Design Story

By Jeni Herberger and Adam Fry-PierceArts Design

Design Story episodes

October 11, 2017 027: Mauro Porcini: Design with love and passion
Jeni speaks with Mauro Porcini, Chief Design Officer at Pepsico, about how to lead design teams, and the secret to building a timeless brand.
41 min
September 21, 2017 026: Michael Fanuele (Extended): True leadership inspires
We revisit an impactful dialog between Jeni and Michael Fanuele. Michael is a design leader and titan of advertising. This episode is an extended version and includes extra material. Enjoy!
39 min
September 14, 2017 025: Moira Cullen: Design is Soft Power
Soft is the new strong. The persuasive potency of attraction and influence are key to winning hearts and minds (clients, colleagues and consumers). Listen to Jeni as she speaks with Moira Cullen, VP Global Design, who shares her provocative approach to design as ‘soft power’ inspired by her experience as a design executive for multiple Fortune 500 companies, including PepsiCo, The Hershey Company, The Coca-Cola Company and Hallmark.
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Join Jeni at her upcoming meeting of the design minds at xCHANGE in NYC: https://nvite.com/xCHANGE/jnod8v
48 min
September 06, 2017 024: Scott Wadler: Leading Iconic Design
What does it take to lead design at an legendary brand, such as MTV? This week, Jeni speaks with Scott Wadler, who has provided creative leadership to some of the most iconic brands in the world including MTV, Comedy Central, and Nickelodeon.
43 min

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Design is more than a plan, a process, or a pretty picture.