At the start of 2020, Alyssa Nguyen was a junior in college and looking forward to her upcoming marketing internship. But when the pandemic hit the US, she was left without work and with an abundance of free time.

Adobe Inc., originally called Adobe Systems Incorporated, is an American multinational computer software company. Incorporated in Delaware and headquartered in San Jose, California, it has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures and print. The company has expanded into digital marketing management software. Adobe has millions of users worldwide. Flagship products include: Photoshop image editing software, Adobe Illustrator vector-based illustration software, Adobe Acrobat Reader and the Portable Document Format (PDF), plus a host of tools primarily for audio-visual content creation, editing and publishing. The company began by leading in the desktop publishing revolution of the mid-eighties, went on to lead in animation and multi-media through its acquisition of Macromedia, from which it acquired animation technology Adobe Flash, Developed inDesign and subsequently gained a leadership position in publishing over Quark and PageMaker, developed video editing and compositing technology in Premiere, pioneered low-code web development with Muse, and emerged with a suite of software for marketing management. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subcription software as a service (SaaS) offering Adobe Creative Cloud.

Picasso demonstrated extraordinary artistic talent in his early years, painting in a naturalistic manner through his childhood and adolescence. During the first decade of the 20th century, his style changed as he experimented with different theories, techniques, and ideas. After 1906, the Fauvist work of the slightly older artist Henri Matisse motivated Picasso to explore more radical styles, beginning a fruitful rivalry between the two artists, who subsequently were often paired by critics as the leaders of modern art.

Texture is one of the elements of design that is used to represent how an object appears or feels. Tactile texture is a physical sense of touch, whether it’s rough, smooth, or ribbed. Visual texture, on the other hand, refers to the imagined feel of the illustrated texture, which can create more visual interest and a heightened sensory experience.

Form pertains to the way that a shape or physical configuration occupies space. Instead of creating form through three-dimensional physical shape, designers create the appearance of form on a flat surface by using light, shadow, the appearance of an object’s contours, negative space, and the surrounding objects around the subject matter.

Shape: In its most basic form, a shape is a two-dimensional area that is surrounded by an outline. Graphic artists can use other elements including line, color, value, and shadow to give a shape the appearance of a three-dimensional shape. There are three types of shapes: organic shapes which occur naturally in the world, geometric shapes which are angular and mathematically consistent, and abstract shapes that represent things in nature but aren’t perfectly representative.

Space: Making proper use of space can help others view your design as you intended. White space or negative space is the space between or around the focal point of an image. Positive space is the space that your subject matter takes up in your composition. The spacing of your design is important because a layout that’s too crowded can overwhelm the viewer’s eye.

Value: In design, value refers to the lightness or darkness of a color. The values of a color are often visualized in a gradient, which displays a series of variations on one hue, arranged from the lightest to the darkest. Artists can use the various values of color to create the illusion of mass and volume in their work.

Line refers to the way that two points in space are connected. Whether they’re horizontal lines, diagonal lines, or vertical lines, lines can help direct the eye toward a certain point in your composition. You can also create texture by incorporating different types of lines such as curved or patterned lines instead of just straight lines.

Colour helps establish a mood for your composition. When light waves strike an object and reflect back to the optic nerve in a human’s eyes, the sensation they perceive is called color. Artists and designers use color to depict and describe the subject. Color is used by designers to portray mood, light, depth, and point of view. Designers use the color wheel and the tenets of color theory a set of guidelines for mixing, combining, and manipulating colors to create color schemes.