Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

By Gloria Grace Rand - Conscious Midlife Strategy ExpertBusinessEntrepreneurshipAlternative HealthHealth & FitnessEducationSelf-Improvement
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Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur episodes

  • Why Your Small Business Should Stop Email Marketing [PODCAST]

    Does your small business do a lot of email marketing?
    In today’s podcast, I share 3 reasons why it may not be necessary to send emails to your customers.
    You can listen to today’s episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading relevant to this episode:
    Why Consistency Matters in Business
    8 min
  • Cool Social Media Features You May Not Know About [PODCAST]

    Social networking sites like Facebook, LinkedIn, and Twitter have grown and evolved as they’ve added users over the years. As a result, these sites have many cool social media features you may not even know about!
    In today’s podcast, I share several of these hidden features, which can help you manage and engage better with your followers.
    You can listen to today’s episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading relevant to this episode:
    Hidden Social Media Features [INFOGRAPHIC]
    15 min
  • 4 Common YouTube Mistakes and How to Avoid Them [PODCAST]

    I love writing. Always have. But I have to say, video is the next best thing! Video marketing with YouTube should be top of your list of things to do to promote your small business. Where many entrepreneurs fall short is in doing it right.
    In today’s podcast, I share an experience I had with a prospect who had started a YouTube channel, but was getting little to no views. Turns out he was making a few common YouTube mistakes. Listen in and learn how you can avoid making those mistakes so you can get more views for your videos.
    You can listen to today’s episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading relevant to this episode:
    Local Search Marketing with Video: A Case Study in the Making
    Free Tools to Make YouTube Videos More Engaging
    10 min
  • How SEO Can Benefit Your Email Campaigns [PODCAST]

    If you’ve been a reader of my blog or listened to my podcast for very long, you know by now that Search Engine Optimization (SEO) helps drive traffic to your website. But did you know it can benefit your email campaigns too?
    In today’s podcast, I share some specific SEO techniques you can apply today to help ensure your prospects and customers read your email messages.
    You can listen to today’s episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading relevant to this episode:
    3 Major SEO Mistakes that Keep Bloggers from Attracting Readers

    Why Meta Tags are Important for Search Engine Marketing
    Understanding Google Analytics
    Email Marketing Do’s and Don’ts
    11 min
  • How to Create an Internet Direct Mail Campaign [PODCAST]

    Did you know that one of the best ways to drive traffic to your website is to use direct mail? Yep. Actual snail mail can be highly effective in helping you get more leads and sales, when it’s used in conjunction with online marketing.
    In today’s podcast, I share 6 ways you can create an effective internet direct mail campaign.
    You can listen to today’s episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading relevant to this episode:
    How to Use Direct Mail to Get More Web Traffic & Sales
    21 min
  • 5 Ways to Use Online Marketing to Get More Local Customers

    Want more customers for your local business? There are plenty of ways you can market your business such as direct mail marketing and traditional advertising.
    In today’s podcast, I’m going to share some online marketing techniques you can employ that will help get more prospects and customers to your door.
    You can listen to today’s episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading relevant to this episode:
    5 Online Marketing Must-Dos to Drive Traffic to Your Local Business
    12 min
  • How to Create an Effective About Us Page

    Have you looked at the About Us page on your website lately? This page is the 2nd most viewed page on your website. It needs to convey WHY someone should do business with you – NOT be a glorified resume.
    In today’s podcast, I discuss 3 common “About Us” page mistakes and how to correct them, so your page can be effective as a marketing tool for your business.
    You can listen to today’s episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    11 min
  • Shannon Burnett-Gronich Interview: Part Two
    In Part Two of my interview with publicity expert Shannon Burnett-Gronich, she talks about why small business owners need to convey their story as a way to attract clients.
    You can listen to today’s episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Receive Shannon’s Chapter from “The Law of Business Attraction: Secrets To Cooperative Success” by visiting her website, ShannonBurnett.com.
    14 min
  • Shannon Burnett-Gronich Interview: Part One

    Shannon Burnett-Gronich is known as the owner of an exclusive “Million Dollar Rolodex.” That’s because she has successfully attained over $3.1 Million in free publicity for herself and her clients. What’s more, she readily shows others how to do the same. Her legendary training and coaching services plus her event planning, marketing, public relations and networking skills have been harnessed by celebrities and every-day Joes alike to build their businesses.
    I talked with Shannon recently about seven publicity weapons she uses to help small business owners and entrepreneurs promote their products and services.
    You can listen to today’s episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    This is Part One of Two.
    Receive Shannon’s Chapter from “The Law of Business Attraction: Secrets To Cooperative Success” by visiting her website, ShannonBurnett.com.
    13 min
  • 8 Social Media Marketing Mistakes to Avoid [PODCAST]

    Are you frustrated with social media? Not getting the engagement, leads or sales you hoped for?
    Don’t worry. You’re not alone. Many small business owners struggle with Facebook, Twitter and the rest. And it’s often because they are making one or more crucial social media marketing mistakes.
    In this podcast episode, I share 8 common mistakes people make on social media. And I offer advice on what you can do to correct them.
    You can listen to today’s episode above, or on iTunes or Stitcher (where I’d LOVE to get your reviews when you have a moment.)
    Further reading relevant to this episode:

    8 Common Social Media Marketing Mistakes [INFOGRAPHIC]
    Why Brands Lose Social Media Followers [INFOGRAPHIC]
    9 min

About Design Your Life, Your Way - Strategic Growth for the Conscious Midlife Entrepreneur

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Strategic Growth for the Conscious Midlife Entrepreneur.

Stop settling and start scaling. If you’re a midlife entrepreneur who’s hit a ceiling, this show is your bridge to the next…