In what is actually the 31st episode of the Design Gist podcast, we yap about the user experience and customer experience of flying, particularly with Air Peace, a Nigerian airline. We discuss the various phases of air travel, from pre-booking to post-flight, highlighting the importance of design in each of those stages. And the conversation opens up the frustrations and challenges faced by travellers, especially when dealing with third-party booking sites like Trip.com, which can complicate the experience due to misinformation. We share personal anecdotes about our travel experiences, emphasising the need for better communication and user-centred design in the airline industry. We recounted a series of frustrating events, including a lack of clear signage at inaccessible airports, the chaotic atmosphere during baggage claim, unending in-flight delays....

Chapters

(00:00) Intro

(02:19) Discussing User Experience in Air Travel

(14:34) Exploring the Phases of Air Travel

(20:18) The Importance of Design in Travel

(24:07) Traveling Troubles: A Personal Experience

(25:39) How important is Information in Air Travel

(30:37) Misinformation from Online Travel Agencies

(36:00) The Importance of Transparency in Booking

(48:15) Dark UX Patterns in the Travel Industry

(51:02) Frustrations with Ticketing and Travel Apps

(54:16) Navigating Airport Signage and Wayfinding

(01:01:08) Cultural Differences in Customer Service

(01:12:45) In-Flight Experiences and Service Quality

(01:13:53) Understanding Customer Service Expectations

(01:17:05) Anecdotes from the Airline Experience

(01:20:05) Critique of Air Peace and Service Failures

(01:29:59) The Need for Design Overhaul in Nigerian Air Travel

(01:37:51) Innovations in Travel Tech

(01:39:10) Customer Experience in Nigeria

(01:40:33) Social media gist

01:55:00) In closing

Quick heads up: we had some audio gremlins in this one (ironic for our first episode of the year, we know!). The content's solid though, so stick with us. Better sound coming in the next ep!

This episode explores the Law of Uniform Connectedness, a UX principle where elements that share a visual treatment (such as the same background color, border, or container) are perceived as related, even when separated by distance.

In This Episode

Part of our ongoing series testing whether AI can actually handle UX jobs.

• Why Writesonic and Copy.ai didn't make the cut
• What makes Frontitude stand out for UX writing
• The real limitations we found even in the best tools
• Our honest take on the future of UX writing as a specialty

We're back with our AI tools testing series! After hitting some technical snags with the first one - UX research episode - we jumped straight into testing AI tools for UX writing, and the results were eye-opening.

What We Tested

We started with 4 tools—Claude, Writesonic, Frontitude, and Copy.ai—but quickly narrowed it down when two proved unusable for serious UX writing work.

The Verdict

The Frontitude plugin came out on top for UX writing tasks, showing real promise for the field. But here's the catch: even the best tool still needs human oversight and fine-tuning.

The Big Questions

• Where does UX writing actually belong: product teams or marketing?
• What's the career risk of being "just a UX writer" as AI capabilities grow?
• Are we looking at augmentation or replacement?

Chapters

(00:00) Intro and catch-up

(07:38) Product thumbs up/down

(24:59) Onboarding the 4 AI tools

(40:51) Understanding marketing and UX writing

(42:08) Copy.ai's confusing onboarding flow

(50:05) Testing error scenarios with Claude

(1:00:41) Testing error scenarios with Frontitude

(1:07:12) Comparing both on the error scenario

(1:12:41) Testing navigation labels with Claude

(1:15:35) Why AI cannot replace human designers just yet

(1:20:43) Testing navigation labels with Frontitude

(1:23:00) Comparing both on the navigation label scenario

(1:24:17) Ranking the AI tools for UX writing

(1:27:00) The role of UX writers in the industry

(1:30:34) Adapting to AI as a UX Writer

(1:36:36) The future

In this episode, we unpack our experience at Talk UX 2025. We spotlighted the talks and workshop sessions that impacted us, plus our favourite little things from both days.

This links to a Notion page with some references from this episode.

Enny and Elsy demystify Agile methodologies, covering Scrum, sprint planning, user stories, and product owner roles. They share real experiences implementing Agile in different contexts, including challenges with hierarchy, remote work, and interpersonal dynamics.

Practical insights for anyone working in or curious about product teams.

Chapters

(00:00) Intro and Icebreakers(02:43) Understanding Agile methodology(05:08) Personal Experiences with Agile(07:57) Literature and cultural references(23:18) Agile versus Waterfall (26:09) Principles and practices of Agile(32:01) Scrum: The most popular Agile framework(40:43) Challenges and limitations of Agile (49:30) Agile in Africa: Unique challenges and opportunities(01:00:02) Product Manager vs Project Manager(01:02:28) Collaboration tools for remote teams(01:08:24) Infrastructure limitations and remote work(01:11:08) Navigating hierarchies in Agile Teams

In this episode of the Design Gist Podcast, we discuss Hick's Law, a fundamental principle in UX design that states the time it takes to make a decision increases with the number and complexity of choices.

We explore its relevance in today's content/app-saturated world, share personal updates, discuss product reviews, and reflect on the challenges designers face in creating user-friendly experiences. The conversation also highlights the importance of simplifying choices while also considering user familiarity and expectations in design.

The conversation explores the theme of convenience in design, discussing its evolution and impact on culture, particularly in the context of streaming services and social media. We reflect on how the pursuit of convenience can lead to decision fatigue, shallow content, and a loss of creativity, while also considering the broader implications of AI.

We also discuss the need for a balance between convenience and meaningfulness, questioning whether the current trajectory of design is truly beneficial for society, especially the African one. The dialogue also touches on cultural differences and the responsibilities of users in navigating an increasingly convenient world.

Takeaways

• Convenience is often seen as the highest virtue in design.
• The evolution of design has led to a culture that prioritises convenience over depth.
• Streaming services have changed how we consume media, often leading to decision fatigue.
• Social media algorithms leads to shallow content and affect user engagement negatively.

• Convenience can lead to a loss of cultural richness and creativity.
• The push for seamless user experiences can sometimes result in manipulative design practices.

• The future of design may require a reevaluation of what convenience truly means.
• Convenience in delivery services is reshaping consumer behaviour.

• The shift in social media dynamics has altered user engagement.
• Design should not prioritise convenience at the expense of user experience.
• Users have a responsibility to navigate convenience mindfully.

• Proposed solutions include reintroducing friction in design to enhance meaningful user experience.

Chapters

(00:00) Introduction to Convenience in Design

(21:55) The Evolution of Convenience Culture

(24:50) Critique of Convenience and Its Impact

(25:19) The Complexity of Modern Design

(27:58) The Duality of Convenience and Control

(33:26) Streaming Services: A Shift in Anticipation

(38:10) The Algorithm's Influence on Content Creation

(50:20) The Evolving Nature of Social Media Connections

(56:28) The Convenience Dilemma

(59:51) Cultural Reflections on Convenience

(01:02:00) The Impact of AI

(01:07:40) Proposed Solutions for Digital Well-being

(01:11:14) The Ethics of Design and User Responsibility

(01:18:51) Concluding Thoughts

In this episode of the Design Gist podcast, we explore the Card Sorting as a design principle. We discuss its importance in understanding how users group information, the different types of card sorting (open and closed). We also engage in practical exercises exploring a music app and a budgeting app.

Chapters

(00:00) Introduction to Card Sorting

(13:12) Understanding Card Sorting as a Design Principle

(22:51 )Types of Card Sorting and Their Applications

(34:43) A Practical Card Sorting Exercise - Music

(35:42) Organising Content for User Experience

(37:24) User Preferences and Expectations

(39:40) The Importance of User Feedback

(41:11) Grouping Features for Clarity - Budgeting

(45:17) Collaborative Design and Group Dynamics

(47:53) Naming and Categorising Features

(50:56) Designing for User Interaction

(55:16) Analysing User Behaviour and Preferences

(59:56) Finalising Design Decisions

(01:04:59) Reflections on User-Centred Design

(01:11:54) The Future of AI in User Experience

Takeaways

• Mobile technology has transformed user experience in Africa.
• Mobile-first design is essential for businesses in Africa.
• Service design is crucial for improving government interactions with citizens.
• Nigerian government services need to adapt to mobile technology.
• Social media platforms are the primary e-commerce channels today.

• E-commerce platforms must build user trust through reliable systems.

• Nigerian designers often favour iOS due to its uniformity, despite Android's larger user base.

• Designers should focus on practical solutions that can be implemented in local contexts.
• Small-scale projects can lead to larger systemic changes in service design.
• The role of service designers needs to be emphasised.
• Designers should diversify their focus beyond fintech to address broader societal needs.

Chapters

• (00:00) Surviving summer

• (02:45) At the Rema Concert

• (05:40) How our weeks went

• (08:18) Insights from the Design Workshop

• (11:13) The Impact of Mobile Technology on UX

• (16:46) Mobile-First Reality in Africa

• (19:42) E-commerce and Social Media Trends

• (28:20) The Role of Designers in a Mobile-First World

• (34:07) Nigerian Government Services and Mobile Technology

• (59:32) The Concept of a Social Media Designer

• (01:03:31) E-commerce Platforms and User Trust

• (01:13:16) Designing for Android vs. iOS in Nigeria

• (01:17:20) Government Services and Digital Transformation

• (01:21:52) The Need for Service Design in Nigeria

• (01:41:24) Empowering Designers to Innovate

• (01:48:29) Redesigning Nigerian Government Services for Mobile