Inclusive design is about more than just making something accessible. It takes into account all forms of difference in humans such as gender, culture and other diverse attributes.

Particularly important is looking at situations where people are excluded from using a product or service and ensuring that the needs of those people are catered for.

Emma Goddard is Head of Inclusive Design at Deloitte Digital UK. She's spent the last five years channeling her creative energy as a designer into engaging with excluding communities to create solutions that allow everyone to participate in the digital and physical world.

Emma’s led a number of inclusive design engagements across industries, particularly healthcare. Most recently this includes her role leading a team of 17 as Head of Inclusive Design for NHS Test & Trace. She’s also the Co-Chair of the BIMA Inclusive Design Council.

We’ve partnered with ProtoPie, the future of interactive product design, to help you navigate through uncertainty and overcome the challenges today's unprecedented conditions have brought to the industry. Join us for Season 2 - Designing for a new level of uncertainty.

Advertising and branding have been around as long as there have been things to sell. What new and innovative approaches can brands use to maximise their marketing impact and deliver solutions that satisfy today’s ever changing customer needs?

How do different cultures affect the approach for creating and marketing products and how does the marketing itself have to change to appeal to customers?

What techniques can be used to explore creative ideas that aren’t necessarily part of a brief provided by a client? How can this culture be embedded in an agency’s way of working?

Alex is the Chief Executive Officer, and founder of Zerotrillion, a global

creative agency that provides services to organisations in different continents, with very diverse cultures and approaches to marketing.

Alex has worked at a number of agencies during his career in Dubai, Amsterdam and Toronto. He brings a wealth of experience from his background in criminology and social psychology and applies this to creating experiences for well-known and upcoming brands.

We’ve partnered with ProtoPie, the future of interactive product design, to help you navigate through uncertainty and overcome the challenges today's unprecedented conditions have brought to the industry. Join us for Season 2 - Designing for a new level of uncertainty.

Design Sprints have been around for quite some time. It is a process that has been created by Google and adopted by many. It allows businesses to get answers to strategic questions quickly, using design thinking methods and tools.

The ZOO, Google's creative think tank for brands and agencies, has adopted and implemented Design Sprints as a way of helping brands quickly ideate, iterate, prototype and test creative ideas that then get implemented and launched.

During lockdown and due to people not being able to get together in a workshop environment, Design Sprint Masters have had to utilise different tools and methods of facilitation, and have had to change the process to fit with the new reality.

In this episode you’ll learn more about how they’re doing it at Google ZOO, what they’ve learnt in the process so far, what has worked and hasn’t worked as well as tips to make your remote sprints successful.

Jani runs Design Sprints to help brands and agency partners solve business problems through user insight, Google Technology (from Machine Learning and Voice Interfaces to YouTube Content and Data Driven Creative) and rapid prototyping.

We’ve partnered with ProtoPie, the future of interactive product design, to help you navigate through uncertainty and overcome the challenges today's unprecedented conditions have brought to the industry. Join us for Season 2 - Designing for a new level of uncertainty.

Design and the technology used to implement it, have always been two sides of the same coin. How can these two disciplines come together and utilise new technological tools like artificial intelligence, language processing and machine learning to deliver better experiences? Can these technologies help Designers make more informed decisions and mitigate risk?

Different cultures can also impact the challenges Designers and Technologists face. How is the Japanese digital landscape different to the UK and what opportunities does it bring for creativity?

From Costa Rica in South America to Japan, Anthony Baker has a very interesting and international trajectory. Currently, he is Executive Technology Director at R/GA. He was based in London and then moved to Japan, learnt the language and now manages teams and clients in the region.

We’ve partnered with ProtoPie, the future of interactive product design, to help you navigate through uncertainty and overcome the challenges today's unprecedented conditions have brought to the industry. Join us for Season 2 - Designing for a new level of uncertainty.

If you are a digital designer you may be used to designing experiences for existing hardware your customers may use, such as a smartphone or tablet.

But how do you approach designing for an entirely new device?

How do you ensure both new hardware and the software on it meet customer needs and work together as a seamless experience? And how do you test this experience that’s been designed in the hands of real customers in the middle of a global pandemic?

Eduardo is a Senior Product Designer at Microsoft and was most recently involved in the development of the new Surface Duo and had to come up with different ways to respond to new customer needs due to the Coronavirus pandemic.

The Surface team sits at the interjection between software and hardware and involves both hardware and software engineers and designers. Eduardo talks to us about how these disciplines come together to create unified experiences for customers.

We’ve partnered with ProtoPie, the future of interactive product design, to help you navigate through uncertainty and overcome the challenges today's unprecedented conditions have brought to the industry. Join us for Season 2 - Designing for a new level of uncertainty.

Design Thinking has been used for many years as a framework to solve all kinds of problems. Is this methodology still valid, when customers, organisations and the society are facing a completely new and unprecedented set of conditions?

Kieron Leppard shares his experience working with different clients during the pandemic, talks about the challenges they’re facing and gives his point of view on Design Thinking and how designers can help make change rather than just being part of it.

He also highlights the accelerated importance of "Society Centered Design” and how this should be part of everything designers and organisations are delivering during this time. Kieron believes Design Thinking is still the right methodology to deliver value, but he encourages Designers to focus on real solutions rather than just deliverables.

Speculative design processes and constant prototyping and testing are some of the techniques that Kieron thinks Designers should keep utilising in order to respond to this new level of uncertainty.

Kieron is the Vice President Experience Design at HUGE. Apart from juggling family during two lockdowns in the UK, Kieron has also been helping his clients respond quickly to their digital needs.

Kieron is an Interaction Designer at heart.This means he designs how people interact with brands, products, services and experiences to get something done. How they look, how they behave, how they feel. He is always. He always gives a fresh perspective on design and provides tangible and practical advice.

We’ve partnered with ProtoPie, the future of interactive product design, to help you navigate through uncertainty and overcome the challenges today's unprecedented conditions have brought to the industry. Join us for Season 2 - Designing for a new level of uncertainty.

How can diversity in the design process help organisation future proof products and services in this unpredictable world we live in? Abbie Walsh talks about her diversity journey and how she’s helped organisations identify and overcome the biggest barriers to create an inclusive working culture using service design as a methodology.

Abbie talks about her experience as a gay woman in the design industry and how she overcame difficult challenges during her personal and professional life. She discusses the importance of creating spaces in organisations for people from minorities to have a voice and talks about the power of having diversity in design teams.

She also talks about a service design methodology called Living Business. A practical way to identify organisational blockers for change and a process to become truly flexible in these uncertain times.

We talk with Abbie Walsh, Chief Design Officer at Accenture Interactive (former Fjord) and recently recognised as one of the women who have shaped the Digital Industry in the UK by The Drum.

Abbie has a strong voice for diversity within the industry, which she believes is a good step towards tackling unconscious bias in design. Before joining Accenture, she was at the BBC where she worked on the BBC iPlayer.

A global pandemic is not the time many would think about setting up a new branding business, but our guest today has done just that.

We speak to Andy Lester, founder and Creative Director at Childish Design about setting up his branding agency during COVID-19 and talk about what exactly a Brand Designer is.

A Brand Designer is critical in bringing brands to life and creating their identity. They help brands define how to talk to their customers and position themselves based on their values. But how are they different to Visual Designers or Copywriters?

We discuss:

How do design approaches and techniques work when it comes to designing spaces rather than digital products?

We speak to Anna Lee, Senior Interior Designer at HLM Architects. She shares how she works with clients to deliver spaces that add value to the people using them.

Show notes

ProtoPie is a rich and powerful prototyping tool straight out of South Korea. ProtoPie is used by companies such as Microsoft and Google. It can be used to prototype everything from mobile apps to in-car systems.

Chris and Carla chat to Chief Strategy Officer, Jenna Yim about her experiences in both Canadian and South Korean tech culture. We also talk about her experiences being a woman in leadership.

What is it like to get a company ready for Series A funding? What impact do investors have on the product roadmap?

What is unique about ProtoPie and what are interaction recipes?

Coming soon.