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Conference fatigue is real. The solution isn’t bigger booths. It’s better design.

In this episode of Retail Leadership with Steve Worthy, Jamie Hancock — founder of Buying Time and Commerce Futures — breaks down how to build events that create real learning and real pipeline without turning the room into a pitch fest.

We cover:

• Designing your event like a sales motion: ICP, personas, shared problems, clear outcomes
• Why putting customers and practitioners on stage beats vendor decks every time
• Workshop formats that produce value you can capture, anonymize, and share with your team
• The truth about side events around NRF and why many “big show” wins happen off the floor
• A simple rule that improves content quality: more women on stage
• Post-event “aftercare” that turns inspiration into action the following week

You’ll leave with a practical checklist for making your next event — hosted or attended — actually worth it.

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