a successful designer would do, starting with your thoughts and beliefs.

In this episode, we are going to talk about how your negative self-talk is stopping you from being successful and how you can reframe your thoughts so you can reach your full potential. 

You can download my Pattern Design Secrets eBook here

If you are wanting to create a successful design business you need to allocate time to business tasks but what happens when those business tasks take over and you no longer feel you have time for the design tasks?

In this episode, I talk about how to fit in time for both business and design tasks.

You can download my Pattern Design Secrets eBook here

In this podcast episode, I talk to surface pattern designer and illustrator Sheree Coleman.

She shares with us how she is transitioning away from full-time work to building her brand Whimsy Kaleidoscope. We discuss how she got started, what led her to surface pattern design, how she gets clients and tips she has for other aspiring designers.

Sheree has put in the hard work and it's now paying off, so you won't want to miss this conversation. You can find out more about Sheree here:

https://whimsykaleidoscope.com/

https://www.instagram.com/whimsykaleidoscope/

If you are starting to get your surface pattern design portfolio ready to send to clients and you're not sure what to or what not to include then this podcast episode is for you.

I'll be talking through some tips that you may want to consider when preparing your portfolio.

It's really important if you want to step up and stand out as a designer that you consider branding within your business. 

Branding includes the assets you use e.g. fonts, colours and logos etc. but it goes far beyond that. Branding also includes your unique voice and the way you show up in your business.

In this podcast episode, we talk about the importance of branding within your design business and some tips for what you should and shouldn't do when it comes to branding.