Nordic Chief Medical Officer Craig Joseph, MD, talks with Brandy Parker, Senior Design Director at IDEO. We discuss Brandy’s journey from social science to design innovation, and how early-stage, even poor prototypes can drive smarter design and stronger team alignment. Brandy also takes us inside the design of Teal Health, an at-home cervical cancer screening solution aimed at increasing access and comfort for underserved communities. We unpack the importance of unboxing experiences in healthcare, and how design can remove invisible barriers that build trust for patients and providers

Show Notes:

[00:00] Intros

[04:15] Teal Health

[09:41] Why unboxing matters in healthcare design

[13:16] Rethinking patient “adherence" through accessibility

[18:07] History and hidden barriers to health research

[20:33] The value of bad prototypes

[25:21] Testing that helps teams learn

[26:30] The power of workarounds

[31:54] Brandy's favorite well-designed thing

[34:03] Outros

For a full transcript, click here