Designing Forward ↗️

What happens when one of the world’s most visionary designers combines nearly 50 years of creative thinking with artificial intelligence? In Episode 75 of Designing Forward, Hamid Hasanzade sits down with Ross Lovegrove for a wide-ranging conversation about AI, organic design, nature, computational design, advanced manufacturing, entrepreneurship, and where design is heading next. Transcription.txtBest Architecture Courses at PAACADEMY: Learn AI, computational design, parametric design, digital fabrication, 3D printing, and emerging technologies: → ⁠https://paacademy.com/courses/allJoin the global AI design competition to win from $120,000+ prizes pool: → More: https://paacademy.com/competitions/cartesianforms-architecture-reimaginedRoss Lovegrove has spent his career working across industrial design, technology, materials, transportation, furniture, architecture, and experimental fabrication. In this conversation, he explains why he has never felt entirely comfortable with the conventional title of “designer,” instead describing himself as a “sculptor of technology.” Transcription.txtRoss and Hamid explore the difference between simply copying the appearance of nature and understanding how natural systems actually work. They discuss organic design, material efficiency, the relationship between design and the biosphere, and why emerging technologies could allow us to create objects and architecture that behave more intelligently. Transcription.txtA major part of the conversation focuses on artificial intelligence and the future of creativity. Ross shares the story behind his collaboration with Google DeepMind and Gemini, where his drawings and design philosophy were used to generate hundreds of variations for an experimental chair. The process produced more than 600 iterations before one direction was selected and physically 3D printed, revealing both the extraordinary possibilities and current limitations of AI-generated design. Transcription.txtThe discussion also moves into computational design, additive manufacturing, collaboration with designers such as Arturo Tedeschi, the future of design education, and why younger designers need to develop their own creative language rather than simply relying on increasingly powerful tools. Ross argues that access to AI alone isn’t enough; designers still need curiosity, knowledge, experimentation, and an “inquiring mind.”Later in the episode, Ross and Hamid discuss why architects and designers should think more like entrepreneurs, how small teams can use technology to tackle increasingly complex problems, and why the future may belong to independent creative minds capable of combining design, computation, engineering, manufacturing, and business. Transcription.txtIn this episode: Ross Lovegrove’s design philosophy • AI and Google DeepMind • Organic design and nature • Computational and parametric design • 3D printing and advanced manufacturing • The future of materials • Design education • Creativity and authorship in the age of AI • Working with Arturo Tedeschi • Entrepreneurship for designers and architects • The future of architecture and industrial designDesigning Forward is a podcast by Parametric Architecture exploring the future of architecture, design, technology, AI, and creative practice through conversations with the people shaping what comes next. Transcription.txtSubscribe for more conversations with architects, designers, technologists, and creative minds shaping the future.#RossLovegrove #ArtificialIntelligence #Design #IndustrialDesign #Architecture #AI #ComputationalDesign #ParametricDesign #DesigningForward #ParametricArchitecture

AI is transforming architecture, but does that mean replacing the architect?In this episode of Designing Forward, Hamid Hasanzade is joined by Alexander Josephson, Co-founder of PARTISANS, and Arturo Tedeschi, architect and computational designer, for a conversation about AI, technology, creativity, and the changing role of architects.They explore why architects need to take greater control of the technologies shaping their profession, how AI could move beyond generic image generation toward tools built around an architect’s own knowledge and vision, and why the most valuable parts of architecture may remain the ones that are difficult to automate.The conversation also looks at the evolution from computational and parametric design to AI-driven workflows, authorship and originality in the age of generative AI, and a future where technology becomes increasingly invisible, allowing architects to focus more deeply on ideas, experimentation, and architectural quality.In this episode:

• Will AI replace architects?
• Taking back control of architectural technology
• AI beyond image generation
• The future of computational and parametric design
• Creativity, authorship, and originality
• Building AI around an architecture studio’s own knowledge
• How the role of the architect is changing
• Why architects should become more entrepreneurial

Learn with PAACADEMY:Designing Forward is supported by PAACADEMY, the educational platform by Parametric Architecture, where architects and designers can learn directly from leading professionals working across AI, computational design, parametric architecture, digital fabrication, and emerging design technologies.Explore our upcoming live workshops and learn new tools, workflows, and design methodologies through hands-on sessions led by architects and designers from around the world.⁠Explore Upcoming PAACADEMY Workshops: https://paacademy.com/courses/upcomin...⁠Explore PAACADEMY: https://paacademy.com/Designing Forward is a podcast by Parametric Architecture exploring the future of architecture, design, technology, and creative practice through conversations with leading voices shaping the industry.Hosted by Hamid Hasanzade.Subscribe to Designing Forward for more conversations about architecture, AI, computational design, technology, and the future of creative practice.#Architecture #ArtificialIntelligence #AI #ComputationalDesign #DesigningForward #ParametricArchitecture #PAACADEMY

AI is moving beyond generating beautiful images. It can now model, operate design software, make decisions, and increasingly participate in the architectural process itself. So what happens to architects when AI becomes an active collaborator, or even an autonomous agent?In this episode of Designing Forward ↗️, Hamid Hasanzade sits down with architect and Studio Tim Fu founder Tim Fu to explore the next era of AI in architecture.They discuss the rapid evolution from generative AI to agentic AI, the arrival of Astra, AI-powered workflows inside Rhino, AutoCAD and Revit, and Tim’s vision for integrating intelligent agents throughout architectural practice. Tim also shares how Studio Tim Fu has evolved from early AI experimentation into a growing architectural practice working on large-scale international projects, alongside the development of STF Intelligence, his new technology venture focused on AI tools for architects.The conversation goes deeper into one of the biggest questions facing the profession: if AI can eventually model, visualize, document, analyze building codes, optimize designs, and even participate in creative decision-making, what will remain uniquely human about being an architect?They also discuss the “Instagrammification” of architecture, AI-generated design culture, parametric thinking in the age of AI, what Tim looks for when hiring the next generation of designers, and why architects who understand computational and algorithmic thinking may become even more valuable, not less.Learn with Tim Fu at PAACADEMYExplore Tim Fu’s Parametric Intelligence 2.0 course: https://paacademy.com/course/parametric-intelligence-2-0/Explore Tim Fu’s courses and profile: https://paacademy.com/creative/tim-fuDesigning Forward ↗️ is a podcast by Parametric Architecture, previously known as PA Talks, featuring conversations with architects, designers, technologists, and creative minds shaping a brighter, more creative tomorrow.Hosted by Hamid HasanzadeFounder & CEO, Parametric Architecture + PAACADEMYGuest: Tim FuArchitect & Founder, Studio Tim FuSubscribe for more conversations at the intersection of architecture, design, AI, technology, and culture.

In the 72nd episode of PA Talks, we travel to Tulum, Mexico for the 20th Anniversary of AZULIK. Eduardo Neira, known as Roth, welcomes us into a world where architecture becomes an extension of nature itself.Neira is the founder of Roth Architecture and the creative mind behind AZULIK, SFER IK, and Uh May, projects internationally recognized for their organic and immersive spatial language. A self-taught architect with an artistic background, Roth approaches architecture intuitively, placing strong emphasis on craftsmanship and hands-on building.Recorded inside the home he designed for himself, this conversation delves into his interdisciplinary creative process, the inspirations behind his work, and the construction of his eco-friendly structures, many of which were built without traditional architectural drawings. We also explore the future of architecture, artificial intelligence, and his message to the next generations.Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠https://paacademy.com/courses/© 2026 Parametric Architecture, LLC

In this episode of PA Talks, we step inside Heatherwick Studio to meet Pablo Zamorano, Head of Geometry & Computational Design. From crafting complex geometries to developing custom digital tools, Pablo and his team are pushing the limits of architecture with cutting-edge technology.We dive into his journey to Heatherwick, the studio’s unique team environment, and the innovative tools shaping their most ambitious projects. Plus, we explore the role of AI in design, the future of computational workflows, and what young architects need to know to thrive in the field.Tune in for an exclusive look at the tech-driven creativity behind Heatherwick’s boldest designs!

Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠https://paacademy.com/courses/View more news and like this video at: https://parametric-architecture.comFollow us on Instagram: ⁠https://www.instagram.com/parametric.architecture/Follow us on LinkedIn: ⁠https://www.linkedin.com/company/parametric.architecture/Follow us on Facebook: ⁠https://www.facebook.com/parametric.archi/Follow us on Pinterest: https://pinterest.com/parametricarchitecture/Follow us on X: ⁠https://x.com/parametricarch/Listen to the world's best architecture podcast by PA:Youtube: https://www.youtube.com/playlist?list=PL7upRiEaKOZNB9m3npkqLd15rt63qENsYApple: https://podcasts.apple.com/tr/podcast/pa-talks/id1503812708Spotify: https://open.spotify.com/show/4P442GMuRk0VtBtNifgKhU?si=7c9b4b0196234dcc© 2024 Parametric Architecture, LLC

⁠⁠⁠#architecture⁠⁠⁠ ⁠⁠⁠#London ⁠⁠⁠#heatherwickstudio⁠ ⁠⁠⁠#ai⁠⁠⁠ ⁠⁠⁠#parametricdesign⁠⁠⁠ ⁠⁠⁠#parametricarchitecture #computationaldesign⁠⁠

Join us as we catch up with the visionary architect Ben van Berkel at UNStudio’s headquarters in Amsterdam.

Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠https://paacademy.com/courses/

⁠⁠#architecture⁠⁠ ⁠⁠#rotterdam ⁠⁠#unstudio ⁠⁠#ai⁠⁠ ⁠⁠#parametricdesign⁠⁠ ⁠⁠#parametricarchitecture #computationaldesign⁠

In this episode of PA Talks, we visit the iconic Zaha Hadid Architects in London to sit down with Shajay Bhooshan, Associate Director and Head of Computation and Design (ZHACODE).

Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠https://paacademy.com/courses/

⁠#architecture⁠ ⁠#digitalfabrication⁠ ⁠#zahahadidarchitects⁠ ⁠#ai⁠ ⁠#parametricdesign⁠ ⁠#parametricarchitecture #computationaldesign⁠

Join us for a short interview with Tim Fu, founder of London-based Studio Tim Fu. An innovative architect, Tim is known for pioneering the integration of artificial intelligence in architecture.

We had an inspiring conversation with Sameep Padora, founder of Mumbai-based architecture firm sP+a and Dean of the Faculty of Architecture at CEPT University, on architecture, technology, and urban dynamics. Padora shared how he integrates computational design tools and AI into his daily architectural practice, along with insights from his data-driven (de)Coding Mumbai project, which analyzes Mumbai's urban transformation. Join us for this short interview with Padora, where he also offers valuable advice for young architects!

Check out our weekly courses at the PAACADEMY about AI, computational and parametric design, 3D-Printing, and Metaverse: ⁠https://paacademy.com/courses/

Join us for a short interview with Carlos Bañón, associate professor at SUTD and co-founder of AirLab. He is one of leading voice in digital architecture. In this conversation, Bañón discusses how he integrates AI and technology into his work, his thoughts on the future of these tools, and how we can find the new ways of architecture. He also shares new methods for practicing architecture and offers invaluable advice to young architects.