Designing Success

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Why Your Portfolio Belongs in the Bin and Ten Alternative Ways to Actually Attract Clients.

Welcome to the 80th episode of *Designing Success*! Today, we're shaking things up with a controversial take: Why your portfolio is overrated and what to focus on instead. Discover ten powerful ways to attract clients without relying on a traditional portfolio.

- Portfolios are often unnecessary and not client-focused.
- Alternative strategies to attract clients more effectively:
  1. Showcase case studies.
  2. Leverage social media.
  3. Create valuable content.
  4. Network strategically.
  5. Offer free workshops/webinars.
  6. Optimise your website.
  7. Collaborate with complementary businesses.
  8. Focus on local SEO.
  9. Develop a strong brand identity.
  10. Follow up with past clients.

Tune in to learn why ditching the portfolio could be your best business move yet!

The presenting partner for this episode is Pureflor - Use code 'Design' for a sneaky discount  For a better environment | Pureflor

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

UReady for some real talk? Join Rhiannon and Bec from Design Release as they dish on the highs and lows of the interior design world. From loving the unpredictable client projects to navigating the often lonely journey of solo business ownership, this episode has it all. Bec spills on her fave design tools and the unexpected perks of flexibility.  Tune in for a fun, cheeky, and inspiring convo that’s a must-listen for every designer!

Follow Bec on Instagram here https://www.instagram.com/designrelease
And check out her website here https://designrelease.com.au/

The presenting partner for this episode is Pureflor - Use code 'Design' for a sneaky discount  For a better environment | Pureflor

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

The presenting partner for this episode is Pureflor - Use code 'Design' for a sneaky discount  For a better environment | Pureflor

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

In today's episode of "Designing Success," I had the pleasure of interviewing Kelley Dowling of Balm Interiors, one of our international Frameworkers from the U.S. Kelley shared her unique approach to the interior design industry, particularly focusing on affordable, personality driven design for millennial women experiencing significant life transitions. We discussed her background in government and nonprofits, her innovative pricing model, and her commitment to making beautiful design accessible to everyone. Kelly's passion for social justice and her distinctive business model make her a refreshing voice in the interior design world. Tune in to hear her insights and inspiring journey.

Follow Kelley here https://www.instagram.com/balm_interiors

The presenting partner for this episode is Pureflor - Use code 'Design' for a sneaky discount  For a better environment | Pureflor

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

In today's episode of Designing Success, I’m adding new additions to our resource library within The Framework. Perfect timing, as enrollment is open until May 31st! Join now to access these exclusive tools and elevate your business over the next 12 months. DM "Framework" to @oleander_and_finch to get started. Listening to this after the doors have close? Don’t worry, you will be able to join one of the three courses from July 1st 2024.

Check it out and join us  here https://view.flodesk.com/emails/6652fa6454c3f9691fd3ea00

The presenting partner for this episode is Pureflor - Use code 'Design' for a sneaky discount  For a better environment | Pureflor

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Follow Veronica here https://www.instagram.com/arcandarlo
Find her beautiful website here https://www.arcandarlo.com.au

Veronica, founder of Arc + Arlo, shares her journey from balancing a full-time job with starting a business to leaping into running her business full-time. She highlighted the importance of perseverance, strategic planning, and honest client communication. Veronica talks about investing in branding photography, leveraging community support, and learning through trial and error. Her insights inspire emerging designers to embrace growth and authenticity.

The presenting partner for this episode is Pureflor - Use code 'Design' for a sneaky discount  For a better environment | Pureflor

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

Take a read of this if you’re camera shy https://www.instagram.com/p/CpZXpZHvCUJ/?igsh=MXZyN3pmeGtmZDI1NA==

Five Five-Minute Tasks to Build Better Connections Today

1. Audit Your Social Media Followers: Spend five minutes reviewing your follower list. Identify and remove any bots or inactive accounts to improve engagement metrics and ensure your content reaches real, interested people.

   2. Engage Authentically: Instead of generic comments or likes, take five minutes to leave meaningful comments on posts from followers or potential clients. Show genuine interest in their content.

   3. Show Your Face: Create a quick story or reel where you share something personal or behind-the-scenes from your day—even without makeup or in a casual setting. This makes you approachable and real.

4. Share a Mini-Story: Post a short story or an experience that shaped your business or your day. It could be a challenge you overcame or a small victory. Keep it real and relatable.

5. Direct Messaging:Send a personal message to a follower or potential client who has engaged with your content recently. Ask a question or share a resource related to their interests to show that you value their engagement.

The presenting partner for this episode is Pureflor - Use code 'Design' for a sneaky discount  For a better environment | Pureflor

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

In this insightful interview, Jen from The Interiors Addict shares her journey from a newspaper journalist to a successful interior design blogger. Her business began as a passion project and organically grew into a flexible, family-friendly enterprise. Jen highlights the importance of owning content, rather than relying solely on social media platforms, and discusses the value of maintaining a blog. She provides practical advice on pitching accentuating the importance of building relationships with journalists, understanding publication needs, and investing in professional photography. This conversation is a MUST LISTEN  for interior designers looking to gain media exposure and grow their businesses.

Check out the interiors addict online here https://theinteriorsaddict.com/
Connect with Jen via insta here https://www.instagram.com/interiorsaddict
And explore ways to work with her here https://theinteriorsaddict.com/workwithus

The presenting partner for this episode is Pureflor - Use code 'Design' for a sneaky discount  For a better environment | Pureflor

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

The presenting partner for this episode is Pureflor - Use code 'Design' for a sneaky discount  For a better environment | Pureflor

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!

Text me and tell me what you think of this ep.

My chat with Nat Wheeler, the co-founder of Norsu Interiors, has fast become one of my personal faces! We go into how Nat took risks, said yes, made choices and generally adapted with fierce business smarts to take Norsu from a chat in the playground to a bonified business! From her early days in corporate IT to discovering her true calling in interior design and e-commerce. Nat's story is a testament to the power of creativity and finding your passion, which led her from crafting cushions on the side to launching a celebrated design business with her business partner Kristy. The conversation covers a range of topics including the practical challenges of managing family life while building a business, the transformational impact of integrating technology and marketing skills, and the strategic decisions behind choosing a physical location for their business. Nat's hands-on approach and the candid sharing of both successes and setbacks offer invaluable insights for anyone navigating the complex landscape of modern entrepreneurship.

Thanks for listening to this episode of "Designing Success: From Study to Studio"! Connect with me on social media for more business tips, and a real look behind the scenes of my own practicing design business.

 Grab  more insights and updates:

Follow me on Instagram: https://instagram.com/the_rhiannonlee

For more FREE resources, templates, guides and information, visit the Designer Resource Hub  on my website ; https://www.rhiannon-lee.com/

Get your interior design studio running on AI in 6 weeks.

admin, client follow-ups, content, and operations handled.
Six live build sessions.

You leave with a working system, not more mess.

Studio BUILD  ( now open) 

Remember to subscribe to the podcast and leave a review. Your feedback helps me continue providing valuable content to aspiring interior designers. Stay tuned for more episodes filled with actionable insights and inspiring conversations. 

Thank you for your support!