How can businesses leverage AI as a material whose true value emerges when applied to real business problems, and not simply magic?

n this episode of the Design Executive Outlook on Enterprise AI series, Gordon Ching sits down with Matthew Holloway, Global Head of Design at SnapLogic, to explore a new way of thinking about artificial intelligence.

With over a decade of experience spanning early machine learning startups to enterprise-scale AI integration, Matthew challenges the hype-driven mindset that too often drives AI adoption. He argues that the real opportunity lies not in chasing novelty, but in treating AI as a design material, one with its own texture, constraints, and possibilities.

From exposing the limits of today’s conversational models to underscoring the importance of early design involvement, Matthew offers practical insights for design leaders navigating the AI era. He emphasizes the need to anchor innovation in real customer problems, reminding us that “ideas are naive, but problems have wisdom in them.”

This conversation repositions AI as something to be studied, shaped, and mastered, just like past materials such as mobile, the internet, and social networks. His call to action is clear: to design meaningfully with AI, we must stop romanticizing it as magic and start working with it like matter - with curiosity, humility, and care.

Podcast Recorded in October 2024

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We often reduce artificial intelligence to two letters: AI. But what about the intelligence behind the artificial?

In this episode of the Design Executive Podcast, Gordon Ching is joined by Dan Makoski, Chief Design Advisor & Fmr. Chief Design Officer at UnitedHealth Group, who reframes the AI conversation by focusing on what’s too often ignored, the human side of intelligence. He challenges design leaders to look beyond technical progress and ask deeper questions: What does it mean to be intelligent, conscious, or simply useful?

From the jargon of banking and tech systems to the culture of optimization and automation, Dan highlights how AI reflects our systemic values and exposes where they fall short. AI isn’t just a tool; it’s a mirror and a test of what we value.

This episode is a provocation to leaders: to reflect on the tradeoffs, navigate the tensions, and bring balance to AI decision-making so technology serves people first.

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AI is not the answer; it's a tool.

In this episode of the Design Executive Podcast, Gordon Ching is joined by Andy Vitale, VP, Head of Product Design at Taxwell, to explore how AI is reshaping product, design, and business strategy. They examine the hype surrounding artificial intelligence. While much of the world is chasing AI's "magical" promise, Andy brings it back to reality: AI isn’t here to solve all our problems; it’s here to help us solve them smarter and faster.

He stresses that true value comes when AI is grounded in real human needs. For Andy, design's role in AI isn't about chasing shiny tools, it's about defining the right problems, understanding user outcomes, and then applying AI with purpose. Throughout the conversation, Andy brings a human-centered lens to a tech-saturated topic, calling on leaders to stop asking what AI can do and start asking what people actually need. How can we make people comfortable with AI and provide them with value? 

The real impact happens when we focus on human intent, when we champion the human experience and connect it to measurable business value/outcomes. AI can help only if the solution is grounded in people-first thinking.

His message is clear: go back to the basics, communicate the intent, stay curious, and use AI to accelerate what matters. 

Podcast Recorded in October 2024

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What does it take to lead at every altitude of design?

In this episode, our Founder and CEO, Gordon Ching, sits down with Jyoti Shukla, SVP of Experience Design at SiriusXM Pandora and board member at KEXP, to explore the dual nature of modern design leadership. From steering strategic conversations in the boardroom to shaping human-centered products on the ground, Jyoti shares how she toggles between macro vision and micro execution and why both perspectives are essential to lasting impact.

Drawing from her career across iconic brands like Xbox, Starbucks, and Nordstrom, Jyoti opens up about building design cultures that last, navigating rapid business transformation, and cultivating the kind of trust and resilience that high-performing teams need. She discusses how design leaders can grow into business leaders, the importance of customer obsession, and how to anchor creative work in real business outcomes.

Whether you’re scaling a team or sitting on a board, this episode offers a masterclass in leading with clarity, empathy, and strategic intent. Tune in to learn how the best design leaders don’t just design products, they design futures.

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What does it take to lead at every altitude of design?

In this episode, our Founder and CEO, Gordon Ching, sits down with Jyoti Shukla, SVP of Experience Design at SiriusXM Pandora and board member at KEXP, to explore the dual nature of modern design leadership. From steering strategic conversations in the boardroom to shaping human-centered products on the ground, Jyoti shares how she toggles between macro vision and micro execution and why both perspectives are essential to lasting impact.

Drawing from her career across iconic brands like Xbox, Starbucks, and Nordstrom, Jyoti opens up about building design cultures that last, navigating rapid business transformation, and cultivating the kind of trust and resilience that high-performing teams need. She discusses how design leaders can grow into business leaders, the importance of customer obsession, and how to anchor creative work in real business outcomes.

Whether you’re scaling a team or sitting on a board, this episode offers a masterclass in leading with clarity, empathy, and strategic intent. Tune in to learn how the best design leaders don’t just design products, they design futures.

Listen now.

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In this episode, host Gordon Ching is joined by Suzanne Pellican, Kaaren Hanson, and Benedikt Lehnert to unpack what it really takes to lead through change, from the mobile shift to the AI era.
We reflect on past tactics like immersive scavenger hunts during the mobile transition and contrast them with today’s AI reality: faster cycles, less coordination, and tools evolving by the minute.
Designers are asking: How do we stay grounded in real human needs? How do we build trust, ensure transparency, and avoid harm? Where are the patterns and how do we spot them in the noise?
From Google Maps to W2 upload issues, we explore how adoption, comfort, and definition of quality are shifting in real time.
Tune in to hear how today’s design leaders are moving from reaction to rhythm and why this moment demands we lead by doing.
Listen now.

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Design roles are evolving—shaped by new tools, shifting team dynamics, and rising expectations for strategic impact. From junior designers to CDOs, the skills required are expanding beyond execution towards systems thinking and business fluency.

In this episode, Kaaren Hanson and Benedikt Lehnert join Gordon Ching to discuss the resurgence of service design, pressure on mid-level roles, and the merging of design and development workflows.

The conversation surfaces signals from within design organizations—highlighting how leaders adapt roles, foster creativity, and prepare for what’s next.

For anyone leading talent, shaping team structures, or evolving their own practice—this one’s worth your time.

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In a world where speed and efficiency dominate, how can we keep creativity, critical thinking, and quality design at the forefront?

Join Kaaren Hanson, Benedikt Lehnert, and host Gordon Ching as they explore how design leaders can foster creativity, sharpen judgment, and balance efficiency with meaningful impact.

This isn’t just theory—it’s a must-listen for designers, leaders, and forward-thinkers navigating the tension between innovation and speed.

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This week on Capital D, we reconvene on the Design Executive Council stage with design leaders Benedikt Lehnert and Kaaren Hanson joined by our host, Gordon Ching, Founder and CEO of the Design Executive Council, to explore the human impact of design.

In this episode, we examine the growing role of AI in design leadership and the fine line between efficiency and over-reliance. From automating performance reviews to streamlining compliance, AI is making decisions easier—but at what cost? Are design leaders outsourcing too much of the critical thinking that shapes teams, creativity, and innovation?

Join us as we unpack the risks, rewards, and responsibilities of AI-driven leadership in the design world. Tune in as we navigate this evolving space and define what should and should not be outsourced in the AI era.

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In this pilot episode, design leaders Benedikt Lehnert and Kaaren Hanson join our host, Gordon Ching, Founder and CEO of the Design Executive Council, to dive into the human consequences of design decisions, the struggle with meaningful metrics, and how to bring more order and harmony to fast-moving organizations.

We also explore the ethical dilemmas of designing AI to be more human-like—what happens when we blur the lines between intelligence and emotion?

This isn’t just another design podcast. We’re here to have the conversations that matter, challenge assumptions, and expand the way we think about strategic design leadership. Let’s get into it.

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