Designed this way

Lisa joined Itu Chaudhuri Design (ICD) soon after her graduation in 1997 from the National Institute of Design (NID), where she studied Visual Communication, and has been a principal at Itu Chaudhri’s Design for over a decade. Lisa leads their UI/UX projects, both ERP and editorial, maintaining a keen, yet skeptical eye on novel developments. Lisa has taught and judged at the NID and and has been a jury member, moderator speaker at UX events. On this episode, we talk about the series of events that led to Lisa becoming a designer, her experience at NID, how she joined ICD as an intern and then worked there for more than two decades. We talk about some projects Lisa has led, her concerns about the world of UX and about the new challenges a design agency like ICD faces in the 2020s and much more.

PROJECTS LINKS

The Hindu - icdindia.com/projects/energising-the-online-presence-of-indias-most-trusted-daily-newspaper/

Re:Reader - Ministry of Utmost Happiness - www.theministryofutmosthappiness.com

Quint - icdindia.com/projects/bringing-vibrancy-to-the-quint-website/

RELEVANT LINKS (Chronological)

ICD - icdindia.com

Itu Chaudhuri’s Podcast - soundcloud.com/designedthisway/itu-chaudhuri

Ambassador Car - en.wikipedia.org/wiki/Hindustan_Ambassador

Satyajit Ray - en.wikipedia.org/wiki/Satyajit_Ray

NID - nid.edu

CEPT - en.wikipedia.org/wiki/CEPT_University

S Balaram’s Podcast - soundcloud.com/designedthisway/singanapallibalaram

Elephant Design - elephantdesign.com

CD ROM (For Gen Z) - en.wikipedia.org/wiki/CD-ROM

Rohtang Pass - en.wikipedia.org/wiki/Rohtang_Pass

Rajesh Dahiya’s Podcast - soundcloud.com/designedthisway/rajesh-dahiya

Indigo Restaurant - icdindia.com/projects/putting-a-face-to-nouvelle-cuisine/

Open Magazine - openthemagazine.com

InDesign - en.wikipedia.org/wiki/Adobe_InDesign

SEO - en.wikipedia.org/wiki/Search_engine_optimization

Srijan (Drupal Developer) - www.srijan.net

SENSEX (For non-Indians) - en.wikipedia.org/wiki/BSE_SENSEX

Witness (Exhibition) - icdindia.com/projects/giving-witness-a-room/

The Guardian - theguardian.com

IAS - en.wikipedia.org/wiki/Indian_Administrative_Service

The Hindu - www.thehindu.com

Responsiveness - en.wikipedia.org/wiki/Responsive_web_design

Ministry of Utmost Happiness - en.wikipedia.org/wiki/The_Ministry_of_Utmost_Happiness

Arundhati Roy - en.wikipedia.org/wiki/Arundhati_Roy

God of Small Things - en.wikipedia.org/wiki/The_God_of_Small_Things

After Effects - en.wikipedia.org/wiki/Adobe_After_Effects

CSS - en.wikipedia.org/wiki/CSS

Bahaus - en.wikipedia.org/wiki/Bauhaus

2002 Gujarat riots - en.wikipedia.org/wiki/2002_Gujarat_riots

Quint Magazine - www.thequint.com

Ritu (Quint) - en.wikipedia.org/wiki/Ritu_Kapur

Raghav (Quint) - en.wikipedia.org/wiki/Raghav_Bahl

Ayodhya Dispute - en.wikipedia.org/wiki/Ayodhya_dispute

Confirmation Bias - en.wikipedia.org/wiki/Confirmation_bias

First-mover advantage - en.wikipedia.org/wiki/First-mover_advantage

Zamindar - en.wikipedia.org/wiki/Zamindar

Richa Bharghava - www.richabhargava.com

Balaram is a veteran industrial designer and educator. He was among the first batch of trainees at the National Institute of design. Later he served as a senior faculty and Chairman of Education at the NID. After retiring from NID, he served as a Dean at DJ Academy of Design, Coimbatore. He also helped in the formation of the Craft Development Institute in J&K. Currently, he is the Director of SASI Creative Colleges, Coimbatore. Apart from his contribution to design education in India, he has practiced industrial design for objects/products critical to Indian masses - like a Bicycle, Bullock Cart, Stone-top, Bamboo Duster, Tongue Cleaner etc. He has also published a book compiling his thoughts and academic papers named ‘Thinking Design’. On this episode, we talk about his surreal childhood, the history of Design in India and his love for designing critical ordinary objects that affect the masses.

RELEVANT LINKS & INFO

S. Balaram’s blog - balaram43.blogspot.com

NID - nid.edu

DJAD - djad.in

J&K Craft Development Institute - cdisgr.org

Sasi Creative Inst. of Design - scid.ac.in

Kashayam - Crushed Mixture in Ayurveda

Gunnathotavalasa & Bobili - https://goo.gl/maps/NfVR58STgyqFcTUi8

Visakhapatnam - en.wikipedia.org/wiki/Visakhapatnam

Kolam - en.wikipedia.org/wiki/Kolam

Datun (Balaram used it to make brush) - en.wikipedia.org/wiki/Teeth-cleaning_twig

Tholu bommalata - en.wikipedia.org/wiki/Tholu_bommalata

Sari - en.wikipedia.org/wiki/Sari

Telugu - en.wikipedia.org/wiki/Telugu

Projector Slides - en.wikipedia.org/wiki/Slide_projector

Bapu - en.wikipedia.org/wiki/Bapu_(director)

Rabindranath Tagore - en.wikipedia.org/wiki/Rabindranath_Tagore

Sarat Chandra Chattopadhyay - en.wikipedia.org/wiki/Sarat_Chandra_Chattopadhyay

Premchand - en.wikipedia.org/wiki/Premchand

Sardarji (Sikh Man) - en.wikipedia.org/wiki/Sikhism

Shantiniketan - en.wikipedia.org/wiki/Shantiniketan

Kumar Vyas - indianexpress.com/article/india/design-fraternity-mourns-demise-of-nid-faculty-h-kumar-vyas-4585703/

Dashrat Patel - en.wikipedia.org/wiki/Dashrath_Patel

Jawaharlal Nehru - en.wikipedia.org/wiki/Jawaharlal_Nehru

Sarabhai family - en.wikipedia.org/wiki/Sarabhai_family

Charles Eames - en.wikipedia.org/wiki/Charles_Eames

Pupul Jayakar - en.wikipedia.org/wiki/Pupul_Jayakar

The India Report - en.wikipedia.org/wiki/The_India_Report

Lota (vessel) - en.wikipedia.org/wiki/Lota_(vessel)

Calico Mills - en.wikipedia.org/wiki/Calico_Mills

Le Corbusier - en.wikipedia.org/wiki/Le_Corbusier

Bob Gill - en.wikipedia.org/wiki/Bob_Gill_(artist)

Mahendra Patel - designedthisway.com (3rd episode)

George Nakashima - en.wikipedia.org/wiki/George_Nakashima

Soul of a Tree - nakashimawoodworkers.com/accessory/the-soul-of-a-tree/

Henri Matisse - en.wikipedia.org/wiki/Henri_Matisse

Bruce Archer - en.wikipedia.org/wiki/L._Bruce_Archer

Shiva Nallaperumal - shiva-n.com

Kalamkari - en.wikipedia.org/wiki/Kalamkari

Narasimha - en.wikipedia.org/wiki/Narasimha

Laurie Baker - en.wikipedia.org/wiki/Laurie_Baker

Padmanabhapuram Palace - en.wikipedia.org/wiki/Padmanabhapuram_Palace

Indian Oil Corporation - en.wikipedia.org/wiki/Indian_Oil_Corporation

Vimana - en.wikipedia.org/wiki/Vimana

Oxygenator - en.wikipedia.org/wiki/Oxygenator

Sree Chitra Tirunal Institute - sctimst.ac.in

Dhimant Panchal - www.mitid.edu.in/Dhimant-Panchal.html

V. S. Naipaul - en.wikipedia.org/wiki/V._S._Naipaul

Arundhati Roy - en.wikipedia.org/wiki/Arundhati_Roy

Parimal Parmar - parimalparmar.in

Langar - en.wikipedia.org/wiki/Langar_(Sikhism)

Thinking Design (there’s another edition with NID)- www.amazon.com/Thinking-Design-S-Balaram-ebook/dp/B01L1UX5FE

Irma Boom - en.wikipedia.org/wiki/Irma_Boom

Barefoot doctor - en.wikipedia.org/wiki/Barefoot_doctor

Kalapi is an Indian typeface designer and font engineer. He graduated from The Faculty of Fine Arts, MSU Baroda. And he later pursued his post-graduation in Typeface Design from University of Reading. In 2016, he joined forces with friend and fellow University of Reading graduate Gunnar Vilhjálmsson to set-up Universal Thirst, a design practice specialising in developing typefaces for writing systems of the Indian sub-continent. Universal Thirst has designed multiple latin and Indic bespoke typefaces for various companies, brands and events. Soon, they’re releasing their own retail typefaces. On this episode, we talk about Kalapi’s life, design education and type design work. We talk about his foundry Universal Thirst and the business of Type Design.

RELEVANT LINKS

Universal Thirst - universalthirst.com

Kalapi (The Poet) - en.wikipedia.org/wiki/Kalapi

Saurashtra (region) - en.wikipedia.org/wiki/Saurashtra_(region)

Rahul Gajjar - http://rahulgajjar.com

Sandhya Gajjar - www.dnaindia.com/ahmedabad/report-bringing-the-chhara-community-into-the-mainstream-still-a-long-way-off-2765058

MSU Baroda - msubaroda.ac.in

Baroda/Vadodara - en.wikipedia.org/wiki/Vadodara

Bhasha - www.bhasharesearch.org

Dr. Ganesh Devy - en.wikipedia.org/wiki/G._N._Devy

Pavagadh - en.wikipedia.org/wiki/Pavagadh

Rajkot - en.wikipedia.org/wiki/Rajkot

NID - nid.edu

Bauhaus - en.wikipedia.org/wiki/Bauhaus

Mahendra Patel - designedthisway.com (3rd Episode Guest)

Weiden + Kennedy - www.wk.com

Hanif Kureshi - guerrilla.work/About

GV SreeKumar (IDC) - http://www.idc.iitb.ac.in/gvsree/bio.html

Fiona Ross - en.wikipedia.org/wiki/Fiona_Ross_(type_designer)

University of Reading - www.reading.ac.uk

Neelakash Kshetrimanyum - www.brandnewtype.com

Gerry Leonidas - leonidas.net

Gunnar Vilhjálmsson - http://www.gunnarvilhjalmsson.net

Erin McLaughlin - erinmclaughlin.com

Linotype - www.linotype.com (Ofcourse)

Gerard Unger - www.gerardunger.com

Johnathan Barnbrook - www.jonathanbarnbrook.com/about/

John Hudson - fonts.adobe.com/designers/john-hudson

Unicode - http://unicode.org

Shri-lipi - www.modular-infotech.com/html/shreelipi.html

Michael Twyman (with his ephemera) - www.flickr.com/photos/dietzsch/6318103998/in/album-72157628061754102/ , www.flickr.com/photos/wasianed/1801854874/in/album-72157602459000103/ , www.flickr.com/photos/wasianed/2175100655/in/album-72157602459000103/

James Mosley - en.wikipedia.org/wiki/James_Mosley

St Bride Library - en.wikipedia.org/wiki/St_Bride_Library

Linotype Gujarati - www.linotype.com/1750/linotype-gujarati-family.html

Orthography - en.wikipedia.org/wiki/Orthography

Matras (Devanagri) - en.wikipedia.org/wiki/Devanagari#Vowels

University of Liden - www.universiteitleiden.nl

Dutch Type (Book) - http://www.drukeditions.com

Noto - en.wikipedia.org/wiki/Noto

STEAM - en.wikipedia.org/wiki/STEAM_fields

Dalton Maag - www.daltonmaag.com

Metal Type - en.wikipedia.org/wiki/Type_metal

Backward compatibility - en.wikipedia.org/wiki/Backward_compatibility

Complex Script - en.wikipedia.org/wiki/Complex_text_layout

Hangul - en.wikipedia.org/wiki/Hangul

Telugu - en.wikipedia.org/wiki/Telugu_script

Nokia Pure by Dalton Maag - www.daltonmaag.com/work/nokia

Malcolm Wooden & Northern Block Foundry - thenorthernblock.co.uk/malcolm

Typotheque Blog - www.typotheque.com/blog

Logo painted by sign painter Joshua - www.instagram.com/p/B9ETrwOhGi4/

Sophy Hollington - www.instagram.com/sophyhollington/

Korra Denim - korra.in

Dhaka Arts Summit - www.instagram.com/p/B3mGDi0hTvA/

Bangla - en.wikipedia.org/wiki/Bengali_language

Fraser Muggeridge Studio - http://pleasedonotbend.co.uk

Frieze Sans - www.instagram.com/p/B3fBx8zhtXB/

Here Maps - wego.here.com/

Indigo Airlines - goindigo.in

Bauhaus (Font) - en.wikipedia.org/wiki/Bauhaus_(typeface)

Anagha Narayanan - www.instagram.com/anaghanarayanan/

Elai - www.instagram.com/p/B7Giry_hUst/

Variable Font - en.wikipedia.org/wiki/Variable_font

Sneha is a young designer, art director and illustrator, based out of Bangalore. She graduated from the National Institute of Design, Ahmedabad with a specialisation in Graphic Design. Sneha has worked with various design studios and tech-companies. She also worked as an in-house designer, and later, Creative Lead at Unacademy, an education technology startup that has grown into a unicorn and household name. Soon, Sneha will be starting Prophecy, a design consultancy while she also pursues her many side-projects. One of them being Tip Top Type Tips a whimsical newsletter on typography. On this episode, talk about the series of events that led to becoming a designer, her experience of working as an in-house designer, her side project Tip-Top-Type-Tips, her ace personal branding skills and much more.

SECTIONS - TIME INDEX

Childhood and Early influences - 00:02:40

Experience at NID - 00:13:20

Discussion on Design Education - 00:31:40

Work Ex at Unacademy - 00:42:44

Discussion on Personal Branding and Social Media - 00:54:00

Tips for Social Media and Online Presence - 01:00:25

Tip Top Type Tips - 1:10:40

RELEVANT LINKS

•Sneha Sankar - snehasanks.com

•Prophecy - prophecy.one

•Tip Top Type Tips - tiptoptypetips.substack.com

•Roshnara - rosh.persona.co 🙏🏼 Thanks for the Chicken

•Sneha’s Cricket Interview - www.youtube.com/watch?v=rAVKQCSNtYo&t=16s

•Toast Masters - toastmasters.org

•Carnatic Music - en.wikipedia.org/wiki/Carnatic_music

•NATA test - nata.in

•National Institute of Design - nid.edu

•Pragun Aggarwal - pragunagarwal.com

•Note : Struckby was a studio run by Sanchit and Prateek

•Sanchit Sawaria - www.sawariasanchit.com

•Prateek Upreti - www.upretiprateek.com

•Lolocal - http://snehasanks.com/work/lolocal

•Gentrification - en.wikipedia.org/wiki/Gentrification

•Sneha on Twitter - twitter.com/snehasanks

•Unacademy - unacademy.com

•Abhinav - twitter.com/abnux

•Notion - notion.so

•Webflow - webflow.com/
•CMS - en.wikipedia.org/wiki/Content_management_system

•Squarespace - squarespace.com

•ReadyMag - readymag.com

•Authority - nathanbarry.com/authority/

•10k Designers - 10kdesigners.com

Anant is a creative entrepreneur and design evangelist from New Delhi. He is an alumnus of Wanganui School of Design. New Zealand. He started his first company Inchworks at the age of 23. Currently, he is the Co-founder of The Irregulars Art Fair and creative agency called Bakheda. On this episode, we talk about Anant’s journey as a designer, about the ventures he started and his opinions on design entrepreneurship. Anant also shares with us his personal tips on networking, time management and work-life balance.

RELEVANT LINKS

Anant Ahuja - instagram.com/typethug

Rajouri Garden - en.wikipedia.org/wiki/Rajouri_Garden

Sikhs -en.wikipedia.org/wiki/Sikhs

Wanganui School of Design - en.wikipedia.org/wiki/Wanganui_School_of_Design

Synesthesia - en.wikipedia.org/wiki/Synesthesia

Satchi and Satchi - saatchi.com

Klim Typefoundry - klim.co.nz

Claudia Borella - www.claudiaborella.com

Kunel Gaur - www.linkedin.com/in/kunelgaur/

Animal - www.weareanimal.co

Arvid Lithander - www.arvidlithander.com

For links regarding work experience of Anant - www.linkedin.com/in/anant-ahuja-96735949

Lakh - en.wikipedia.org/wiki/Lakh

AIESEC - aiesec.org

Belo AirBNB - www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_airbnb_by_designstudio.php

Jalebi - en.wikipedia.org/wiki/Jalebi

Imerti - en.wikipedia.org/wiki/Imarti

Hauz Khas, New Delhi - en.wikipedia.org/wiki/Hauz_Khas

Worli, Mumbai - en.wikipedia.org/wiki/Worli

Fyre Fest - en.wikipedia.org/wiki/Fyre_Festival

Bojack Horseman - en.wikipedia.org/wiki/BoJack_Horseman

Mr. Peanutbutter - en.wikipedia.org/wiki/Mr._Peanutbutter

Times Internet - timesinternet.in

Times Bridge - www.timesbridge.com

Thane Richard - www.linkedin.com/in/thanerichard/

The Irregulars arts fair - theirregularsartfair.com

Tarini Sethi - www.tarinisethi.com

Bakheda - www.bakheda.co

72andSunny - www.72andsunny.com

Kukri - en.wikipedia.org/wiki/Kukri

Champa Gali - https://goo.gl/maps/4WksGMS3u1i8HJdh8

Blue Tokai - bluetokaicoffee.com

Odd Bird Theatre - www.oddbird.org

Hauz Khas Village - en.wikipedia.org/wiki/Hauz_Khas#Hauz_Khas_village

Gentrification - en.wikipedia.org/wiki/Gentrification

Mood Board (Just incase someone doesn’t know about them) - en.wikipedia.org/wiki/Mood_board

Ishita is an illustrator and graphic designer from New Delhi. She is a graduate of the National Institute of Design, Ahmedabad and is currently pursuing her masters in Illustration as Visual Essay at the School of Visual Arts, New York. She loves to document moments from her life and travels in her sketchbooks. She co-authored and illustrated - The Girl who went to the Stars and Other Extraordinary Lives, a book published by Penguin Random House, India. On this episode, we talk about Ishita’s journey as a designer and about how she acquired the obsessive habit of documentation through sketching. She also shares with us her struggles in finding a right work-life balance and her efforts to build sustainable work habits.

SECTIONS - TIME INDEX

Childhood and Early influences - 00:02:00

Design Education at NID - 00:11:30

Graduation Project - 00:21:26

Part-time job with a start-up - 00:24:40

Book - ‘The Girl Who Went to the Stars: and Other Extraordinary Lives’ - 00:28:55

Masters Program at SVA - 00:41:50

Project - Unladylike - 00:55:00

Thesis Project - 01:02:00

RELEVANT LINKS

Ishita Jain - ishitajain.in

Ishita Jain Instagram - www.instagram.com/ishitajain24

Streams in Indian Senior Secondary education - https://en.wikipedia.org/wiki/Education_in_India#12th_(Senior_Secondary_or_Higher_Secondary)_Exam

Cuttlefish - en.wikipedia.org/wiki/Cuttlefish

My podcast with Rajesh Dahiya - designedthisway.com

I can draw (Book) - https://books.google.co.in/books/about/I_Can_Draw.html?id=9CHpeNGWPYgC&redir_esc=y

Ruskin Bond - en.wikipedia.org/wiki/Ruskin_Bond

Entomology - en.wikipedia.org/wiki/Entomology

Gemology - en.wikipedia.org/wiki/Gemology

NID - www.nid.edu

Srishti Institute - http://srishti.ac.in

Green Goose Design - www.greengoosedesign.com

Tarun Deep Giridhar - www.nid.edu/hi/people/faculty/tarun-deep-girdher.html

Guesthouser - www.guesthouser.com

The Girl Who Went to the Stars: and Other Extraordinary Lives - www.amazon.in/Girl-Who-Went-Stars-Extraordinary/dp/0143442627

Good Night Stories for Rebel Girls - https://www.rebelgirls.co/products/good-night-stories-for-rebel-girls

Naomi Kundu - www.naomikundu.com

Kalpana Chawla - en.wikipedia.org/wiki/Kalpana_Chawla

Janaki Ammal - en.wikipedia.org/wiki/Janaki_Ammal

SVA - sva.edu

Visual Journalism - en.wikipedia.org/wiki/Visual_journalism

Parsons New School - newschool.edu/parsons/

Pratt Institute - pratt.edu

Unladylike - ishitajain.in/unladylike-1

Nariana, Delhi - en.wikipedia.org/wiki/Naraina_Area

Riverside Park (Manhattan) - en.wikipedia.org/wiki/Riverside_Park_(Manhattan)

New York Botanical Gardens - www.nybg.org

Roberto Burle Marx - en.wikipedia.org/wiki/Roberto_Burle_Marx

Wendy MacNaughton - wendymacnaughton.com

Dr. Ina Vandebroek - www.nybg.org/person/ina-vandebroek/

Alex W. Crowder - alexmakesthings.com

Auroville - auroville.org

Ashwini is the co-founder of Elephant Design, India’s largest independent integrated design consultancy with offices in India & Singapore. On this episode, we talk about Ashwini’s journey as a designer, how and why she started Elephant Design with her friends. She also shares with us the thought and process behind some key projects created by the studio. We discuss the unique challenges of being a design entrepreneur in India and about sustaining India’s oldest and largest multi-disciplinary design company against all the odds.

SECTIONS - TIME INDEX

Childhood and Early influences - 00:02:00

Design Education at NID - 00:09:00

Founding Elephant Design - 00:15:40

Projects :

1. Paper Boat - 00:52:00

2. Tata Salt - 01:13:30

3. Organic India - 01:24:45

4. Epigamia - 01:38:00

Studio culture that scales - 01:49:00

Discussion on Design Awards - 01:55:00

RELEVANT LINKS

Elephant Design - www.elephantdesign.com

Elephant Design Wikipedia Page - en.wikipedia.org/wiki/Elephant_Design

Aurangabad, Maharashtra - en.wikipedia.org/wiki/Aurangabad

NID - www.nid.edu

IDC -www.idc.iitb.ac.in

DIA Studio - www.dia.tv

IIM, Ahmedabad - iima.ac.in

Nehru Centre - www.nehru-centre.org

Deutsche Mark - en.wikipedia.org/wiki/Deutsche_Mark

German Unification - en.wikipedia.org/wiki/German_reunification

Lakh - en.wikipedia.org/wiki/Lakh

Pune - en.wikipedia.org/wiki/Pune

Make in India - en.wikipedia.org/wiki/Make_in_India

Brand New Conference - bnconf.com

Forest Young - twitter.com/ten_ten

Uber Rebranding by Wolf Ollins - www.wolffolins.com/case-study/uber

PANTONE - pantone.com

LLP - en.wikipedia.org/wiki/Limited_liability_partnership

Sole proprietorship - en.wikipedia.org/wiki/Sole_proprietorship

Confidentiality Agreement - en.wikipedia.org/wiki/Non-disclosure_agreement

Bookkeeping - en.wikipedia.org/wiki/Bookkeeping

Paper Boat Drinks - http://www.paperboatdrinks.com

Paper Boat Branding - www.elephantdesign.com/packaging-paperboat

Aam Panna - en.wikipedia.org/wiki/Aam_panna

Aamras - en.wikipedia.org/wiki/Aamras

Jal Jeera - en.wikipedia.org/wiki/Jal-jeera

Jagjit Singh, Woh Kagaz ki Kashti - www.youtube.com/watch?v=xEdAiJiwkDE

Doy Pouches - en.wikipedia.org/wiki/Stand-up_pouch

Sensory Branding - en.wikipedia.org/wiki/Sensory_branding

Thandai - en.wikipedia.org/wiki/Thandai

Kokum - en.wikipedia.org/wiki/Garcinia_indica

Tata Salt - http://www.tatasalt.com

Tata Salt Packaging redesign - www.elephantdesign.com/tata-salt

Brand Positioning - en.wikipedia.org/wiki/Positioning_(marketing)

Tata Chemicals - en.wikipedia.org/wiki/Tata_Chemicals

Brand equity - en.wikipedia.org/wiki/Brand_equity

Thali - en.wikipedia.org/wiki/Thali

Organic India - www.organicindia.com

Organic India packaging design - www.elephantdesign.com/organic-india

Tulsi - tulsi wikipedia in marathi

Lucknow - en.wikipedia.org/wiki/Lucknow

Tulsi in Hinduism - en.wikipedia.org/wiki/Tulsi_in_Hinduism

Epigamia Yogurt Brand - www.epigamia.com

Epigamia packaging design - www.elephantdesign.com/epigamia

Epigamia (Greek term) - en.wikipedia.org/wiki/Epigamia

Ghee - en.wikipedia.org/wiki/Ghee

Ghee Spread - www.epigamia.com/spreads-made-from-ghee

Ritesh began his career advertising while at Wieden+Kennedy, Deutsch, and Saatchi & Saatchi and has since transitioned to leading Product Design and Branding in-house at mission-driven startups. He recently led a 360-degrees rebrand of a dog food startup called Pet Plate with Sagmeister & Walsh and R/GA, while serving as the Senior Director of Brand & UX. Currently, he is working with Serial Box, where he is (re)designing, (re)building, (re)positioning, & (re)branding the platform. On this episode, Ritesh shares with us the story behind how he got into the world of design. He takes us through the Pet Plate’s branding process, from the time the startup decided to rebrand, to deciding on the right design agency for the task and about the partnership with Sagmeister and Walsh (now known as And Walsh). He also talks about the importance of measuring the impact of design and how it can transform our industry. He also talks about diversity, inclusion and equity in the world of design.

SECTIONS - TIME INDEX

Childhood, Education and Early days of work - 00:03:00

Hungry Harvest - 00:18:30

Petplate - 00:24:00

Measuring the impact of design - 01:06:00

Diversity, Inclusion and Equity - 01:29:00

RELEVANT LINKS

Ritesh Gupta - www.ritesh-gupta.com

Serial Box - serialbox.com

Brand New Conference - bnconf.com

Temecula, California - en.wikipedia.org/wiki/Temecula,_California

UCLA - ucla.edu

MET Logo - wolffolins.com/case-study/the-met/

Wieden+Kennedy - www.wk.com

Media planning - en.wikipedia.org/wiki/Media_planning

Saatchi & Saatchi - saatchi.com

Deutsch agency -deutsch.com

Shark Tank - en.wikipedia.org/wiki/Shark_Tank

Hungry Harvest - hungryharvest.net

Robert Herjavec - en.wikipedia.org/wiki/Robert_Herjavec

SNAP - en.wikipedia.org/wiki/Supplemental_Nutrition_Assistance_Program

Pet Plate - petplate.com

Renaldo Webb - www.petplate.com/about/

Sagmeister and Walsh - sagmeisterwalsh.com

And Walsh - andwalsh.com

Pet Plate project on And Walsh website - andwalsh.com/work/all/pet-plate/

McKinsey - mckinsey.com

RFP - en.wikipedia.org/wiki/Request_for_proposal

Jessica Walsh - en.wikipedia.org/wiki/Jessica_Walsh

First Round Conference - underconsideration.com/firstround/

Anthropomorphism - en.wikipedia.org/wiki/Anthropomorphism

Moderat Font - tightype.com/moderat/

A/B testing - en.wikipedia.org/wiki/A/B_testing

Multivariate testing - en.wikipedia.org/wiki/Multivariate_testing_in_marketing

Customer acquisition cost - en.wikipedia.org/wiki/Customer_acquisition_cost

Customer lifetime value - en.wikipedia.org/wiki/Customer_lifetime_value

McKinsey, The business value of design - www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design

POC, People of Colour - en.wikipedia.org/wiki/Person_of_color

Design Census 2019 - designcensus.org

Non-binary gender - en.wikipedia.org/wiki/Non-binary_gender

Jammu city, India - en.wikipedia.org/wiki/Jammu

Glassdoor - glassdoor.com

Ritesh’s Email ID - [email protected]

Daler Mehndi - www.youtube.com/watch?v=eZ2PtEx9-ls

Kimya Gandhi is a type designer from Mumbai with a passionate interest in Indic type design. She is an alumnus of National institute of Fashion Technology and Industrial Design Centre, IIT Mumbai. She got her professional start interning at Linotype in 2010. Over the next few years she freelanced for several type foundries catering to their multi-script requirements. In 2015, she became a partner at Mota Italic and now focuses on Indic and Latin designs for retail and custom corporate projects. On this episode, we talk about Kimya’s journey as a designer and about some of her key type design projects. She also talks about the unique challenges of designing fonts for Indic scripts and about business aspects of the type design industry.

RELEVANT LINKS

Kimya Gandhi - kimyagandhi.wordpress.com

Motaitalic type foundry - www.motaitalic.com

Madh Island - en.wikipedia.org/wiki/Madh_Island

NIFT - nift.ac.in

Fashion Communication - www.nift.ac.in/bdesfc

NID - www.nid.edu

Lettering - en.wikipedia.org/wiki/Lettering

IDC, IIT Mumbai - www.idc.iitb.ac.in

White Crow Design - whitecrow.in

Type Design at Univ. of Reading - typefacedesign.net

Type Design at KABK, Netherlands - www.kabk.nl/en/programmes/master/type-and-media

CDAC - cdac.in

Fontographer - en.wikipedia.org/wiki/Fontographer

Prof. Kirti Trivedi - www.idc.iitb.ac.in/kirti/index.html
Kohei Sugiura - www.academia.edu/28689470/Kohei_Sugiura_Graphic_Design_Methodology_and_philosophy

Gurmukhi Script - en.wikipedia.org/wiki/Gurmukhi
Mahendra Patel - designedthisway.com

Linotype - www.linotype.com

Monotype - www.monotype.com

Indian Type Foundry - www.indiantypefoundry.com

Satya Rajpurohit - www.indiantypefoundry.com/about
Devanagri - en.wikipedia.org/wiki/Devanagari

DIN Next - www.linotype.com/517415/din-next-family.html

Jubilee - www.linotype.com/317196/jubilee-family.html

Akira Kobayashi - www.monotype.com/studio/akira-kobayashi
Type design intensive course - http://typefacedesign.net/courses/tdi/
Cleveland Museum of Art - www.clevelandart.org
Gerry Leonidas - leonidas.net
Fiona Ross - www.reading.ac.uk/typography/about/Staff_list/f-g-e-ross.aspx
Indic Scripts - en.wikipedia.org/wiki/Brahmic_scripts
Dr Vaibhav Singh - www.reading.ac.uk/typography/about/Staff_list/v-singh2.aspx
Rob Keller - www.motaitalic.com/info/about/
Sharad Typeface Download. - setuadvertising.com/sharad76/
SETU Advertising - setuadvertising.com
Conjunct consonant - en.wikipedia.org/wiki/Conjunct_consonant
Maku Typeface - www.motaitalic.com/product/maku/
Dingbats - en.wikipedia.org/wiki/Dingbat
Glyphs App - glyphsapp.com

Robofont - robofont.com
Chikki Typeface - www.motaitalic.com/product/chikki/

Chikki, the food - en.wikipedia.org/wiki/Chikki

Boaty, McBoatface - en.wikipedia.org/wiki/Boaty_McBoatface

Shirorekha - idc.iitb.ac.in/resources/dt-jan-2009/Anatomy%20of%20Devanagari.pdf

Physics Envy - en.wikipedia.org/wiki/Physics_envy
Link to my upcoming Gurumukhi Type Inspiration (Mentioned in the podcast) - www.instagram.com/p/BrzbZT3Hxqr/
Golden Temple - en.wikipedia.org/wiki/Golden_Temple

Type Design Resources from Motaitalic - www.motaitalic.com/info/type-design-resources/
David Jonathan Ross - djr.com
Inga Plönnigs - www.ingaploennigs.com

OTF - en.wikipedia.org/wiki/OpenType

TTF - en.wikipedia.org/wiki/TrueType

WOFF - en.wikipedia.org/wiki/Web_Open_Font_Format
Futurefonts - www.futurefonts.xyz

EULA - en.wikipedia.org/wiki/End-user_license_agreement
Apache License - en.wikipedia.org/wiki/Apache_License
Danfo Std by Da Design - dadesign.studio/work/danfo-std

Seyi Olusanya and Damilola Marcus are the founders of Dá Design Studio, a brand identity design studio from Lagos. Dá Design believes in pushing the boundaries of brand expression in Nigeria, testing the zeitgeist and most importantly, creating effective communication. On this episode we will talk about Damilola and Seyi’s journey as designers, about the formation of da design studio and about the iconic work created by the studio. We will also talk about the unique challenges and opportunities of operating a design studio in Nigeria.

RELEVANT LINKS

Dá Design Studio - https://dadesign.studio

Lagos, Nigeria -en.wikipedia.org/wiki/Lagos

University of Nigeria -unilag.edu.ng

Nigerian Independence - en.wikipedia.org/wiki/History_of_Nigeria#Independence

RGB vs CMYK - en.wikipedia.org/wiki/RGB_color_model vs en.wikipedia.org/wiki/CMYK_color_model

Yourba culture - https://en.wikipedia.org/wiki/Yoruba_people

Market March - https://dadesign.studio/work/marketmarch

Pidgin - https://en.wikipedia.org/wiki/Pidgin

Igbo People - https://en.wikipedia.org/wiki/Igbo_people

Kofe Club - https://dadesign.studio/work/thekofeclub

Cowrywise - https://cowrywise.com

Y Combinator - https://www.ycombinator.com

Niara Symbol - https://en.wikipedia.org/wiki/Nigerian_naira

Indian Rupees Symbol - https://en.wikipedia.org/wiki/Indian_rupee_sign

Danfo Typeface - https://dadesign.studio/work/danfo-std

Nollywood - https://en.wikipedia.org/wiki/Nollywood

YabaTech - http://www.yabatech.edu.ng

Dribbble Meetups - https://dribbble.com/meetups

Ije Nwokorie - https://twitter.com/onyeije?lang=en

Eddie Opara - https://www.pentagram.com/about/eddie-opara

Osaze Amadasun - https://www.instagram.com/osaze_amadasun/

BINI playing cards - https://twitter.com/osaze_amadasun/status/1122189125388521474?s=20

The Fallacy Of The African Aesthetic - https://medium.com/@MarcusandAD/the-fallacy-of-the-african-aesthetic-149193cc846e

Kerala Sari - https://en.wikipedia.org/wiki/Kerala_sari