In this episode we talk with the User Experience Architect at Pitney Bowes, Nitya Pannala. We discuss this idea of design thinking, which is a mindset, or ideology of approaching every problem in a human centered way. Nitya gives 3 easy rules to put design thinking into practice. Number 1 is empathize and put yourself in your end user’s shoes. Number 2 is go broad before you go deep by considering multiple options before narrowing down. Number 3 is to experiment as much as possible by testing many different ideas so you can nail it before you scale it.

What Nitya does at Pitney Bowes 1:07
Why it’s important to talk about design thinking 3:50
What is design thinking? 4:51
Putting this into practice/3 easy rules 10:34
How people should get started 20:35

“Contrary to popular belief, this mindset isn’t really about design. It’s about helping companies and individuals think differently about strategic options and system impact. It is most powerful when you combine it with strategic context and that’s where design meets business and the most impact happens.” 6:25

https://www.linkedin.com/in/nitya-pannala/