Jessica is the CEO and co-founder of Apricotton, the only bra brand globally that designs bras that “grow” as girls grow, so girls can fit into the same bra when they develop from an A to D cup, helping the 90% of girls embarrassed to wear their first bra. She’s personally leading Apricotton’s Gen Z community, growing it to 170,000 followers and 30 million organic views on TikTok and Instagram by becoming girls’ online big sister. Apricotton has been featured in Global News, CTV Television News, BuzzFeed, and Seventeen Magazine, and is the top Google search result for “teen bra”.

The post Designing For A Forgotten Demographic with Jessica Miao first appeared on Startup Canada.