Design By

Design By

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Design By episodes

  • CRM with Joanna Kinsman of Kini Bands
    Taught by her Mother and as a student-athlete at the University of New Hampshire, Joanna Kinsman studied entrepreneurship, after which she took to work in fashion and fitness in Boston. In 2008 she moved to San Diego she happened upon the digital marketing industry of entrepreneurs, leading her to start a business of her own. Joanna’s swimwear line, Kinsman Swim, launched in 2011 and shortly after, she moved to Los Angeles to build the brand. She established relationships with companies and individuals in all areas of the fashion and marketing industries. After just three years, Joanna had the incredible fortune of being invited to show at LA Fashion Week. This was a huge honor for her! She has shown in three consecutive seasons since, and has the satisfaction of completing each indescribable collection. Now, she enjoys being able to assist others to give life to their designs. With an abundance of industry contacts, and years of experience, she began mentoring and consulting designers to launch their lines. To date, she has worked on lines that range from a shoestring budget to what seems like an unlimited spend. She supports these lines in various capacities, from phone calls to guiding them through the steps, to hands-on in-person meetings, managing their development, all the way to production. In this segment, Laura and Joanna discuss how Kini band has been able to get into over 150 different retail locations so far. We discussed CRM (Customer Relations Management) plug in software called Streak. To learn more about Joanna please visit her personal site at: JoannaKinsman.com or to find out more about Kini Band you can visit:KiniBands.com. For more information on Laura, you can go to www.laurapowers.net. You can also follow her on twitter @thatlaurapowers or on Instagram @laurapowers44.
    19 min
  • CRM with Joanna Kinsman of Kini Bands
    Taught by her Mother and as a student-athlete at the University of New Hampshire, Joanna Kinsman studied entrepreneurship, after which she took to work in fashion and fitness in Boston. In 2008 she moved to San Diego she happened upon the digital marketing industry of entrepreneurs, leading her to start a business of her own. Joanna’s swimwear line, Kinsman Swim, launched in 2011 and shortly after, she moved to Los Angeles to build the brand. She established relationships with companies and individuals in all areas of the fashion and marketing industries. After just three years, Joanna had the incredible fortune of being invited to show at LA Fashion Week. This was a huge honor for her! She has shown in three consecutive seasons since, and has the satisfaction of completing each indescribable collection. Now, she enjoys being able to assist others to give life to their designs. With an abundance of industry contacts, and years of experience, she began mentoring and consulting designers to launch their lines. To date, she has worked on lines that range from a shoestring budget to what seems like an unlimited spend. She supports these lines in various capacities, from phone calls to guiding them through the steps, to hands-on in-person meetings, managing their development, all the way to production. In this segment, Laura and Joanna discuss how Kini band has been able to get into over 150 different retail locations so far. We discussed CRM (Customer Relations Management) plug in software called Streak. To learn more about Joanna please visit her personal site at: JoannaKinsman.com or to find out more about Kini Band you can visit:KiniBands.com. For more information on Laura, you can go to www.laurapowers.net. You can also follow her on twitter @thatlaurapowers or on Instagram @laurapowers44.
    19 min
  • Visual Merchandising with Denise Foley
    Denise Foley, previously Visual Merchandising Manager of the Americas for Moncler USA, has worked in the field of Visual Presentation for over 25 years. After a 13-year career at Lord & Taylor throughout the Tri-state area, she worked for New York industry leaders such as Bergdorf Goodman, Saks Fifth Avenue and Bloomingdale’s. She currently holds various consulting positions with several prestigious luxury brands. She has extensive experience and is well versed in the practice of luxury branding and product presentation. Denise also taught at the Fashion Institute of Technology in New York in the Visual Presentation department, helping to develop new course studies. Denise holds degrees in Display and Exhibition Design from the Fashion Institute of Technology in New York City; as well as Business Administration and Management from Fisher College in Boston. We spoke about visual merchandising tips for both small and large stores and various budgets. For more information or to connect with Denise Foley please visit her online at: www.denise-foley.com, email at: [email protected], Twitter at: https://twitter.com/displayartist, LinkedIn at: www.linkedin.com/pub/denise-foley/14/1ba/3a, Instagram at: http://instagram.com/displayartist, or Pinterest at: https://www.pinterest.com/dfdisplay/. For more information on Laura, you can visit her at: www.laurapowers.net. You can also follow her on twitter @thatlaurapowers or on Instagram @laurapowers44.
    29 min
  • Design Inspiration with Sandhya Garg
    Sandhya Garg’s label has an avant-garde approach. Each collection starts with bold colors combined graphically to create conversational prints. The brand ideology revolves around (but is not limited to) the unique interpretation and juxtaposition of world travels, regional folklore, mythology, superstition and architectural influences. The brand has an international presence thanks to a very successful stint on Project Runway Season 13, USA. On the famous reality show, she won 2 Challenges, and her work was loved by Heidi Klum, Nina Garcia and Zac Posen. Sandhya polished her skills at International design studios training at Alexander McQueen, Alice Temperley and Izmaylova, learning everything from different pattern cutting techniques to hand embroidery craft and vintage knitting-lace making at the Gucci factory in Italy. Using only the best quality materials and heritage craftsmanship, proudly Made in India is important to Label Sandhya Garg. She decided to launch her own label after graduating from the London College of Fashion in 2011. Specializing in womenswear, for her fashion is all about glamour and personal style. For more information or to connect with Sandhya Garg please visit her online at: www.sandhyagarg.com, Twitter: @sandhyagarg, and Instagram @sandhyagarg11, FaceBook Fan page: Labelsandhyagarg. For more information on Laura, you can go to www.laurapowers.net. You can also follow her on twitter @thatlaurapowers or on Instagram @laurapowers44.
    13 min
  • Accessory Innovation With Anibal Marin
    Anibal Marin founded Auxiliare International and serves as founder and CEO. Anibal oversees business and product development and is designer/inventor for the companies core product, the Auxilry Interchangeable Button System. Auxilry are interchangeable shirt buttons that allow you to customize your shirts every time. No need to know how to sew a button on a shirt! Anibal has over fifteen years of merchandising and design experience developing collections and licensed product for many brands such as Calvin Klein, DKNY, Ellie Tahari, Christian Audigier, The Jackson 5, Michael Jackson, 2xist, English Laundry, Joseph Abboud, Stacey Adams, Pac Sun, Izod, Astra Golf and many more. We discussed how to file a patent as well as discussed his inspiration and design process. For more information or to gain additional information about Anibal please visit Auxilry’s website at:www.auxilry.com. For more information on Laura, you can go to www.laurapowers.net. You can also follow her on twitter @thatlaurapowers or on Instagram @laurapowers44.
    16 min
  • Accessory Innovation With Anibal Marin
    Anibal Marin founded Auxiliare International and serves as founder and CEO. Anibal oversees business and product development and is designer/inventor for the companies core product, the Auxilry Interchangeable Button System. Auxilry are interchangeable shirt buttons that allow you to customize your shirts every time. No need to know how to sew a button on a shirt! Anibal has over fifteen years of merchandising and design experience developing collections and licensed product for many brands such as Calvin Klein, DKNY, Ellie Tahari, Christian Audigier, The Jackson 5, Michael Jackson, 2xist, English Laundry, Joseph Abboud, Stacey Adams, Pac Sun, Izod, Astra Golf and many more. We discussed how to file a patent as well as discussed his inspiration and design process. For more information or to gain additional information about Anibal please visit Auxilry’s website at:www.auxilry.com. For more information on Laura, you can go to www.laurapowers.net. You can also follow her on twitter @thatlaurapowers or on Instagram @laurapowers44.
    16 min
  • Luxury Hosiery Design with Vienne Cheung of VienneMilano
    Vienne Cheung is the Founder of VienneMilano. Throughout her career, her passion has been to see products come to life, from concept to market. She has served a variety of industries from high tech (working at Akamai Technologies, eDialog, which is now part of eBay), to startups (FurnitureFan.com), to nonprofit organizations (ASPIRE, Asian American Civic Association), focusing on marketing and product management. In 2011, she started with a dream: to reintroduce luxury hosiery to the USA. Great hosiery can make a woman feel elegant, sophisticated, sexy, and empowered. She would like to help every woman feel and be fabulous in every occasion. Her current focus is to reintroduce luxury hosiery to the USA one leg at a time. We discussed how luxury apparel can be ecological and economical, getting ready to launch, and customer buying habits. You can find out more about VienneMilano at the website: www.viennemilano.com, follow her on instagram at @viennemilano on twitter @VienneMilano and on Facebook at: facebook.com/viennemilano. For more information on Laura, you can go to www.laurapowers.net. You can also follow her on twitter @thatlaurapowers or on Instagram @laurapowers44.
    24 min
  • Luxury Hosiery Design with Vienne Cheung of VienneMilano
    Vienne Cheung is the Founder of VienneMilano. Throughout her career, her passion has been to see products come to life, from concept to market. She has served a variety of industries from high tech (working at Akamai Technologies, eDialog, which is now part of eBay), to startups (FurnitureFan.com), to nonprofit organizations (ASPIRE, Asian American Civic Association), focusing on marketing and product management. In 2011, she started with a dream: to reintroduce luxury hosiery to the USA. Great hosiery can make a woman feel elegant, sophisticated, sexy, and empowered. She would like to help every woman feel and be fabulous in every occasion. Her current focus is to reintroduce luxury hosiery to the USA one leg at a time. We discussed how luxury apparel can be ecological and economical, getting ready to launch, and customer buying habits. You can find out more about VienneMilano at the website: www.viennemilano.com, follow her on instagram at @viennemilano on twitter @VienneMilano and on Facebook at: facebook.com/viennemilano. For more information on Laura, you can go to www.laurapowers.net. You can also follow her on twitter @thatlaurapowers or on Instagram @laurapowers44.
    24 min
  • Branding for the Fashion Business with Favala
    Alicia Sanchez hits the fashion scene with her line Favala Designs. Favala Designs has been featured in various international fashion weeks including but not Limited to Dominican Republic Fashion Week, NYC Fashion Week , DC Fashion Week , Trinidad & Tobago Fashion Week and sold through sectors of privatized wholesale and retail markets within the US and Caribbean. Alicia also focuses her time with helping emerging designers and retail owners through a vast majority of marketing, branding methods to spice up different aspects of their collections or gaining new customers. Curator of “Fashion Is A Business” while taking her boot camp and workshops global! Her education has focused on Fashion Merchandising and Business Marketing with a concentration of an MBA in International Business. Member of National Association of Professional Women. She has trained with elite professionals that worked with brands such as Oscar De La Renta, Carolina Herrera and leading fashion forecasted companies in NYC in addition to consulting fashion trends for Major Networks such as Univision, Pabanor Music Works, Revelation Films Studios, and Tradewind Films. She is the ultimate Designer Visionary Brander Sourcing liaison for South America & Caribbean Markets. She has been featured on the Dr. Oz Show, Black Shopping Channel and endless publications. To learn more about Alicia Sanchez and Favala Designs please visit the website: www.fashionisabusiness.com. Laura is a model, host, entertainer, and design aficionado. For more information on Laura, you can go to www.laurapowers.net. You can also follow her on twitter @thatlaurapowers or on Instagram @laurapowers44.
    27 min
  • Ethical Fashion with Debora Pokallus
    Debora Pokallus has worked in the fashion industry for over 25 years first as an independent designer. She now works with designers to help them market and publicize their collections and created Moda 360, a live platform for promotion and marketing in a new and innovative way. Described as a fusion of art, fashion and film, Moda 360 encourages cross-industry collaboration. She is also the founder of Bel Esprit Showroom - The International Showroom for Ethical Fashion. We discussed what ethical fashion is, the convergence of film and fashion, and tips for designers interested in both topics. To learn more about Debora and Moda 360 please visit the Moda website: www.moda360intl.com or email the company at [email protected] or [email protected]. For more information on Bel Esprit, visit
    www.BelEsprit.net. For more information on Laura, you can go to www.laurapowers.net. You can also follow her on twitter @thatlaurapowers or on Instagram @laurapowers44.
    40 min

About Design By

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A podcast for designers, aspiring designers, or those who just passionate about good design. Designer, entrepreneur and host Laura Powers interviews designers and those affiliated with the design to…