Nordic Chief Medical Officer Craig Joseph, MD, chats with Billy Nicolich, healthcare product manager at Press Ganey. They discuss Billy’s background in healthcare and experience design, the legacy and impact of nudge units, and why he sees history as being divided into “pre-manifesto” and “post-manifesto.” They also discuss the scientific study of “stupidity,” how bad decisions create real pain points for users, and in what ways human-centered design can remediate some of that pain and stupidity.

Show Notes:

[00:00] Intros

[01:02] Billy Nicolich’s background

[06:45] The history and impact of nudge units

[15:22] A manifesto for applying behavioral science

[22:02] Studying “stupidity”

[28:11] Dealing with pain points

For a full transcript, click here.