Louise O’Kane is a branding pro and graphic designer at Lulacreates who works closely with female founders and small businesses to create holler-worthy brand identity and marketing graphics so they feel 100% confident in their brand.

When you’re just starting out as a home stager, it’s okay to take the DIY approach, but as you grow, you’ll reach a point where you want to have a more united color palette and a cohesive brand identity on your website and social media so you can feel more professional. Louise is generous with her advice and tips in this conversation. You’ll learn how to build a brand on a budget, a fascinating strategy for making the customer journey so much easier, and how to evoke your personality in your brand so you can attract dream clients.

We also share the evolution of the Staged4More brand and how Louise played with patterns and textures to create the final concept.