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Statistic: A study by Bunchball found that gamification can increase user engagement by up to 800% [Source: Bunchball "Gamification Report 2018"]
Increased Attention: A study by the University of Minnesota found that gamification elements can increase attention spans by up to 90% [Source: University of Minnesota "Gamification in Education and Business"].
Improved Learning: Research by Marigo Liompa et al. (2014) demonstrates that gamification can enhance learning and skill development [Source: Marigo Liompa et al., 2014 "Gamification: An Innovation Strategy for HR Practices"].
Statistic: According to a study by Stanford University, stories are 22 times more memorable than facts alone [Source: Stanford University Graduate School of Business "Using Stories to Sell"].