Peter Tilbrook is Founder & CEO of Loro, a web-based toolset that provides digital product distribution. Loro acts as a policy administration system for MGAs, Insurers and Brokers, or a complimentary system to existing processes to supercharge digital distribution. 

Loro addresses two key points, unlimited distribution, either through brokers or direct to consumers, without any sacrifice to underwriting control. The company is headquartered in the USA with a solution for clients on four continents and team members in five countries. The service is product agnostic, perfect for specialty commercial lines, or consumer products.

Peter talks about having been both on the underwriting and broking side of insurance, software felt too limited, too slow and too expensive. His team built Loro as “the product we all wished we had” in the insurance industry, to allow distribution of all products through one intermediary or many, reaching customers directly, or immediately selling on any website. This power of distribution is what helps our customers bind the new business they are looking to reach, today, without risk or substantial investment. He also describes what "no code" truly means to insurance teams in terms of having full control over their business process.

Peter describes himself as a “true insurance nerd/ professional,” having worked as a Broker for Marsh and Willis, as well as, leading an Underwriting team in Tokio Marine HCC. 

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