Dee & Andrew dive deep into the complexities of launching and sustaining applications within the Web3 space. The discussion begins with many founders' challenges: building a product without clearly understanding its target audience. The guest emphasizes the importance of realistic expectations regarding user adoption and scalability, cautioning against setting oneself up for failure by overestimating demand. They advocate for creating tools that cater to various levels of user competency, from beginners to advanced users, while acknowledging the need to abstract complex concepts for broader accessibility.

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Visit Andrew’s Design Practice - https://digital-zen.com/

The conversation then shifts to a broader exploration of decentralized technologies and the concept of decentralization versus the current hype surrounding Web3. The guest argues that while financial opportunities may attract initial interest, the value lies in building sustainable communities within decentralized ecosystems. They propose a shift away from token-based motivations towards fostering genuine community engagement and collaboration. By rewarding participation and enabling meaningful interactions, decentralized platforms can unlock new possibilities for innovation, funding, and collaboration.

Overall, the episode offers valuable insights into the challenges and opportunities facing the Web3 space, emphasizing the importance of understanding user needs, setting realistic expectations, and prioritizing community-driven approaches for long-term success.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.designer-dao.xyz

In this episode, Dee and Carmen discuss strategies for navigating a tough job market, drawing parallels between job-seeking and marketing funnels. Dee highlights the importance of content creation to increase visibility and establish expertise, likening it to the "impressions" stage in marketing. Carmen shares her approach of engaging in online conversations and adding value to discussions to build connections and potentially lead to referrals or opportunities. Both emphasize the significance of visibility and networking in successfully navigating the job market.

Follow Dee on Twitter (@dthinksweb3).

Follow Carmen on Twitter (@carmenmariavm)

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.designer-dao.xyz

Follow Dee on Twitter (@dthinksweb3).
Follow Paulo on Twitter (@paulofonseca__)

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Web3 is uniquely positioned for this technology because it provides personalized experiences and a more decentralized data ecosystem. - We think that the web tree scope is to separate the technology of crypto from the financialization aspect of it and to use it across some other things, like how we organize ourselves as groups. We hope the bear market doesn't last too long because more and more people are being drained from the web3. Blockchain technology can create a universal, decentralized single sign-on that is a blockchain-powered application. 

Follow Dee on Twitter (@dthinksweb3). Follow Paulo on Twitter (@paulofonseca__)

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In this podcast episode, the host interviews Sasha Tănase, a web three designer, about the intersection of web three and design, specifically focusing on taste in design. Sasha introduces themselves as a web three designer, design researcher, and UX designer, with experience working with organizations such as ConsenSys, Aletio, and Self Key. They currently work with Threshold Network.

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Follow Sasha on Twitter (@sasha_tanase)

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In this podcast episode, the host interviews Zack Labadie, the lead designer at Magic Wallet, to discuss his involvement in Web3 and his work at Magic. Zack shares his product designer background and early interest in emerging technology, including Bitcoin. He explains that he was drawn to Web3 due to its potential for true digital ownership and its rebellious and decentralized nature, which he felt was missing from the centralized Internet dominated by big tech companies.

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Follow Zack on Twitter (@zacklabadie)

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Sio has been working in web3 for a while now. He's been a Lead Designer at Aragon for the past few years and they recently launched the new https://app.aragon.org that allows you to create your own on-chain DAO on the Aragon stack. And it works on your mobile phone as well! We discussed the process that lead to this new version of the Aragon app and how designers can work in web3 more effectively.

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Follow Sio on Twitter (@sio_eth)

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Jim's background is in Crypto from the early days, and he's been in the game for about five years. He's worked in various roles in the Crypto space, most recently as a product manager at Aave. Catalyst is a protocol built on Ethereum that solves some of the challenges surrounding the integration of new blockchain ecosystems into the Ethereum layer.

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Follow Jim on Twitter (@0xJim)

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Pricing your work is critical in freelancing, managing expenses, and avoiding debt. Be conservative in your expenses, be flexible with your rates, be transparent in your work, and demo your work. Hardware prices have plummeted, causing a massive layoff in the tech industry. Jobs are becoming harder to find, and the market is becoming more competitive. Network to build relationships and opportunities, not for jobs. Make friends in the design community. Web Three is attracting a lot of displaced employees, most of whom will eventually find a new job in the space. Many things go into whether a collaboration between you and a client works. It would help if you learned this as soon as possible to have a successful relationship.  

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Follow Paulo on Twitter (@paulofonseca__)


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We all know that asking the right questions at the right time can be transformational. We’ve seen it happen dozens of times in our work, and hopefully, we’ve also done it ourselves as Designers. Prompts can be a gentler way of questioning people, behaviors, and routines that, once **they are** uttered, can yank us from the status quo mindset and seed in us a new way and a new perspective of looking at the challenges we face.

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