If you like our content, be sure to sign up to our weekly The Design Compass Newsletter. Design Smarter. Lead Better.

Join our Community: https://circle.thisishcd.com/Join-Community

In this episode, I chat with Adam Cochrane, the Senior Strategic Designer at Lufthansa Innovation Hub and the Conference Director for the Service Design Global Conference. Adam shares insights into his role at Lufthansa, where he drives innovation through strategic intelligence, research, and venture support. As the conference director, he ensures the event's content and experience align with the theme of designing for impact.

Adam clarifies that the Service Design Network is a non-profit, and these conferences aren’t about making money. He invites everyone to join the fun and professional service design community at the conference, whether in person or remotely. We also discuss the challenges of ageism in design and the importance of community building for professional growth.

With the upcoming conference in Helsinki, Adam highlights Finland’s rich design culture and promises diverse speakers, workshops, and networking opportunities, all focused on the value and impact of service design.

• linkedin.com/in/adambcochrane

Creators & Guests

Like what we do? Make a Tip. Or Leave a review: https://ratethispodcast.com/hcd

Sponsor links

• 10x your service design offering with Smaply. Take 20% off your order with ''ThisisHCD20off'
  Sign up https://auth.smaply.app/sign-up
• Check out This is HCD x Sutsu range. Gerry wears and endorses Sutsu ethical clothing. 
• Get 10% off ScenarioCards.org when you used our link https://scenariocards.org/HCD10